Marketing Blog for Outdoor Brands

May

12

2025

The Importance of PR in Building Credibility for Outdoor Brands

With the outdoor industry being so competitive, credibility is one of the most valuable assets a brand can earn. Whether you’re launching new gear, expanding your reach, or trying to connect with purpose-driven consumers, your success often relies on how your brand is perceived. For outdoor brands, public relations is not just about getting headlines, it’s about building trust, loyalty, and awareness in the crowded market. How Public Relations Builds Credibility Endorsements Gain Trust More recently, consumers are increasingly skeptical of seeing only paid promotions and polished ads. Yes, they work when it comes to advertising, but what do consumers...

May

07

2025

The Role of Brand Strategy in Building Loyalty for Outdoor Gear

Having a well-thought-out brand strategy is important for any business. But in the competitive outdoor gear industry, it means even more. Here, having a strong brand strategy for outdoor gear is especially critical to helping companies stand out, build meaningful relationships and turn first-time buyers into lifelong advocates. “For outdoor gear makers, a strong brand strategy is the difference between making sales and building a loyal community,” says Cary Murphy, Chief Strategy Officer for TBA Outdoors. “Outdoor consumers aren’t just looking for products — they’re looking for brands that speak to their lifestyle, values and commitment to the outdoors. The...

Apr

17

2025

Tapping Into the Big City Outdoors: Urban Outdoor Marketing Strategies To Reach City-Based Adventurers

Outdoor brands are not new to urban markets. In fact, without urbanites, the industry wouldn’t exist as we know it. Drive I-87 North from NYC, I-80 East from San Francisco or I-70 West from Denver on a Friday evening and you’ll see outdoor enthusiasts ready to play. Still, many brands’ marketing strategies fall short for citified adventurers, leaving untapped opportunities up for grabs. Experts like the Outdoor Industry Association have reported that urban-dwelling participation is on the rise — is your brand effectively reaching this growing market? Let’s look at shifting trends in this industry and the channels and tactics outdoor...

Apr

03

2025

How Outdoor Brands Can Grow Their Presence Through Experiential Marketing

Most U.S. consumers see and hear hundreds or even thousands of marketing messages each day. In the vast majority of cases, these messages are promptly tuned out and forgotten. But when brands can find a way to engage their audiences on a deeper level — such as by creating interactive, immersive brand-related experiences — the message is much harder to ignore or forget. By leveraging experiential marketing, outdoor brands can connect with their audiences, set themselves apart from competitors and grow. Why Outdoor Brands Have an Edge in Experiential Marketing Outdoor brands enjoy unique advantages in experiential marketing, largely thanks...

Mar

21

2025

Embracing Sustainability: How Outdoor Brands Can Effectively Market Their Eco-Friendly Initiatives

According to research, nearly 9 in 10 consumers consider sustainability when making an outdoor-oriented purchase — and they expect the brands they support to do more than just talk about being eco-friendly. Brands that fail to meet these expectations risk losing trust from this important audience that wants to see real action, measurable impact and honest storytelling. While these consumer demands can be challenging, they can also present opportunities for active lifestyle brands to shine. Outdoor brands that effectively and authentically market their sustainability efforts build credibility, grow brand loyalty and set themselves apart from the competition. Sustainability: A Smart...

Mar

07

2025

The Art of Packaging Design: Tips for Outdoor Brands Making Bold First Impressions

A person forms an opinion of an outdoor brand within seconds of seeing its product packaging, so it’s essential to follow best practice design tips. When you spot your flagship product on a store shelf, you’ll know the effort was worth the end result — but arriving at an impeccable design is a marathon, not a sprint. Outdoor brands creating new or refreshed packaging can make their product stand out using bold, on-brand designs, concise messaging and sustainable materials. Creating a package that accurately portrays your brand without compromising functionality or cost makes the art of creative package design for outdoor...

Feb

28

2025

The Role of User-Generated Content in Outdoor Brand Marketing

There are few places where authenticity is as critical as it is in the outdoor industry. After all, nobody wants a backpacking guide who’s never pitched a tent, a climbing instructor who’s afraid of heights or a fishing rod endorsed by someone who’s never set a hook. Outdoor enthusiasts rely on genuine experiences, trustworthy advice and reliable gear to make their adventures safe and memorable. By leveraging user-generated content (UGC) in their marketing efforts, outdoor brands can boost authenticity, trust, consumer connections, and their businesses. Why Outdoor Brands Should Use UGC User-generated content refers to photos, videos, reviews and other...

Feb

20

2025

How To Stay Relevant Year-Round When Your Products Aren’t: Seasonal Outdoor Marketing Strategies

Using actionable marketing strategies to manage the peaks and valleys of a seasonal outdoor brand’s business can turn challenging times into growth opportunities. Sales for outdoor gear might not be crushing it during the off-season, but brands shouldn’t stall their marketing efforts or wait for business to rebound before diving in. Launching marketing campaigns year-round keeps your brand at the forefront of the industry and helps build anticipation of upcoming products and launches to drive sales. Preparing for Off-Season Marketing You shouldn’t wait until peak sales are over to start your off-season marketing prep. Outdoor brands can ready themselves for...

Feb

13

2025

Navigating the Rise of E-Commerce: How Outdoor Brands Can Optimize for Mobile Shopping

For any business selling to consumers online — and for outdoors-focused e-commerce brands in particular — mobile shoppers present an investment opportunity that’s not only worthwhile, but can simply no longer be overlooked. Statistics show that U.S. mobile e-commerce sales have (substantially) more than doubled over the past five years and are on track to do it again over the next five. The numbers make it clear that to maximize e-commerce revenues, it’s essential for outdoor brands to optimize their websites for mobile shopping. In this post, we’ll share the keys to doing it right. The Opportunity in Mobile Commerce...

Feb

11

2025

The Key to Long-Term Success: How Outdoor Brands Can Build Customer Loyalty With Email Marketing

Gone are the days of blasting customers with sales emails. Now, email marketing for outdoor brands must ignite lasting, meaningful connections for success. Companies can’t be afraid to blaze ahead with targeted campaigns that showcase gear guides and product videos, delivering content to subscribers’ inboxes that’s worth paying attention to. When your email marketing strategy hits these marks, you’ll build a community that leads to long-term success. Too many companies use email only to highlight new products and deals and let their email marketing strategies fall short the rest of the year. Outdoor brands should use email marketing to foster...