TBA Outdoors to Sponsor the 2018 Herman Lucerne Memorial Backcountry Fishing Championship by Kirby Groome


After the tournament’s 2017 edition was cancelled due to Hurricane Irma, anglers nationwide are especially excited for the start of the 2018 Herman Lucerne Memorial Backcountry Fishing Championship. Held at the Islander Resort in Islamorada, Florida, from September 21 to 23, this tournament features a weekend of fishing for seven different species in Everglades National Park. TBA Outdoors, a marketing agency focused on the outdoor industry, is proud to be a gold-level sponsor of this event alongside some of the agency’s clients, including presenting sponsor Hell’s Bay Boatworks, JL Marine Systems (inventor of the Power-Pole shallow water anchor), Fish Hippie, BOTE and Costa.

“Being a team that is fully immersed in the outdoors, we are proud to be a part of this tournament and share this experience with some of our agency clients,” said Todd Fuller, president of TBA Outdoors and HLM board member. “We are happy to be able to support a foundation that is dedicated to preserving, protecting, supporting and enhancing the resources that enable the rich angling experiences of the Everglades and Florida Bay.”

Founded in 2000 by Homestead Hospital and Dr. Lloyd Wruble of Miami, the Herman Lucerne Memorial Backcountry Fishing Championship honors Herman Lucerne, a pioneer and legend in backcountry fishing in Everglades National Park. The tournament, limited to the boundaries of Everglades National Park, is a unique and challenging two-day, “catch and release” event that welcomes anglers of all skill levels — both young and old, and male and female. The seven species to be caught are: snook, snapper, redfish, sea trout, bonefish, tarpon and black drum. Anglers may use live bait, artificial lures or fly tackle, and may be guided or unguided. The tournament produces a grand champion, six top anglers, team champions and six division champions. Awards are given in 22 individual categories at the ceremony hosted at the Islander Resort.

To top it off, folks have the opportunity to not only help the Everglades, but also have the chance to win a brand-new Evinrude E-TEC G2 outboard motor. All interested parties have to do is purchase a raffle ticket, starting at $100 each (minimum suggested donation). Buy your ticket and enter the raffle here. A winner will be drawn on Friday night, September 21, 2018.

Come and test your skills. See old friends and make new ones. Lend your support to a worthwhile cause. All proceeds from the tournament benefit Everglades National Park, a national treasure and designated World Heritage Site. The Herman Lucerne Memorial is a registered 501 (c)(3) non-profit organization.

For more information about the 2018 Herman Lucerne Memorial Backcountry Fishing Championship, visit www.hermanlucernememorial.com, like the tournament on Facebook or follow it on Instagram. Be sure to buy your ticket at www.hermanlucernememorial.com/raffle/ to be entered in Friday night’s raffle.

Surf Expo Taps Expertise of TBA Outdoors to Promote New ‘Bluewater’ Section at September Event by Kirby Groome

TBA Outdoors’ industry expertise has been tapped by  Surf Expo, the largest and longest-running watersports and beach/resort lifestyle trade show in the world. The show selected the specialty outdoor agency to publicize and promote its newest market category – Bluewater – at its September event to be held in Orlando, Fla., September 6-8, 2018.

Often, folks who enjoy the surf, watersports and beach lifestyle also find themselves partaking in other sporting activities on the water. So Surf Expo has introduced its new Bluewater section to put a spotlight on the offshore and inshore lifestyle brands showcasing their products at the show. Surf Expo isn’t just about the surf and beach – it’s about the coastal lifestyle, and Bluewater is a perfect complement to the show.

The TBA Outdoors team will tell the story around Bluewater and showcase the new section as an environment where show attendees can experience the complete waterman lifestyle. The agency will develop a bespoke messaging approach to spread the word to industry media, exhibitors and enthusiasts, as well as to secure high-profile exhibitors and influencers to amp up the event momentum.

“Surf Expo is an iconic event, and we are thrilled to be a part of the team to support the new Bluewater section,” said Todd Fuller, president of TBA Outdoors. “Our goal is to create a groundswell of excitement in order to share the benefits and importance that Bluewater will have for the current surf lifestyle exhibitors, the new Bluewater exhibitors and the thousands of buyers who attend the show. We are honored to work alongside the talented team at Surf Expo and are really looking forward to the September event.” 

“I have seen the work that TBA Outdoors has produced and am excited to team up with this group to create energy around our new Bluewater category,” said Kenneth Andres, sales manager of Surf Expo. “We are looking for TBA Outdoors to effectively communicate the benefits of the new Bluewater category to potential exhibitors and buyers, and excite media about this newfound outlet.”

Surf Expo is produced in January and September in Orlando, Florida, and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America, and around the world. The show features more than 2,500 booths of apparel, accessories and hard goods, as well as a full lineup of special events, including fashion shows, annual awards ceremonies and demos. The average buyer and exhibitor turnout exceeds 28,600 attendees, including retailers, exhibitors and media. The upcoming Surf Expo dates are September 6-8, 2018, with Demo Day September 5, and January 10-12, 2019.

TBA Outdoors Expands Content Development Team With The Addition of Frankie Viola and Jimmie Cichoski by Kirby Groome

TBA Outdoors, a band of marketing brothers and sisters who are expertly focused in the outdoor industry, is pleased to welcome Frankie Viola as content director and Jimmie Cichoski as video producer to the growing team. Based at the TBA Outdoors headquarters in Orlando, Fla., this dynamic duo will team up to optimize content driven strategy and storytelling for the agency’s niche client roster including frogg toggs, Hell’s Bay Boatworks, JL Marine Systems, Inc., Hook + Gaff Watch Company, Cablz and many more.

