For online retailers, Cyber Monday presents a huge opportunity to boost fourth-quarter (and annual) revenues. In fact, since its introduction in 2005 as the online answer to the brick-and-mortar-heavy Black Friday, Cyber Monday sales in the US have grown from roughly $484 million in the debut of the “shopping holiday” to a single-day online record of nearly $6.6 billion (with a B!) in 2017, according to statistics from Adobe Digital Insights.
Read More Beyond Cyber Monday: 6 Ways to Boost Online Sales Throughout the Holiday Season
