Marketing professionals all over the world know that there are few better ways to ramp up a brand’s bottom line than to generate customer loyalty. In fact, a particularly well-known statistic — one that’s uncoincidentally among the most often repeated stats in the marketing world — clearly exhibits brand loyalty’s budget-boosting power: Acquiring a new customer can cost five times as much (or more, depending on the industry) as retaining an existing one.
Read More 7 Tactics That Can Help Turn a Typical Outdoor Consumer Into a Passionate Brand Advocate
