March 3, 2022
Edition 16 – March Edition
Behind the Brand Podcast, Episode 10: Digital Strategy
First and foremost, I would like to thank all of our clients for a great year and for their continued partnerships. It is truly an honor to work with you and all your team members. 2022 is off and running at record pace. Can’t believe we are already a month and a half into the new year…
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December 14, 2021
Edition 15 – December Edition
Behind the Brand Podcast, Episode 10: Digital Strategy
Tune in as host Todd Fuller sits down with our in-house digital strategy guru, Courtney Olbrich. Get tips on how to overcome the challenges of the new iOS issues, ideas for boosting your brand’s ROAS and lots of great tactics for navigating 2022.
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October 7, 2021
Edition 14 – October Edition
5 Tips for a Painless Purchase Journey
With so many choices available for today’s connected consumers, it’s critical to find ways to set your outdoor brand apart. And among the most powerful ways to do that: smoothing the online purchase journey and adding value to your customer experience.
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July 8, 2021
Edition 13 – July Edition
Behing the Brand, Episode 8: Seizing Influencer Success
Could utilizing influencers help your outdoor brand grow? In the latest episode of our Behind The Brand podcast, host Todd Fuller discusses ways to maximize the impacts of brand ambassadors and influencers with Evan Russell, Pro & Ambassador Program Manager at Costa Sunglasses.
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June 3, 2021
Edition 12 – June Edition
Ready to up your email game? Listen Now.
Email marketing can — and should — drive revenue. Listen as TBA Outdoors Interactive Director, Nick McNeill, joins host Todd Fuller for an in-depth discussion on email marketing.
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March 18, 2021
Edition 11 – March Edition
Ready to make 2021 your best year yet? Get the Tips.
Episode 5 drops now. Listen as Todd Fuller, Scott Brandon and Andy Kovan recap last year’s effects and talk about the opportunities outdoor brands have to find new audiences and new growth in 2021.
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December 14, 2020
Edition 10 – December Edition
Happy Holidays from TBA Outdoors!
As the year winds down, hopefully you’re watching revenue numbers hitting new records during the holiday sales season. We bust our asses all year to make sure the last 60 days of the year are a huge success for our brands…
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November 23, 2020
Edition 9 – November Edition
The time is here!
The holiday sales season is upon us, and every outdoor brand has been forced to retool its approach to the most lucrative two months of the year! You’ve got one shot at it and 60 days to make it happen, so the pressure is on…
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October 24, 2020
Edition 8 – October Edition
If there was a time when brands needed to add real value to customers’ lives, it is now! Great products and services are very important, but it is the experiences that go above and beyond that will generate loyalty in customers…
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August 24, 2020
Edition 7 – August Edition
What’s next?
To say the current state of affairs for brands is dynamic, is an understatement! In most market segments it is a “week to week” or “day to day” assessment of all marketing efforts. From media campaigns to organic social content, it is a non-stop effort to make sure performance is meeting your goals. However, there is one thing that should remain rock solid and consistent, that is your brand…
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June 11, 2020
Edition 6 – June Edition
Challenging Times … We Got This!
The marketing landscape for many brands in the outdoor industry has done a 180 over the past couple of months. Some have pulled back on their marketing budgets, and many have poured on the gas….
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May 7, 2020
Edition 5 – May Edition
What a challenging few months it has been with the uncertainty of the COVID-19 situation affecting nearly every aspect of our lives. From working from home and making sure your kids are completing their online schoolwork to finding toilet paper, it has been a trying time for sure…
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April 2, 2020
Edition 4 – April Edition
What a crazy few weeks it has been! With the current COVID-19 pandemic still heading toward its peak in this country, we find ourselves with many challenges — including working from home, kids at home, retail channels closing … and the list goes on and on. However, it’s the new norm for now, and as marketers, we must continue to navigate this new landscape… Continue Reading →
March 10, 2020
Edition 3 – March Edition
Q1 is almost in the books, and this year has presented many challenges for brands. From the effects of politics on paid media to the impacts of the recent coronavirus outbreak, marketing plans and strategies have been changing on a weekly basis… Continue Reading →
December 12, 2019
Edition 2 – December Edition
For most of our clients, we are in the most critical time of year when it comes to revenue. It’s crunch time and e-commerce strategies are in full swing during the holiday sales season. The movement to a Direct to Consumer (DTC)… Continue Reading →
October 22, 2019
Edition 1 – Welcome to Field Notes
Thanks to all-new technologies, evolving marketing channels and unique opportunities for your brand to shine, there’s never been a more exciting time to be in the outdoor industry. Today’s consumers are time-deprived… Continue Reading →
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