Month: September 2023

Sep
29
2023

Ramp Up Your Site’s Conversion Rates With These 10 Easy-to-Implement Tips

Most brands that sell their products and/or services online invest significant amounts of time, effort and money into attracting visitors to their website. But once consumers get there, if they don’t eventually convert, the investment isn’t nearly as valuable as when they do — especially when it comes to impacting the bottom line.

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Sep
21
2023

7 Ways to Boost Your Brand’s Existing-Customer Revenues

Two men out on a duck hunt

Common sense tells us that selling to an existing customer (customer retention) should be both easier and less expensive than finding and converting new customers (customer acquisition) — especially if the existing customer has been well-served. After all, the logic tells us, starting from scratch to gain a new customer will require more effort, more resources and more time than simply keeping a customer you already have.

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Sep
14
2023

Power Up Your Customers’ Path to Purchase With These 7 Steps

Two people out in a field

As professional marketers and business owners know all too well, a lot of time, effort and money go into catching consumers’ attention and attracting them to visit a brand’s website or brick-and-mortar store. But once they’ve arrived, the job is far from over. If the prospective customer encounters any significant hurdles to conversion along the path to purchase, all the work and spending can be for naught, at least when it comes to the business’s bottom line.

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