Month: April 2021

While marketing professionals can offer your outdoor brand a million different ways to boost its online sales, with tools of the trade ranging from SEO and CRO to PPC, analytics, email marketing and more, the most powerful way to ramp up your e-commerce revenues might also be the simplest and most straightforward sounding — know your customers.

Read More 2 Powerful Tools for Getting to Know Your Customers — and Boosting Your Brand’s Online Sales

If you’re like the typical digital-age consumer, most of your major (and sometimes even minor) purchases start with a good amount of online research. Along the way, you’ll learn about all of your purchase options, discover the pros and cons of some of your favorite candidates — and, before a final purchase decision is made, your research will inevitably involve reading online reviews about your top contenders. And one sure red flag in this part of the process: finding that a product or service you’re considering has very few or even no online reviews.

Read More 6 Ways to Get Online Reviews That Boost Your Outdoor-Industry Business

In today’s digitally connected world, anyone with a social media account (or often even better, a blog) has a platform — and with it, the potential to reach and influence more people than ever before. But let’s face it: Some online personalities simply have a lot more sway than others, and it’s often even quantifiable in the form of their friends, followers, connections, etc. And to the savvy marketer looking to elevate a brand, working with these people and websites can present a huge opportunity to boost business.

Read More How to Pick (and Keep) the Right Influencers to Boost Your Outdoor Brand’s Business

Many modern business owners may wonder: Is email marketing effective?

Read More 5 Tips to Get the Most Out of Your Outdoor Brand’s E-Commerce Email Marketing