February 2022 - TBA Outdoors

Feb

2022

7 Powerful Ways to Optimize Your Outdoor Brand’s Mobile Experience

As more and more of today’s outdoor consumers move their shopping, product research and purchasing activities to their smartphones and other mobile devices, it’s become increasingly clear — it is critical for today’s brands to provide positive experiences to those who visit their websites on smartphones and tablets. And to drive the point home, a long list of statistics reaffirm the importance of mobile devices in today’s marketplace.

Feb

2022

TBA Outdoors Announces Korso Outdoors As New Client

TBA Outdoors has partnered with Korso Outdoors as the agency of record for the all-new outdoor gear and accessories company. The U.S. made brand has entered the market with six never-before-seen colors and designs in kayak fishing accessories that include a rod holder, tackle bucket, boat tie, lie down, tie down, and t-slot rail.

Feb

2022

Effective Customer Research Tactics: Let Your Customer Lead the Way for Your Outdoor Brand

No matter what specific segment your outdoor brand sells into — whether it’s outdoor apparel, hunting gear, fishing equipment, boating supplies or a range of other outdoor-lifestyle products — consumer knowledge is key. In fact, the better you know your target demographic and your customer base, the greater your chances of communicating with your consumers in meaningful way … and ultimately earning their business and boosting your bottom line.