Category: Blog

It’s a question that countless modern business owners and marketing professionals have asked themselves on numerous (and often frustration-filled) occasions: How do I increase social media engagement for my brand? And of course, this particular topic can present an especially tough challenge for outdoor brands, whose followers tend to spend more time outside the four walls of the home — and off the screens where social media proliferates — in pursuit of their outdoor passion of choice, whether it be hunting, fishing, boating, camping or a range of other pursuits in the great outdoors.

Read More 11 Ways to Drive Increased Social Engagement for Your Outdoor Brand

While marketing professionals can offer your outdoor brand a million different ways to boost its online sales, with tools of the trade ranging from SEO and CRO to PPC, analytics, email marketing and more, the most powerful way to ramp up your e-commerce revenues might also be the simplest and most straightforward sounding — know your customers.

Read More 2 Powerful Tools for Getting to Know Your Customers — and Boosting Your Brand’s Online Sales

If you’re like the typical digital-age consumer, most of your major (and sometimes even minor) purchases start with a good amount of online research. Along the way, you’ll learn about all of your purchase options, discover the pros and cons of some of your favorite candidates — and, before a final purchase decision is made, your research will inevitably involve reading online reviews about your top contenders. And one sure red flag in this part of the process: finding that a product or service you’re considering has very few or even no online reviews.

Read More 6 Ways to Get Online Reviews That Boost Your Outdoor-Industry Business

In today’s digitally connected world, anyone with a social media account (or often even better, a blog) has a platform — and with it, the potential to reach and influence more people than ever before. But let’s face it: Some online personalities simply have a lot more sway than others, and it’s often even quantifiable in the form of their friends, followers, connections, etc. And to the savvy marketer looking to elevate a brand, working with these people and websites can present a huge opportunity to boost business.

Read More How to Pick (and Keep) the Right Influencers to Boost Your Outdoor Brand’s Business

Many modern business owners may wonder: Is email marketing effective?

Read More 5 Tips to Get the Most Out of Your Outdoor Brand’s E-Commerce Email Marketing

For outdoor brands doing business in the digital age, it has become nothing short of critical to make your business easy to find online — not only when potential customers are looking for your brand specifically, but also when they’re evaluating solution options for which your brand could be a fit. And tapping into SEO, also known as “search engine optimization,” is among the most effective ways to move your brand to the top of the digital heap when consumers are considering their purchase options.

Read More SEO 101 for Outdoor Brands

Back before the internet came around, businesses and marketers had a limited list of options when it came to delivering their messaging directly to consumers. Among the most powerful of these, the mailing list might have been the best for building business intelligence, as it allowed marketers to pin consumer data such as past purchases, product inquiries, customer preferences and similar customer attributes to each of the entries in the database.

Read More 5 Powerful Reasons to Harness Owned Media for Your Outdoor Brand

With 2020 (finally!) in our rearview mirror and 2021 in full swing, this new year — even more than most — feels like a real opportunity to refresh and renew, to take a fresh approach to the challenges facing us and pursue improvement moving forward.

Read More 7 Ways to Successfully Market Your Outdoor Brand in 2021

Even before the global pandemic began pushing more and more consumers’ shopping activities online, direct-to-consumer (DTC) sales were already gaining major traction among outdoor brands as an attractive way to increase their profits.

Read More 5 Tips for Increasing Your Outdoor Brand’s DTC Revenue in 2021

Marketing professionals all over the world know that there are few better ways to ramp up a brand’s bottom line than to generate customer loyalty. In fact, a particularly well-known statistic — one that’s uncoincidentally among the most often repeated stats in the marketing world — clearly exhibits brand loyalty’s budget-boosting power: Acquiring a new customer can cost five times as much (or more, depending on the industry) as retaining an existing one.

Read More 7 Tactics That Can Help Turn a Typical Outdoor Consumer Into a Passionate Brand Advocate