August 24, 2020

Edition 7 – August Edition

What’s next?
To say the current state of affairs for brands is dynamic, is an understatement! In most market segments it is a “week to week” or “day to day” assessment of all marketing efforts. From media campaigns to organic social content, it is a non-stop effort to make sure performance is meeting your goals. However, there is one thing that should remain rock solid and consistent, that is your brand…
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June 11, 2020

Edition 6 – June Edition

Challenging Times … We Got This!
The marketing landscape for many brands in the outdoor industry has done a 180 over the past couple of months. Some have pulled back on their marketing budgets, and many have poured on the gas….
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May 7, 2020

Edition 5 – May Edition

What a challenging few months it has been with the uncertainty of the COVID-19 situation affecting nearly every aspect of our lives. From working from home and making sure your kids are completing their online schoolwork to finding toilet paper, it has been a trying time for sure…
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April 2, 2020

Edition 4 – April Edition

What a crazy few weeks it has been! With the current COVID-19 pandemic still heading toward its peak in this country, we find ourselves with many challenges — including working from home, kids at home, retail channels closing … and the list goes on and on. However, it’s the new norm for now, and as marketers, we must continue to navigate this new landscape… Continue Reading →

March 10, 2020

Edition 3 – March Edition

Q1 is almost in the books, and this year has presented many challenges for brands. From the effects of politics on paid media to the impacts of the recent coronavirus outbreak, marketing plans and strategies have been changing on a weekly basis… Continue Reading →

December 12, 2019

Edition 2 – December Edition

For most of our clients, we are in the most critical time of year when it comes to revenue. It’s crunch time and e-commerce strategies are in full swing during the holiday sales season. The movement to a Direct to Consumer (DTC)… Continue Reading →

October 22, 2019

Edition 1 – Welcome to Field Notes

Thanks to all-new technologies, evolving marketing channels and unique opportunities for your brand to shine, there’s never been a more exciting time to be in the outdoor industry. Today’s consumers are time-deprived… Continue Reading →