Our Services
At TBA Outdoors, our fully integrated marketing firm boasts a team of experienced, outdoors-oriented professionals who can hit every target in the marketing spectrum.
Our data-driven capabilities range from branding strategy and market research to e-commerce and analytics — and everything in between.
Brand Strategy
As one of only 24 certified Brand Strategist agencies in the nation, TBA Outdoors can offer unique, research-based insights to help ensure your brand message hits the mark with outdoors-obsessed consumers.
Research
As every outdoorsman knows, the most successful of hunting and fishing expeditions are backed not only by solid skills, but also by informed, research-based knowledge of current conditions.
Creative
The top hunters and fishermen are the ones who reel in the most trophies, and the same can be said for successful marketers. Loaded with master storytellers and designers, our Creative team has been the most awarded in the Carolinas for the last 10 years running.
Public Relations
Just as hunting and fishing require a strong working knowledge of the local landscape or local waters, the most successful of PR campaigns are dependent upon a keen awareness of the media landscape. They can also require casting a wide editorial net to catch as much coverage as possible.
Media Planning & Buying
When preparing for any outdoor expedition, having high-quality, proven gear is critical — and knowing which offerings are the best can go a long way toward ensuring success.
Social Media
In our new, digital-driven world, social media presents a wide range of new opportunities to connect directly with customers — but as seen on the waters and in the field, the target can be a fast-moving one, especially considering that the social media landscape is constantly evolving.
Video Production
Just as the expert marksman spends years — and even decades — sharpening his or her skills behind the scope, our Video Production team has spent countless hours behind the lens learning to frame the perfect shots.
Analytics
The best hunters and fishermen know that, to get better at their craft, they have to build upon tactics that bring success while minimizing (or improving) off-the-mark approaches. The same concept applies to marketing, where informed analytics can distinguish between reaching the summit and standing still.
Strategic Marketing & Planning
The most seasoned of outdoors enthusiasts know that it’s crucial to ascertain the lay of the land before beginning any worthwhile trek, and the same is true in business.
E-Commerce
Experienced fishing and hunting enthusiasts know that it takes more than tossing a line or setting up a stand to achieve success on the waters and in the field; the same is true with online retail ventures.
Digital Transformation
Today’s premier hunters and fishermen have taken their skills beyond the basics of past eras to incorporate the latest technological tools to up their games. And today’s premier brands are doing the same by leveraging the power of the internet and cutting-edge digital assets to maximize revenues.
Content Strategy & Development
Our content strategy team uses data to drive decisions that provide a roadmap both short and long-term to help our clients exceed their goals. We evaluate the best channels to reach your audience, where to expand resources to achieve the highest possible ROI, select messages and message types that will best communicate your brand’s value to your customer, where and how to use keywords to elevate your search visibility, build out editorial calendars with the proper cadence to achieve your overall goals and establish measurable KPI’s to analyze success on a regular basis.
