March 2021 - TBA Outdoors

Mar

2021

TBA Outdoors Launches ‘Behind the Brand’ Podcast

Outdoor industry marketing agency TBA Outdoors is expanding its industry influence with an engaging new podcast aimed at helping outdoor brands grow and connect with their customers. Hosted by TBA Outdoors President, Todd Fuller, the Behind the Brand series features monthly guests, including outdoors brand business owners, discussing myriad topics that relate to brand-building in the outdoors world specifically.

Mar

2021

SEO 101 for Outdoor Brands

For outdoor brands doing business in the digital age, it has become nothing short of critical to make your business easy to find online — not only when potential customers are looking for your brand specifically, but also when they’re evaluating solution options for which your brand could be a fit. And tapping into SEO, also known as “search engine optimization,” is among the most effective ways to move your brand to the top of the digital heap when consumers are considering their purchase options.

5 Powerful Reasons to Harness Owned Media for Your Outdoor Brand

Back before the internet came around, businesses and marketers had a limited list of options when it came to delivering their messaging directly to consumers. Among the most powerful of these, the mailing list might have been the best for building business intelligence, as it allowed marketers to pin consumer data such as past purchases, product inquiries, customer preferences and similar customer attributes to each of the entries in the database.

Mar

2021

TBA Outdoors Announces Addition of Oyster Grip to Client Portfolio

TBA Outdoors has been selected to represent Oyster Grip, owned by legendary craftsman and knifemaker Chris Williams, as the agency of record. TBA Outdoors — the outdoors subsidiary of The Brandon Agency, was also responsible for the November 2020 launch of Oyster Grip in the eCommerce market and across all channels.