Marketing Blog for Outdoor Brands

Jul

07

2023

From Hiking to Hashtags: How to Successfully Promote Your Outdoor Brand on Social Media

For businesses of all types and sizes looking to effectively — and cost-efficiently — reach their target audiences in the digital age, social media has become a critical tool. However, despite being leveraged across nearly every industry and niche, social media marketing is not a “one size fits all” endeavor. And if you’re an outdoor brand marketing your wares on social media, a unique approach is required to maximize the impact of your efforts.

Jun

30

2023

5 Trends Impacting Outdoor Brand Marketing in 2023

Trends are all over for outdoor brand marketing right now. In many ways, they mimic marketing as a whole. But outdoors brands have more options than ever to promote their products and services, and many have proven successful, especially in this industry.

Jun

22

2023

6 Powerful Reasons to Harness Owned Media for Your Outdoor Brand

Back before the internet came around, businesses and marketers had a limited list of options when it came to delivering their messaging directly to consumers. Among the most powerful of these, the mailing list might have been the best for building business intelligence, as it allowed marketers to pin consumer data such as past purchases, product inquiries, customer preferences and similar customer attributes to each of the entries in their databases.

Jun

20

2023

5 Ways to Improve Your Social Media Strategy in 2023’s Crowded Landscape

I hope you’re sitting down for this — according to some estimates, as of 2023, 1.3 billion images are shared on Instagram each day. Further, the platform now boasts 2 billion active monthly users, and on average, adult Instagram users spend more than a half-hour a day there. And that’s just on Instagram.

Jun

16

2023

10 Tips for Building the Perfect Product Pages for Your Outdoor Brand

A vital tool in the final stretch of the e-commerce marketing funnel, the product pages on your outdoor brand’s website can often make or break the deal. It’s where many consumers, often nearing the final steps on their path to purchase, make their final purchase decisions when shopping online — and its effectiveness can mean the difference between them choosing your product or opting for a competitor’s.

Jun

08

2023

Kayaking on the World’s Largest Island

On many of my travels around the world, I’ve observed the world’s largest island numerous times from my aerial transporter. I could see the Greenland Ice Sheet that covers the bulk of this landmass. Along the coast, I noticed vast waterways that snake their way inland. From this aerial view, I could see a tiny strip of green and brown land that follows the coastline while the interior is blanketed in white.

Jun

01

2023

Utilizing Influencers In Your Marketing Plan

For centuries, traditional media has been the de facto source for getting the word out about newsworthy events. They are also instrumental in promoting businesses, products and services. Traditional media, or “old media,” can be defined as any form of mass communication before the emergence of digital media, or new media. This includes billboards, television, radio, magazines, newspapers and any other non-interactive media.

May

25

2023

Content Is King

In today’s crowded marketing world, quality content is more important than ever. With the demands of social media, website content and other marketing collateral, it can be a big challenge for brands to consistently connect with their audiences. The problem for most brands isn’t generally a lack of content, but the impact (or lack of impact) their content is making. This is a battle many brands face, but steps can be taken to solve this problem. The answer is simple, yet complex!

Kayak Hitchhiker

The fishing this year has been outstanding on Chickamauga Lake, which I am lucky enough to call my home lake. Literally hundreds of large and smallmouth bass have been hoisted upon my Jackson Kayaks Big Rig this year alone. I’ve been fishing from a kayak for roughly 18 years. I like the solitude and I like getting in to places traditional boats can’t. While fishing from a kayak you get to see things that guys in bass boats traveling at 65 mph never get to see. But this one particular Sunday, will go down as one of the most bizarre...

8 SEO Copywriting Tips To Improve Your Content And Rankings

We can all remember how hard it was writing that high school or college paper. Then, we were most concerned with grammar, punctuation and spelling. Today, regardless of whether you’re a copywriter, freelance writer, or blogger or just looking to create viable content for your company’s website, you still have to be able to abide by all of that ninth grade literature class criteria. But most importantly, you have to be able to write consistently so that your content will rank highly among search engines.