“Our mission is to utilize our category expertise to deliver modern day story telling in the outdoor space,” said Todd Fuller, president of TBA Outdoors. “TBA Outdoors is serving some of the most well known brands in the fishing and sporting industries. Frankie and Jimmie are truly content innovators that are consistently one step ahead of trends. They each bring great experience and a certain grit which fits perfectly with our agency’s philosophy, and will add a unique edge to the content we develop for our clients.”

Viola and Cichoski have been working together for the past 11 years and each bring a diverse background and passion for the sporting life to TBA Outdoors. The two met when they were working on a project together at TheFishingTube.com. They quickly realized they shared the same vision for content marketing and started Reel Sports Productions and the fishing show, Reel Fishing. They filmed with athletes and celebrities including Jim McMahon, Frank Viola, Zack Greinke, JB Holmes, Charles Howell III and more.

Viola and Cichoski led the content strategy for several other companies and brands including Expiration 2050 and UGrips, but are mostly known in the outdoor industry for their fishing Instagram show– Frankie and Jimmie Try to Fish – where they produced thrilling yet comical 30-60 second videos of their pursuits on the water. Here is where they harnessed their outdoor lifestyle story telling.

Cichoski is a professional producer, filmmaker and photographer specializing in the outdoor space for more than 10 years. He has worked for several brands including serving as creative director at UGrips, Content Creator for Expiration 2050, as well as Filmmaker and Graphic Designer at Reel Sports Productions. Not your average creative marketer, Cichoski has a “get your hands dirty mentality” and isn’t afraid to get waist deep in water, mud or snow in order to capture the essence of each client’s brand story.

Before entering the marketing realm, Viola was a professional baseball player, pitching for the Chicago White Sox from 2003 to 2008 and also again in 2015, and also pitched for the St. Paul Saints in 2010 and the Toronto Blue Jays in 2014. 

But while Frankie was playing ball he was fishing every chance he could get, so he switched gears to pursue his other passion – fishing. He expanded and developed the content strategy for several outdoor-focused brands, and was also sought out from several companies to host fishing shows because of his funny, affable demeanor. In 2015, Viola also founded a non-profit, Expiration 2050, dedicated to the education and preservation of a sustainable wild fishery and fishing economy.

“We are hitting the ground running in 2018 with a full plate of brand content initiatives,” added Fuller. “We have no doubt that Jimmie and Frankie are going to impress our TBA Outdoors’ clientele with their forward-thinking content approach.”

TBA Outdoors Adds Marine Technology Industry Leader Power-Pole Shallow Water Anchor to Growing Outdoor Client Roster by Kirby Groome


TBA Outdoors – a subsidiary of The Brandon Agency specializing in the outdoor industry – is pleased to announce the addition of Power-Pole® shallow water anchors as the newest client to the agency’s growing roster. While the company prepares for the launch of new products, TBA Outdoors will lead several marketing initiatives including public relations and content development in addition to hosting a monthly podcast and custom video production.

The industry category of shallow water anchors was founded with the establishment of Power-Pole shallow water anchors, conceptualized and created by John Oliverio, president of JL Marine Systems, Inc. Since its debut to in 2000, Power-Pole shallow water anchors have been the industry leader for nearly 18 years.

Power-Pole products feature the most sophisticated design and technology, developed and manufactured by JL Marine Systems. Proudly made in the United States at its Tampa, Fla. headquarters, Power-Pole products are available in over 3,500 dealers, retailers and boat manufacturers worldwide. From professional anglers to everyday fishermen, Power-Pole shallow water anchors are among the most celebrated boat accessories that have completely changed the fishing experience for the better.

“We’re very excited to partner with TBA Outdoors,” said Robert Shamblin, vice president of JL Marine Systems, Inc. “We are counting on their outdoor knowledge along with their media and digital savvy to keep our Power-Pole shallow water anchors and growing product line stay on the top of boaters’ minds.”

“Power-Pole is a leader and innovator in marine technology and we are honored to represent this award-winning brand at TBA Outdoors,” said Todd Fuller, President of TBA Outdoors. “We are diving in full-force, combining our industry and marketing expertise to elevate their brand awareness and tout the brand’s standard of product excellence, customer care and innovative technology.” 

TBA Outdoors Welcomes Hell’s Bay Boatworks To Expanding Client Roster by Kirby Groome

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TBA Outdoors  – a subsidiary of the Brandon Agency specializing in the outdoor industry, has recently added Hell’s Bay Boatworks to its impressive client roster. The agency will provide a multitude of services including content management, social media and email marketing as well as website development.

Hell’s Bay Boatworks makes the world’s finest shallow water skiffs. The skiff builders at Hell’s Bay only build to order and put all of their efforts into quality construction with cutting edge technology and materials, state-of-the-art design and personal customer service. Hell’s Bay Boatworks allows anglers to expand their horizons with unrivaled potential to do things they have never been able to do in other flats boats.

“We are very fortunate to have Hell’s Bay Boatworks on board with TBA Outdoors,” said Todd Fuller, President of TBA Outdoors. “Our team will take the standard of excellence of Hell’s Bay products and combine that with our expertise to go to unchartered territory and lengths, developing custom marketing strategies that will enhance this already astounding brand.”