Our Services

At TBA Outdoors, our fully integrated marketing firm boasts a team of experienced, outdoors-oriented professionals who can hit every target in the marketing spectrum.

Our capabilities range from branding strategy and market research to e-commerce and analytics — and everything in between.

Man hunting with dog
Yeti cooler

As one of only 24 certified Brand Strategist agencies in the nation, TBA Outdoors can offer unique, research-based insights to help ensure your brand message hits the mark with outdoors-obsessed consumers. Our capabilities include:

  • Brand Discovery and Immersion
  • Brand Strategy and Development
  • Brand Positioning
  • Corporate Identity Planning
  • Naming
  • Audience Development
Man out on the water

As every outdoorsman knows, the most successful of hunting and fishing expeditions are backed not only by solid skills, but also by informed, research-based knowledge of current conditions. The same applies in marketing, where our market research capabilities include:

  • Perception & Awareness
  • Customer Behavior
  • Conjoint Analysis
  • Price Elasticity
  • Product/Service Viability Testing
  • Moderation
  • Research Planning and Development
  • Audience Analysis
  • Ethnography
  • Focus Groups
Closeup of camera

The top hunters and fishermen are the ones who reel in the most trophies, and the same can be said for successful marketers. Loaded with master storytellers and designers, our Creative team has been the most awarded in the Carolinas for the last 10 years running, and its capabilities include:

  • Concept / Campaign Development
  • Corporate Identity Design
  • Packaging and Product Design
  • Retail Design
  • Guerrilla Idea Development
  • Art Direction
  • Copywriting
  • Direct Marketing
  • Internal Communications
  • Trade Show Design
  • Production
  • Photography
  • Print Production
  • Asset Management
Trade show

Just as hunting and fishing require a strong working knowledge of the local landscape or local waters, the most successful of PR campaigns are dependent upon a keen awareness of the media landscape. They can also require casting a wide editorial net to catch as much coverage as possible. Our media-savvy PR team can take the reins with offers such as:

  • Press Kit Development
  • Media Relations
  • Press Releases
  • Internal Communications
  • Corporate Messaging Strategy
  • Blogger Relations
  • Feature Story Pitches
  • Media Training
  • Speech Writing
  • Op-Ed Articles
  • Press Conferences
  • Special Media Events
  • Crisis Management
  • Measurement and Tracking
  • Political Influence
  • Relationship Building
  • Speakers Bureau
  • Content Development
  • Trade Show Support
  • Grassroots / Guerrilla PR
  • Database Management
Woman using phone

When preparing for any outdoor expedition, having high-quality, proven gear is critical — and knowing which offerings are the best can go a long way toward ensuring success. The same can be said for media planning & buying, where our experienced and knowledgeable team can cover:

  • Consumption Research
  • Market Potential Mapping
  • Target Audience Analysis
  • Demographic Concentration Mapping
  • PRIZM Targeting
  • Behavioral Targeting
  • Media Planning
  • Media Buying
  • Print
  • Pay-Per-Click Marketing
  • Interactive
  • Out-Of-Home
  • Television – Broadcast & Cable
  • Radio
  • Product Procurement
  • Sponsorships
  • Live Remotes
  • Media Measurement and Tracking
  • Post-Buy Analysis
  • Facebook Advertising
  • Programmatic Buying
  • Competitive Conquesting
  • Third-Party Emails
  • Social Media Advertising
  • Shopping Cart Abandonment
  • Cross-Device Targeting
  • Look-Alike Modeling
Group having bonfire

In our new, digital-driven world, social media presents a wide range of new opportunities to connect directly with customers — but as seen on the waters and in the field, the target can be a fast-moving one, especially considering that the social media landscape is constantly evolving. Our ever-adapting experts can take your brand’s social success well beyond the “Like” with tactics such as:

  • Platform Development
  • Policy Development
  • Content Development
  • Fan Acquisition
  • Fan Engagement
  • Monitoring
  • Tracking / Reporting
  • Customer Relationship Management
  • Blogging
  • Online Crisis Management
  • Online Reputation Management
  • Contest Development
  • Contest Execution
  • Contest / Prize Fulfillment
  • Video / Photography / Shooting / Editing
  • Social Media Activations
Photo shoot

Just as the expert marksman spends years — and even decades — sharpening his or her skills behind the scope, our Video Production team has spent countless hours behind the lens learning to frame the perfect shots. And once those shots hit the mark, our team is adept at placing and polishing the powerful video footage that results so that it has the maximum effect on the target audience. Our video production capabilities include:

  • Script Development
  • Direction
  • Production
  • Filming
  • Editing
  • Post-Production
  • Special Effects
  • Voiceovers
  • Music
  • Animation
  • Short- and Long-Form Videos
  • Training Videos
Rearview image

The best hunters and fishermen know that, to get better at their craft, they have to build upon tactics that bring success while minimizing (or improving) off-the-mark approaches. The same concept applies to marketing, where informed analytics can make the difference between reaching the summit and standing still. Our Analytics team can help you unleash the potential of your brand’s data with insights gained via:

  • Website Experience Audits
  • User Testing Research
  • Digital Measurement
  • Strategy Development
  • Website Data Accuracy Audits
  • Custom Automated Dashboards
  • Competitive Marketing Intelligence
  • Dynamic Tag Management
  • Conversion Attribution (Enhanced E-Commerce)
  • Extensive Custom Reports with 360 Analysis
  • Conversion Rate Optimization
  • A/B, Multivariate, Split URL Testing
Man on a boat

The most seasoned of outdoors enthusiasts know that it’s crucial to ascertain the lay of the land before beginning any worthwhile trek, and the same is true in business. Our Strategic Marketing & Planning team can provide the compass that leads the way to brand success with tools such as:

  • SWOT Analysis
  • Situation Analysis
  • Competitive Analysis
  • Target Audience Profiles
  • Challenge Identification
  • Marketing Strategy
  • Tactical Development
Photo shoot of knives

Experienced fishing and hunting enthusiasts know that it takes more than tossing a line or setting up a stand to achieve success on the waters and in the field, and the same is true with online retail ventures. Our e-commerce professionals can set up your brand’s website/store, then take your online success to new levels with services like:

  • E-Commerce Site/Store Development
  • User Interface Design
  • Conversion Rate Optimization
  • User Experience Strategy
  • Content-Management Solutions
  • ERP Interface Development
  • Custom Landing Pages
  • Organic Search Engine Optimization
  • Pay-Per-Click Marketing
  • Enhanced E-Commerce Analysis & Reporting
  • Email Marketing Strategy
  • Automated Drip Campaigns
  • Cart-Abandonment Strategy
  • Dynamic Retargeting
  • Responsive Design
Working with power tools

Today’s premier hunters and fishermen have taken their skills beyond the basics of past eras to incorporate the latest technological tools to up their games. And today’s premier brands are doing the same by leveraging the power of the internet and cutting-edge digital assets to maximize revenues. Our Digital Transformation team can lead your brand into the future with:

  • Website Development
  • Content-Management Solutions
  • Managed Hosting
  • Custom App Development
  • Microsites
  • Responsive Design
  • Mobile Websites
  • Analytics
  • CRM
  • SEO
  • Email Marketing Campaigns
  • Retargeting
  • Digital Media Planning and Buying
  • Organic Search Engine Optimization
  • Custom Software Applications
  • Database Management


Our proven brand-development process focuses discovery on understanding who you are as an organization, why you exist and why you’re different, and it ensures brand enculturation into the organization from the top down and inside out.

Fishing with net

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