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    Month: May 2023

    May
    25
    2023

    Content Is King

    Southern Point Co image

    In today’s crowded marketing world, quality content is more important than ever. With the demands of social media, website content and other marketing collateral, it can be a big challenge for brands to consistently connect with their audiences. The problem for most brands isn’t generally a lack of content, but the impact (or lack of impact) their content is making. This is a battle many brands face, but steps can be taken to solve this problem. The answer is simple, yet complex! 

    Read More Content Is King

    May
    18
    2023

    Kayak Hitchhiker

    Man on a fishing adventure

    The fishing this year has been outstanding on Chickamauga Lake, which I am lucky enough to call my home lake. Literally hundreds of large and smallmouth bass have been hoisted upon my Jackson Kayaks Big Rig this year alone. I’ve been fishing from a kayak for roughly 18 years. I like the solitude and I like getting in to places traditional boats can’t. While fishing from a kayak you get to see things that guys in bass boats traveling at 65 mph never get to see. But this one particular Sunday, will go down as one of the most bizarre...

    Read More Kayak Hitchhiker

    May
    12
    2023

    8 SEO Copywriting Tips To Improve Your Content And Rankings

    Man setting out on a hunting trip

    We can all remember how hard it was writing that high school or college paper. Then, we were most concerned with grammar, punctuation and spelling. Today, regardless of whether you’re a copywriter, freelance writer, or blogger or just looking to create viable content for your company’s website, you still have to be able to abide by all of that ninth grade literature class criteria. But most importantly, you have to be able to write consistently so that your content will rank highly among search engines.

    Read More 8 SEO Copywriting Tips To Improve Your Content And Rankings

    May
    04
    2023

    Outdoor Adventures for Life: Building Strong Brand Loyalty

    Two people sitting on the beach

    In the outdoor industry, brand loyalty can make or break a company's success. According to HubSpot, 93% of consumers say that they’re willing to make repeat purchases with a brand when they are loyal to that brand. With so many options for consumers to choose from, it's crucial for outdoor lifestyle brands to not only attract customers but also keep them coming back for more.

    Read More Outdoor Adventures for Life: Building Strong Brand Loyalty

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    • The Importance of PR in Building Credibility for Outdoor Brands
    • The Role of Brand Strategy in Building Loyalty for Outdoor Gear
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    • How Outdoor Brands Can Grow Their Presence Through Experiential Marketing
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