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How Facebook/Instagram Ads Have Helped Outdoor E-Commerce Clients
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    Month: July 2019

    Jul
    30
    2019

    How Facebook/Instagram Ads Have Helped Outdoor E-Commerce Clients

    In the outdoors industry, the consumer base is comprised of passion-filled individuals who love to hunt, fish, boat, hike, paddleboard and ride bikes, just to name a few. There are nearly 140 million Americans who participate in outdoor activities each year (BizJournals), and these individuals not only love what they do, they also love to talk about it. Organic social has long been a way for experts and outdoor activity lovers alike to share their endeavors, tout their success and talk to other like-minded outdoor enthusiasts. So, it only makes sense that paid social would be the perfect place for...

    Read More How Facebook/Instagram Ads Have Helped Outdoor E-Commerce Clients

    Jul
    17
    2019

    frogg toggs® Scores Big with Best of Show Award at ICAST 2019

    frogg toggs® – the undisputed leader in lightweight, breathable, affordable rain gear – has become one of the most recognized names in the outerwear industry. During ICAST 2019, frogg toggs debuted its all-new shoe line and from the brand new performance footwear collection, “The Skipper” won “Best of Show” in the footwear category.

    Read More frogg toggs® Scores Big with Best of Show Award at ICAST 2019

    Jul
    09
    2019

    Content Is King

    In today’s crowded marketing world, quality content is more important than ever. With the demands of social media, website content and other marketing collateral, it can be can be a big challenge for brands to consistently connect with their audiences. The problem for most brands isn't generally a lack of content, but the impact (or lack of impact) their content is making. This is a battle many brands face, but steps can be taken to solve this problem. The answer is simple, yet complex!

    Read More Content Is King

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