Blog Archives - TBA Outdoors

Jun

01

2023

Utilizing Influencers In Your Marketing Plan

For centuries, traditional media has been the de facto source for getting the word out about newsworthy events. They are also instrumental in promoting businesses, products and services. Traditional media, or “old media,” can be defined as any form of mass communication before the emergence of digital media, or new media. This includes billboards, television, radio, magazines, newspapers and any other non-interactive media.

May

25

2023

Content Is King

In today’s crowded marketing world, quality content is more important than ever. With the demands of social media, website content and other marketing collateral, it can be a big challenge for brands to consistently connect with their audiences. The problem for most brands isn’t generally a lack of content, but the impact (or lack of impact) their content is making. This is a battle many brands face, but steps can be taken to solve this problem. The answer is simple, yet complex!

Kayak Hitchhiker

The fishing this year has been outstanding on Chickamauga Lake, which I am lucky enough to call my home lake. Literally hundreds of large and smallmouth bass have been hoisted upon my Jackson Kayaks Big Rig this year alone. I’ve been fishing from a kayak for roughly 18 years. I like the solitude and I like getting in to places traditional boats can’t. While fishing from a kayak you get to see things that guys in bass boats traveling at 65 mph never get to see. But this one particular Sunday, will go down as one of the most bizarre...

8 SEO Copywriting Tips To Improve Your Content And Rankings

We can all remember how hard it was writing that high school or college paper. Then, we were most concerned with grammar, punctuation and spelling. Today, regardless of whether you’re a copywriter, freelance writer, or blogger or just looking to create viable content for your company’s website, you still have to be able to abide by all of that ninth grade literature class criteria. But most importantly, you have to be able to write consistently so that your content will rank highly among search engines.

May

04

2023

Outdoor Adventures for Life: Building Strong Brand Loyalty

In the outdoor industry, brand loyalty can make or break a company's success. According to HubSpot, 93% of consumers say that they’re willing to make repeat purchases with a brand when they are loyal to that brand. With so many options for consumers to choose from, it's crucial for outdoor lifestyle brands to not only attract customers but also keep them coming back for more.

Apr

27

2023

7 Ways to Successfully Market Your Outdoor Brand in 2023

With modern marketing platforms and best practices constantly evolving, ambitious owners and marketers at outdoor brands recognize that opportunities to refresh and renew their tactics are continually arising. And by seizing the opportunity to take a fresh approach to any lingering challenges, they can bring about substantial improvements moving forward.

Apr

20

2023

Paddling In An Ice Age Landscape

From Greenland to Antarctica, I've paddled all over the world. I’ve sliced through the dark glacial waters littered with icebergs, kayaked across where the Royal Air Force sank the German battleship Tirpitz that had sought refuge in a remote Norwegian fjord and have rafted numerous whitewater rivers across North America. And yet, the allure of my next paddling adventure is always just a thought away.

Apr

13

2023

The Role Of Public Relations In Helping Editors Achieve Their Objectives

As a fully integrated marketing firm, we provide a vast array of services for our clients. In the realm of public relations, it’s important to build long-term relationships with writers, editors, reporters, publications and media outlets in general. As we look for opportunities to highlight a client’s product or service, it’s important to understand the outlet and its audience before pitching. We figured what better way to do this than to reach out to a few writers and editors and get their feedback on how they perceive the relationship between public relations and editorial opportunities.

Apr

06

2023

The Power of User-Generated Content: How Outdoor Brands Can Thrive Through Authentic Customer Engagement

In today's digital age, user-generated content (UGC) has become a powerful tool for brands to connect with their audience and build a strong brand identity. UGC refers to any form of content created by users, such as reviews, photos, videos, and social media posts.

Mar

29

2023

The Forgotten Crankbait

The doldrums of the fall transition are finally over. The shad are schooling up and taking refuge in what’s left of the quickly dying milfoil and hydrilla. And where the shad go, the bass will surely follow. It’s time for them to start feeding up for the coming winter. It’s also one of the best times for you to break your personal best (PB). Unfortunately, it can also be when the bass can be very finicky. We’ve all had days when the bass are busting on shad schools everywhere, so you would think the topwater bite is on, but you...