But strong holiday sales don’t have to end when the clock strikes midnight to close out Cyber Monday. In fact, each year, e-commerce sites traditionally see their web traffic peak between Nov. 15 and Dec. 15. To keep your Cyber Monday sales boost going throughout the entire holiday season and close out your 2018 heavily in the black, consider these six tips and tricks from TBA Senior Account Manager Peter Boggeman:
1.) Free shipping weekend: Launch a free shipping weekend — or offer free shipping through a certain date — as an added incentive for holiday shoppers to purchase your products online. For the consumer, this offer makes the online purchase price the same as at a brick-and-mortar location, without all the legwork. These deals also create a sense of urgency, as consumers must act quickly before the free-shipping offer expires.
2.) Limited-edition/limited-quantity items: These products, often produced as one-offs or in small numbers, employ scarcity to play on consumers’ perception that items produced in limited quantities are more precious (and therefore more valuable) than their everyday counterparts. And — as exhibited by the high prices paid among collectors for rare and short-supply items — they often are.
3.) Free expedited shipping with minimum order: To boost your average order value, offer free expedited shipping when customers’ orders meet or exceed a specified order amount. (Bonus tip: Make the specified minimum order amount for the deal roughly 20% to 25% percent higher than your typical average order, ensuring that you’ll appeal to the greatest number of consumers.) This offer can feel especially valuable to consumers in the crunch time before Christmas, as the struggle created by holiday-shopping procrastination is one that all too many of us are familiar with.