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The Early Bird Gets the Buzz: Why You Should Secure Holiday Gift Guide Placement Now
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    Month: August 2024

    Aug
    29
    2024

    The Early Bird Gets the Buzz: Why You Should Secure Holiday Gift Guide Placement Now

    christmas tree branches

    For most Americans, ’tis the season for sun-soaked activities like outdoor barbecues, chasing bass on the lake, lounging by the pool and catching a baseball game. And of course, with the warm days of summer still lingering, not a lot of consumers are in holiday mode quite yet … or really even getting close.

    Read More The Early Bird Gets the Buzz: Why You Should Secure Holiday Gift Guide Placement Now

    Aug
    20
    2024

    Turn More Website Visits Into Conversions With This E-Commerce CRO Audit Checklist

    man with fishing pole

    For performance outdoor brands selling everything from fishing gear to hunting equipment, outdoor apparel and high-end eyewear, effective conversion rate optimization (CRO) can mean the difference between thriving and merely surviving in an increasingly crowded marketplace. And as competition intensifies in this booming industry segment, standing out requires more than just delivering high-quality products and services — it demands a seamless, engaging online shopping experience that turns browsers into buyers. Our CRO Audit Checklist is tailored to outdoor brands and will help you turn those clicks into conversions.

    Read More Turn More Website Visits Into Conversions With This E-Commerce CRO Audit Checklist

    Aug
    08
    2024

    TBA Outdoors Wins New Client Retay USA After Competitive Pitch

    TBA Outdoors to lead marketing for Retay USA

    Maryland’s Banshee Brands Inc, the parent company of Retay USA, which operates the North and South American division of Turkey-based Retay Arms, has tasked TBA Outdoors — a digital marketing agency specializing in the outdoor industry — with a massive undertaking to launch in late summer/early fall. The broad initiative includes a new brand strategy and marketing plan, creative, paid media, PR, content development, organic social media, influencer management, SEO, web development and a robust email program. TBA Outdoors won the pitch in May and immediately began work on June 1. They have been charged with generating aggressive new sales...

    Read More TBA Outdoors Wins New Client Retay USA After Competitive Pitch

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    • Optimizing Email Campaigns for Outdoor Brands: From Strategy to Conversion
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