Category: Blog

Every Summer I pack up my gravel bike and hop on a plane to Portland, Oregon to spend one or two weeks with friends, riding and exploring by bike. Oregon offers some of the most diverse, lush and beautiful bike riding in the country. I could spend weeks there just riding every day.

Read More Looking for the BEST coastal gravel ride in Oregon

If you haven’t started planning for the holiday season, it’s time to start! During this year’s special season, hopefully most people will be enjoying quality downtime with their families. But for brand marketing and communication professionals, the winter holidays are the busiest. That’s because this time of year is critical to profitability for a lot of companies, especially those in retail or Ecommerce. And as the COVID-19 era winds down, it’s still having some impact on in-store foot traffic — making it important to have a plan that involves digital marketing and social strategy.

Read More How to Effectively and Efficiently Plan a Last Minute Ecommerce Holiday Campaign

Less than 20 years ago, a social media platform was born. And while it was never intended to be the marketing giant that it has become, Facebook revolutionized the marketability and presence of brands.

Read More How to Create an Effective Social Media Marketing Strategy for Outdoor Brands

It often seems that online marketing is accelerating at the speed of light. Just a decade ago, having a generic website with basic content was enough to drive business. Today, that is no longer the case. Outdoor brands are increasing their presence online, on their websites as well as on social platforms. 

Read More Creating a Content Strategy that Drives Revenue

Me and 6 other buddies headed down to the Quintana Roo region of the Yucatan Peninsula in Mexico on a shoestring budget. This area is known for its extreme biodiversity and we were able to catch 10 different species on the fly rod.

Read More Fly Fishing the Yucatan

Approximately five years ago, my dad bought a pine tree farm with the hopes of us performing some quality deer management that would leave us with more than a few “above average” whitetails for South Carolina. With only a few pine trees over seven feet tall, we ‘brushed in’ our ground blinds that first year with little hope. However, the thought of a big buck still gets you in that seat. As luck would have it, on opening day five years ago, my very first “sit” at the farm, a buck we had seen on camera showed up at 5:45...

Read More Whitetail Redemption

For large numbers of today’s outdoor brands, the current business landscape is becoming an increasingly formidable one. Not only must outdoors-focused companies overcome the typical and sometimes daunting challenges of doing business, but they must do so in the face of growing economic headwinds and ever-more fierce competition in the outdoor space. And as a result, it has become as crucial as ever that their marketing campaigns deliver consistent — and substantial — successes.

Read More 6 Ways to Elevate the Success of Your Outdoor Brand’s Next Marketing Campaign

In today’s increasingly accessible online marketplace, more and more outdoor brands are selling their products via direct-to-consumer (DTC) channels, enabling a powerful way to cut out the retail middleman and boost their own revenues. But of course, big opportunities typically bring big competition. And decision-makers at these companies should have no doubt — their competitors are ready and willing to take their customers. As a result, brands must make every effort to win their customers over and over again.

Read More Want to Boost Online Sales? Make Your E-commerce Site More User-Friendly With These 5 Tips

When e-commerce brands are have looked for ways to boost their business, email marketing has long been a leading choice. And the main reason behind email marketing’s popularity is no big mystery: It’s a go-to strategy because it’s extremely effective at moving the needle. In fact, when it comes to return on investment, email marketing’s average ROI figures — an astounding $36 for every $1 spent — are unmatched by any other form of marketing, whether traditional or digital.

Read More 4 Powerful Ways to Increase Email Marketing ROI for Your Outdoor E-Commerce Brand

Of all the social media platforms out there these days, TikTok is one of the fastest-growing. And while the platform is especially popular among younger consumers, it’s also gaining traction with nearly every other age group — and with most other demographics, too.

Read More How to Help Your Outdoor Brand Break Through on TikTok