Month: April 2020

We’ve heard several repetitive phrases over the last few weeks; “Time of uncertainty,” “trying times,” “global pandemic.” These phrases roll off our tongues without hesitation due to the breadth of COVID-19. There is no precedence for this virus. No case study to reference. No prior experience that could have truly prepped any of us in our field to proactively respond to the situation in which we are currently living.

Read More How To Execute A Public Relations And Social Media Strategy In Response To Covid-19

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one source to bide some time with and catch the latest update, but television, cable, streaming services and radio all have seen large increases of media consumption over the last few weeks.

Read More Current Impact of COVID-19 on Consumer Media Consumption