Month: November 2022

Whether you have witnessed larger populations at local, state and/or national parks over the last few years, experienced longer lines for campsite reservations or have had trouble obtaining a coveted piece of gear hard to obtain due to increased demand, you’re not alone. A report issued earlier this month by the U.S. Bureau of Economic Analysis (BEA) shows that the outdoor recreation economy accounted for 1.9 percent of the GDP (gross domestic product) in 2021. The BEA released its statistics that measure the economy of outdoor recreation across the entire nation, including the District of Columbia. That percentage translates to...

Read More Latest Government Study Shows the Outdoor Recreation Economy is Stronger Than Ever

Every Summer I pack up my gravel bike and hop on a plane to Portland, Oregon to spend one or two weeks with friends, riding and exploring by bike. Oregon offers some of the most diverse, lush and beautiful bike riding in the country. I could spend weeks there just riding every day.

Read More Looking for the BEST coastal gravel ride in Oregon

If you haven’t started planning for the holiday season, it’s time to start! During this year’s special season, hopefully most people will be enjoying quality downtime with their families. But for brand marketing and communication professionals, the winter holidays are the busiest. That’s because this time of year is critical to profitability for a lot of companies, especially those in retail or Ecommerce. And as the COVID-19 era winds down, it’s still having some impact on in-store foot traffic — making it important to have a plan that involves digital marketing and social strategy.

Read More How to Effectively and Efficiently Plan a Last Minute Ecommerce Holiday Campaign