In today’s digitally connected world, anyone with a social media account (or often even better, a blog) has a platform — and with it, the potential to reach and influence more people than ever before. But let’s face it: Some online personalities simply have a lot more sway than others, and it’s often even quantifiable in the form of their friends, followers, connections, etc. And to the savvy marketer looking to elevate a brand, working with these people and websites can present a huge opportunity to boost business.
Read More How to Pick (and Keep) the Right Influencers to Boost Your Outdoor Brand’s Business
