Ecommerce Archives - Page 2 of 4

May

2024

Seizing the Outdoor Retail Media Opportunity to Maximize Exposure and Engagement

For outdoor-focused brands with target audiences that include hunters, anglers, hikers, campers and other outdoors enthusiasts, leveraging retail media networks has long been a tried-and-true method for connecting with consumers closer to the point of sale. And — from sponsored displays in outdoor gear stores to strategically placed advertisements with specialty active lifestyle retailers and more — these tactics have long proven effective at influencing buyer decisions at this critical point in the purchase journey.

Jan

2024

10 Powerful Ways to Drive Added Revenues on Mobile Devices

When it comes to increasing e-commerce revenues, mobile is on the move. According to the latest statistics, mobile e-commerce sales topped a whopping $2.2 trillion globally in 2023. What’s more, the numbers of consumers who are shopping — and buying — on their mobile phones is quickly rising, too. In fact, 60% of all the world’s e-commerce sales were completed on mobile devices in 2023, representing a 4% rise over the 56% figure reported 5 years earlier in 2018. And by 2027, the percentage of e-commerce sales made on mobile phones is predicted to hit 62%, with global mobile e-commerce...

Oct

2023

8 Great Ways to Boost Your Outdoor Brand’s Holiday DTC Revenues

For any business, the holiday season is a critical time for realizing big annual revenues. After all, the end of each calendar year, when holiday shopping is in full swing, is typically when annual profit projections are made or missed. And according to expert forecasts, the 2023 holiday season will present opportunities for growth, with holiday retail sales expected to grow by 3.5% to 4.6% over 2022’s numbers.

Oct

2023

Beyond Cyber Monday: 6 Ways to Boost Online Sales Throughout the Holiday Season

Cyber Monday 2022 brought a fitting end to what was a record-breaking holiday weekend, according to the Washington Post. Consumers spent $35.4 billion online over that period. As for Cyber Monday, it presents a huge opportunity for online retailers to boost fourth-quarter (and annual) revenues. In fact, since the introduction of Cyber Monday in 2005 as the online answer to the brick-and-mortar-heavy Black Friday, U.S. sales for the added “shopping holiday” have grown from roughly $484 million in its debut to a single-day online record of $11.4 billion (with a B!) in 2022.

Sep

2023

Power Up Your Customers’ Path to Purchase With These 7 Steps

As professional marketers and business owners know all too well, a lot of time, effort and money go into catching consumers’ attention and attracting them to visit a brand’s website or brick-and-mortar store. But once they’ve arrived, the job is far from over. If the prospective customer encounters any significant hurdles to conversion along the path to purchase, all the work and spending can be for naught, at least when it comes to the business’s bottom line.

Sep

2023

Holiday E-commerce Checklist for Outdoor Brands

Over the past five years, U.S. holiday e-commerce sales have risen from $108.7 billion in 2016 to $239.26 billion in 2022.

Aug

2023

The Ultimate E-Comm Playbook: 10 Keys to Online Sales Success

When it comes to finding e-commerce success, there are a lot of different paths you take to the top — as evidenced by the long list of modern businesses turning huge profits selling their products and services online. But no matter the type of business or what it’s selling, if it’s prospering in the online marketplace, it’s likely employing some key tactics in its online strategy. It’s also likely that some of those same powerful tactics are holding prominent positions in leading competitors’ e-comm game plans.

Jul

2023

6 Steps to Sending More Successful Marketing Emails

It’s hard to ignore the huge potential that email marketing can bring for businesses. First of all, email is widely used by consumers everywhere. About 347.3 billion emails are sent globally per year, and nearly 4.4 billion people use email worldwide.

Jul

2023

How to Best Optimize Your Outdoor Lifestyle Website for SEO in 2023

Do you love to work on your website's optimization as much as you do other marketing tactics? It's an easy factor to overlook — but also an ideal place to focus your attention on tangible results. Optimizing SEO for outdoor brands’ websites can hit the metrics all your marketing efforts aim for: - Drive traffic - Boost conversions - Infuse revenue