Category: Blog

In the 21st century marketplace, American shoppers are spending more and more time online — and consumers are making growing numbers of purchases without ever stepping foot into a physical store. In fact, online shopping has become so commonplace that, according to a 2018 NPR/Marist Poll survey, nearly 70% of Americans had made an online purchase by the time the survey was conducted, with 43% saying they are regular online shoppers and 25% reporting that they make online purchases at least once a month.

Read More 5 Steps to Successfully Implementing DTC Sales For Your Outdoor Brand

As the largest online retailer in the world, Amazon is a behemoth in the e-commerce industry. In 2020 alone, its annual net revenues topped $386 billion, an increase of over $100 billion from the preceding year. And by allowing brands to offer their goods on Amazon.com, the e-retail giant opens the door to an online marketplace that boasts one of the top 10 most visited websites in the world — racking up a whopping 4.4 billion monthly visits, typically by consumers who are looking to make a purchase.

Read More 6 Pros and Cons To Selling on Amazon for Your Outdoor Brand

If you haven’t started planning for the holiday season, it’s time to start! This year, hopefully most people will be enjoying quality downtime with their families. For brand marketing and communication professionals, the winter holidays are the busiest. This time of year is most important for a lot of companies, especially those in retail or Ecommerce. With COVID-19 still impacting in-store foot traffic, it’s important to have a plan that involves digital marketing and social strategy.

Read More How to Effectively and Efficiently Plan a Last Minute Ecommerce Holiday Campaign

It’s a simple fact of which all brands are aware: In the vast majority of cases, consumers have an array of options when making their purchase decisions. And in the digital age, with the internet giving consumers access to competing offerings from around the world with just a few clicks and swipes, the need to set your own brand apart from the online competition is compounded.

Read More To Increase Your Brand’s Revenues, Improve Your Customer’s Online Purchase Journey

Today’s technology gives us access to more data than ever before. And for marketers looking to make a difference for the brands they’re working to elevate, the insights this data can provide can be among the most powerful tools in the marketing arsenal — if it’s harnessed and employed in the right ways.

Read More Turning Data Into Weapons — The Importance of Analytics

Amid the lockdowns, activity restrictions and, let’s be honest, sometimes even outright boredom ushered in by the COVID-19 pandemic, many Americans found themselves pursuing a range of new interests and activities. And more often than not, these budding avocations involved getting away from others and finding fun without crowds, which led many consumers to discover the lure and amazing benefits of spending more time outside — and to become all-new outdoor devotees.

Read More Is Your Brand Connecting With the New Outdoor Consumer?

Recently, the long-awaited (or dreaded – depending on your opinion) Apple iOS 14.5 is finally being rolled out. As Apple users download the new update they have the opportunity to opt-out of cross-app tracking, what can you do as an agency or advertiser to maintain your campaigns and ensure the best success?

Read More Apple’s iOS 14.5 Is Here! Now What?

When it comes to email marketing software/services, brands have a lot of options to choose from. (This actually serves a testament to the power of email marketing — because email marketing works so well, a lot of brands use it … inspiring a lot of competition to provide the services needed to support it.)

Read More Which Email Platform Is Best for My Outdoor Brand?

It’s a question that countless modern business owners and marketing professionals have asked themselves on numerous (and often frustration-filled) occasions: How do I increase social media engagement for my brand? And of course, this particular topic can present an especially tough challenge for outdoor brands, whose followers tend to spend more time outside the four walls of the home — and off the screens where social media proliferates — in pursuit of their outdoor passion of choice, whether it be hunting, fishing, boating, camping or a range of other pursuits in the great outdoors.

Read More 11 Ways to Drive Increased Social Engagement for Your Outdoor Brand

While marketing professionals can offer your outdoor brand a million different ways to boost its online sales, with tools of the trade ranging from SEO and CRO to PPC, analytics, email marketing and more, the most powerful way to ramp up your e-commerce revenues might also be the simplest and most straightforward sounding — know your customers.

Read More 2 Powerful Tools for Getting to Know Your Customers — and Boosting Your Brand’s Online Sales