Category: Blog

We’ve heard several repetitive phrases over the last few weeks; “Time of uncertainty,” “trying times,” “global pandemic.” These phrases roll off our tongues without hesitation due to the breadth of COVID-19. There is no precedence for this virus. No case study to reference. No prior experience that could have truly prepped any of us in our field to proactively respond to the situation in which we are currently living.

Read More How To Execute A Public Relations And Social Media Strategy In Response To Covid-19

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one source to bide some time with and catch the latest update, but television, cable, streaming services and radio all have seen large increases of media consumption over the last few weeks.

Read More Current Impact of COVID-19 on Consumer Media Consumption

The new decade is here, and what a ride it has been with the social media platforms. Just when you think you have unlocked the secret to success, they change the game. With that said, staying on top of the latest trends and platform offerings is critical moving into 2020. What does this mean for outdoor brands? A dedicated staff, research and an increased investment will be needed to continue to move the needle.

Read More Social Media — The Key Focus for Success in 2020

Over the past five years, U.S. holiday e-commerce sales have risen from $70 billion in 2014 to $123 billion in 2018.

Read More Holiday E-commerce Checklist for Outdoor Brands

In the outdoors industry, the consumer base is comprised of passion-filled individuals who love to hunt, fish, boat, hike, paddleboard and ride bikes, just to name a few. There are nearly 140 million Americans who participate in outdoor activities each year (BizJournals), and these individuals not only love what they do, they also love to talk about it. Organic social has long been a way for experts and outdoor activity lovers alike to share their endeavors, tout their success and talk to other like-minded outdoor enthusiasts. So, it only makes sense that paid social would be the perfect place for...

Read More How Facebook/Instagram Ads Have Helped Outdoor E-Commerce Clients

In today’s crowded marketing world, quality content is more important than ever. With the demands of social media, website content and other marketing collateral, it can be can be a big challenge for brands to consistently connect with their audiences. The problem for most brands isn't generally a lack of content, but the impact (or lack of impact) their content is making. This is a battle many brands face, but steps can be taken to solve this problem. The answer is simple, yet complex!

Read More Content Is King

Competition between like-minded brands is growing each day, and many outdoor brands need a little help differentiating their products and communicating their stories to key players. Public relations is one of the most cost-effective and powerful ways to brand your company, especially in the outdoor industry.

Read More Tactics and Strategies: 4 Must-See Tips to Generate a Successful Media Relations Campaign for Outdoor Brands

I hope you’re sitting down for this ­— as of 2016, Instagram estimated that users shared, on average, more than 95 million photos and videos every day. Now that you’re sitting, go ahead and grab those chair handles — that equates to 1,099 posts every SECOND. And that’s just on Instagram.

Read More 5 Ways to Improve Your Social Media Strategy in 2019’s Crowded Landscape

In today’s world, time is precious. It seems like most everything we do is fast-paced and scheduled, and the time we get to spend outdoors chasing our passions grows shorter and shorter. For outdoor enthusiasts, time spent in the field or on the water is priceless — and when they do get outside, they want to use products from the brands that share their core values.

Read More The Power of Brand Partnerships

For online retailers, Cyber Monday presents a huge opportunity to boost fourth-quarter (and annual) revenues. In fact, since its introduction in 2005 as the online answer to the brick-and-mortar-heavy Black Friday, Cyber Monday sales in the US have grown from roughly $484 million in the debut of the “shopping holiday” to a single-day online record of­ nearly $6.6 billion (with a B!) in 2017, according to statistics from Adobe Digital Insights.

Read More Beyond Cyber Monday: 6 Ways to Boost Online Sales Throughout the Holiday Season