Month: October 2021

For every successful business owner, the quest to find new and effective ways to increase sales and revenues is a never-ending one. And in a time when the outdoor segment is seeing a sizable influx of new-to-the-market consumers, today’s outdoor brands have a big opportunity to capitalize on the trend and create company growth.

Read More 6 Proven Ways to Increase Revenue for Your Outdoor Brand

In the 21st century marketplace, American shoppers are spending more and more time online — and consumers are making growing numbers of purchases without ever stepping foot into a physical store. In fact, online shopping has become so commonplace that, according to a 2018 NPR/Marist Poll survey, nearly 70% of Americans had made an online purchase by the time the survey was conducted, with 43% saying they are regular online shoppers and 25% reporting that they make online purchases at least once a month.

Read More 5 Steps to Successfully Implementing DTC Sales For Your Outdoor Brand

As the largest online retailer in the world, Amazon is a behemoth in the e-commerce industry. In 2020 alone, its annual net revenues topped $386 billion, an increase of over $100 billion from the preceding year. And by allowing brands to offer their goods on Amazon.com, the e-retail giant opens the door to an online marketplace that boasts one of the top 10 most visited websites in the world — racking up a whopping 4.4 billion monthly visits, typically by consumers who are looking to make a purchase.

Read More 6 Pros and Cons To Selling on Amazon for Your Outdoor Brand