June 2023
Edition 24 – June Edition
When writing for your outdoor brand’s website, tending to the basics like your grammar, punctuation and spelling is always important. But for your content to truly shine with the search engines and draw as much traffic as possible, a familiar three-letter acronym is also critical: SEO. Check out our latest blog article to get the 411 on writing with search engine optimization in mind.
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May 2023
Edition 23 – May Edition
For any outdoor brand, one of the biggest keys to maximizing revenue and profitability is ensuring that the consumer’s path to purchase is as refined and polished as possible. Check out our “Creating the Perfect Path to Purchase” blog article for five powerful focus areas that can help your brand hone its path to purchase and set itself apart from the competition.
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February 2023
Edition 22 – February Edition
Where did the year go?
As we all kick off our new business goals and initiatives for 2023, it is always important to take a minute and reflect on the success of the previous year. How do we use that success as a foundation for the year in front of us? I think that many brands try to reinvent the wheel every year and forget what got them to this point…
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December 2022
Edition 21 – December Edition
Where did the year go?
It is hard to believe 2022 is coming to an end and business continues to move at a record pace. This year has been full of challenges for our teams and I would have to say, despite the crazy economic conditions, it has been a successful year. We have added so many great brand partners this year, and we are excited about the new year ahead. We would like to once again thank all of our partners for your continued support and trust in our teams…
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November 2022
Edition 20 – November Edition
When it comes to attracting new consumers in the digital age, content is king — and it’s most effective when it truly connects with your target audience. In this month’s featured TBAO blog article, we explore six ways to drive an effective content strategy with relevant content that keeps outdoor consumers engaged across a multitude of mediums.
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August 2022
Edition 19 – August Edition
In an increasingly challenging business landscape, ensuring that your outdoor brand’s marketing campaigns hit the mark is becoming all the more important. And to help make that happen, TBA Outdoors has compiled six tried-and-true tips that can significantly boost every campaign’s odds of achieving.
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June 2022
Edition 18 – June Edition
Email marketing is already a high-return way to boost an outdoor e-commerce brand’s business. But with these four powerful tips from TBA Outdoors, you can take the ROI on your brand’s email-marketing campaigns even higher.
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April 2022
Edition 17 – April Edition
TBA Outdoors is proud to announce its new partnership Guy Harvey — a brand well-known throughout the world for its marine-inspired performance and lifestyle apparel. Tasked with amplifying the brand in the outdoor lifestyle and performance arena, we’ll work to grow and support Guy Harvey’s marketing, social, and public relations strategies and efforts.
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March 2022
Edition 16 – March Edition
Behind the Brand Podcast, Episode 10: Digital Strategy
First and foremost, I would like to thank all of our clients for a great year and for their continued partnerships. It is truly an honor to work with you and all your team members. 2022 is off and running at record pace. Can’t believe we are already a month and a half into the new year…
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December 2021
Edition 15 – December Edition
Behind the Brand Podcast, Episode 10: Digital Strategy
Tune in as host Todd Fuller sits down with our in-house digital strategy guru, Courtney Olbrich. Get tips on how to overcome the challenges of the new iOS issues, ideas for boosting your brand’s ROAS and lots of great tactics for navigating 2022.
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October 2021
Edition 14 – October Edition
5 Tips for a Painless Purchase Journey
With so many choices available for today’s connected consumers, it’s critical to find ways to set your outdoor brand apart. And among the most powerful ways to do that: smoothing the online purchase journey and adding value to your customer experience.
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July 2021
Edition 13 – July Edition
Behing the Brand, Episode 8: Seizing Influencer Success
Could utilizing influencers help your outdoor brand grow? In the latest episode of our Behind The Brand podcast, host Todd Fuller discusses ways to maximize the impacts of brand ambassadors and influencers with Evan Russell, Pro & Ambassador Program Manager at Costa Sunglasses.
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June 2021
Edition 12 – June Edition
Ready to up your email game? Listen Now.
Email marketing can — and should — drive revenue. Listen as TBA Outdoors Interactive Director, Nick McNeill, joins host Todd Fuller for an in-depth discussion on email marketing.
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March 2021
Edition 11 – March Edition
Ready to make 2021 your best year yet? Get the Tips.
Episode 5 drops now. Listen as Todd Fuller, Scott Brandon and Andy Kovan recap last year’s effects and talk about the opportunities outdoor brands have to find new audiences and new growth in 2021.
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December 2020
Edition 10 – December Edition
Happy Holidays from TBA Outdoors!
As the year winds down, hopefully you’re watching revenue numbers hitting new records during the holiday sales season. We bust our asses all year to make sure the last 60 days of the year are a huge success for our brands…
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November 2020
Edition 9 – November Edition
The time is here!
The holiday sales season is upon us, and every outdoor brand has been forced to retool its approach to the most lucrative two months of the year! You’ve got one shot at it and 60 days to make it happen, so the pressure is on…
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October 2020
Edition 8 – October Edition
If there was a time when brands needed to add real value to customers’ lives, it is now! Great products and services are very important, but it is the experiences that go above and beyond that will generate loyalty in customers…
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August 2020
Edition 7 – August Edition
What’s next?
To say the current state of affairs for brands is dynamic, is an understatement! In most market segments it is a “week to week” or “day to day” assessment of all marketing efforts. From media campaigns to organic social content, it is a non-stop effort to make sure performance is meeting your goals. However, there is one thing that should remain rock solid and consistent, that is your brand…
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June 2020
Edition 6 – June Edition
Challenging Times … We Got This!
The marketing landscape for many brands in the outdoor industry has done a 180 over the past couple of months. Some have pulled back on their marketing budgets, and many have poured on the gas….
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May 2020
Edition 5 – May Edition
What a challenging few months it has been with the uncertainty of the COVID-19 situation affecting nearly every aspect of our lives. From working from home and making sure your kids are completing their online schoolwork to finding toilet paper, it has been a trying time for sure…
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April 2020
Edition 4 – April Edition
What a crazy few weeks it has been! With the current COVID-19 pandemic still heading toward its peak in this country, we find ourselves with many challenges — including working from home, kids at home, retail channels closing … and the list goes on and on. However, it’s the new norm for now, and as marketers, we must continue to navigate this new landscape… Continue Reading →
March 2020
Edition 3 – March Edition
Q1 is almost in the books, and this year has presented many challenges for brands. From the effects of politics on paid media to the impacts of the recent coronavirus outbreak, marketing plans and strategies have been changing on a weekly basis… Continue Reading →
December 2019
Edition 2 – December Edition
For most of our clients, we are in the most critical time of year when it comes to revenue. It’s crunch time and e-commerce strategies are in full swing during the holiday sales season. The movement to a Direct to Consumer (DTC)… Continue Reading →
October 2019
Edition 1 – Welcome to Field Notes
Thanks to all-new technologies, evolving marketing channels and unique opportunities for your brand to shine, there’s never been a more exciting time to be in the outdoor industry. Today’s consumers are time-deprived… Continue Reading →
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