June 2025 - TBA Outdoors

Jun

23

2025

The Importance of Paid Media in Amplifying Your Outdoor Brand’s Reach

Paid Media Isn’t Optional Anymore In today’s outdoor market, quality gear and great storytelling aren’t enough. If your brand isn’t showing up when and where your audience is ready to engage, you’re not just invisible—you’re irrelevant. At TBA Outdoors, paid media is viewed as the fuel that drives visibility, performance, and scale. Whether we’re launching a new line of technical apparel, growing an adventure travel brand, or promoting premium gear, paid media is an important tool for outdoor brands because it amplifies organic reach, accelerates engagement, and turns interest into action. How We Define Paid Media—and Why It Works for...

Jun

12

2025

Vexan Fishing Appoints TBA Outdoors For Marketing Duties

Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner. The scope of work spans paid social, paid search and social and influencer marketing. TBA Outdoors is an outdoor lifestyle marketing firm that is part of TBA Worldwide. The latter is a rapidly scaling, independently owned collective of data-driven advertising agencies and marketing specialists. Based in Iowa, Vexan Fishing is part of Tackle Industries, a family-run and operated business that designs, makes and sells fishing gear, spanning rods, crankbaits, swimbaits, spinnerbaits, as...

Jun

04

2025

Reaching Next-Generation Adventurers With TikTok Strategies for Outdoor Brands

For any brand to achieve long-term success, finding a way to resonate with younger generations of consumers is critical. TikTok’s highly engaging short-form video content is making huge waves with Gen Z and young millennials, the latest groups of consumers to become a force in the U.S. marketplace. By effectively leveraging TikTok strategies for outdoor brands, you can capture the attention of these younger generations and earn their business. Why Outdoor Brands Should Tap Into TikTok Outdoor-industry brands should use TikTok to connect with the next generation of adventurers because the popular platform offers a direct line to highly engaged...