Tag: Ecommerce

If you haven’t started planning for the holiday season, it’s time to start! During this year’s special season, hopefully most people will be enjoying quality downtime with their families. But for brand marketing and communication professionals, the winter holidays are the busiest. That’s because this time of year is critical to profitability for a lot of companies, especially those in retail or Ecommerce. And as the COVID-19 era winds down, it’s still having some impact on in-store foot traffic — making it important to have a plan that involves digital marketing and social strategy.

Read More How to Effectively and Efficiently Plan a Last Minute Ecommerce Holiday Campaign

In today’s increasingly accessible online marketplace, more and more outdoor brands are selling their products via direct-to-consumer (DTC) channels, enabling a powerful way to cut out the retail middleman and boost their own revenues. But of course, big opportunities typically bring big competition. And decision-makers at these companies should have no doubt — their competitors are ready and willing to take their customers. As a result, brands must make every effort to win their customers over and over again.

Read More Want to Boost Online Sales? Make Your E-commerce Site More User-Friendly With These 5 Tips

When e-commerce brands are have looked for ways to boost their business, email marketing has long been a leading choice. And the main reason behind email marketing’s popularity is no big mystery: It’s a go-to strategy because it’s extremely effective at moving the needle. In fact, when it comes to return on investment, email marketing’s average ROI figures — an astounding $36 for every $1 spent — are unmatched by any other form of marketing, whether traditional or digital.

Read More 4 Powerful Ways to Increase Email Marketing ROI for Your Outdoor E-Commerce Brand

For every successful business owner, the quest to find new and effective ways to increase sales and revenues is a never-ending one. And in a time when the outdoor segment is seeing a sizable influx of new-to-the-market consumers, today’s outdoor brands have a big opportunity to capitalize on the trend and create company growth.

Read More 6 Proven Ways to Increase Revenue for Your Outdoor Brand

In the 21st century marketplace, American shoppers are spending more and more time online — and consumers are making growing numbers of purchases without ever stepping foot into a physical store. In fact, online shopping has become so commonplace that, according to a 2018 NPR/Marist Poll survey, nearly 70% of Americans had made an online purchase by the time the survey was conducted, with 43% saying they are regular online shoppers and 25% reporting that they make online purchases at least once a month.

Read More 5 Steps to Successfully Implementing DTC Sales For Your Outdoor Brand

When it comes to email marketing software/services, brands have a lot of options to choose from. (This actually serves a testament to the power of email marketing — because email marketing works so well, a lot of brands use it … inspiring a lot of competition to provide the services needed to support it.)

Read More Which Email Platform Is Best for My Outdoor Brand?

Many modern business owners may wonder: Is email marketing effective?

Read More 5 Tips to Get the Most Out of Your Outdoor Brand’s E-Commerce Email Marketing

In the challenging business climate created by the global coronavirus pandemic, even what has long been considered the single biggest retail-sales opportunity of the year — the holiday shopping season — can no longer be counted on as a surefire windfall for brands, including those in the outdoor industry. With the U.S. economy struggling through the most pronounced global economic downturn since the Great Depression, and with the number of unemployed Americans swelling in 2020 as a result of the often-business-hindering steps taken to slow the virus’s spread, uncertainty is an unfortunate fact of life in the near future for...

Read More 6 Ways Outdoor Brands Can Boost Their Holiday Sales During the Pandemic