Category: Blog

Approximately five years ago, my dad bought a pine tree farm with the hopes of us performing some quality deer management that would leave us with more than a few “above average” whitetails for South Carolina. With only a few pine trees over seven feet tall, we ‘brushed in’ our ground blinds that first year with little hope. However, the thought of a big buck still gets you in that seat. As luck would have it, on opening day five years ago, my very first “sit” at the farm, a buck we had seen on camera showed up at 5:45...

Read More Whitetail Redemption

For large numbers of today’s outdoor brands, the current business landscape is becoming an increasingly formidable one. Not only must outdoors-focused companies overcome the typical and sometimes daunting challenges of doing business, but they must do so in the face of growing economic headwinds and ever-more fierce competition in the outdoor space. And as a result, it has become as crucial as ever that their marketing campaigns deliver consistent — and substantial — successes.

Read More 6 Ways to Elevate the Success of Your Outdoor Brand’s Next Marketing Campaign

In today’s increasingly accessible online marketplace, more and more outdoor brands are selling their products via direct-to-consumer (DTC) channels, enabling a powerful way to cut out the retail middleman and boost their own revenues. But of course, big opportunities typically bring big competition. And decision-makers at these companies should have no doubt — their competitors are ready and willing to take their customers. As a result, brands must make every effort to win their customers over and over again.

Read More Want to Boost Online Sales? Make Your E-commerce Site More User-Friendly With These 5 Tips

When e-commerce brands are have looked for ways to boost their business, email marketing has long been a leading choice. And the main reason behind email marketing’s popularity is no big mystery: It’s a go-to strategy because it’s extremely effective at moving the needle. In fact, when it comes to return on investment, email marketing’s average ROI figures — an astounding $36 for every $1 spent — are unmatched by any other form of marketing, whether traditional or digital.

Read More 4 Powerful Ways to Increase Email Marketing ROI for Your Outdoor E-Commerce Brand

Of all the social media platforms out there these days, TikTok is one of the fastest-growing. And while the platform is especially popular among younger consumers, it’s also gaining traction with nearly every other age group — and with most other demographics, too.

Read More How to Help Your Outdoor Brand Break Through on TikTok

As more and more of today’s outdoor consumers move their shopping, product research and purchasing activities to their smartphones and other mobile devices, it’s become increasingly clear — it is critical for today’s brands to provide positive experiences to those who visit their websites on smartphones and tablets. And to drive the point home, a long list of statistics reaffirm the importance of mobile devices in today’s marketplace.

Read More 7 Powerful Ways to Optimize Your Outdoor Brand’s Mobile Experience

No matter what specific segment your outdoor brand sells into — whether it’s outdoor apparel, hunting gear, fishing equipment, boating supplies or a range of other outdoor-lifestyle products — consumer knowledge is key. In fact, the better you know your target demographic and your customer base, the greater your chances of communicating with your consumers in meaningful way … and ultimately earning their business and boosting your bottom line.

Read More Effective Customer Research Tactics: Let Your Customer Lead the Way for Your Outdoor Brand

As most in the industry are well aware, the marketing world is a constantly evolving one. And with the steady introduction of new technologies and platforms in the digital age, the pace of this evolution has accelerated in recent years. Today’s marketers have more control than ever over the audiences they target, plus when and where they communicate with these consumers — all in addition to having more and more advertising platforms to choose from each year.

Read More 5 Marketing Trends Your Outdoor Brand Can Harness for Growth in 2022

For every successful business owner, the quest to find new and effective ways to increase sales and revenues is a never-ending one. And in a time when the outdoor segment is seeing a sizable influx of new-to-the-market consumers, today’s outdoor brands have a big opportunity to capitalize on the trend and create company growth.

Read More 6 Proven Ways to Increase Revenue for Your Outdoor Brand

In the 21st century marketplace, American shoppers are spending more and more time online — and consumers are making growing numbers of purchases without ever stepping foot into a physical store. In fact, online shopping has become so commonplace that, according to a 2018 NPR/Marist Poll survey, nearly 70% of Americans had made an online purchase by the time the survey was conducted, with 43% saying they are regular online shoppers and 25% reporting that they make online purchases at least once a month.

Read More 5 Steps to Successfully Implementing DTC Sales For Your Outdoor Brand