With the outdoor industry being so competitive, credibility is one of the most valuable assets a brand can earn. Whether you’re launching new gear, expanding your reach, or trying to connect with purpose-driven consumers, your success often relies on how your brand is perceived. For outdoor brands, public relations is not just about getting headlines, it’s about building trust, loyalty, and awareness in the crowded market. How Public Relations Builds Credibility Endorsements Gain Trust More recently, consumers are increasingly skeptical of seeing only paid promotions and polished ads. Yes, they work when it comes to advertising, but what do consumers...
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