Category: Blog

In today’s digitally connected world, anyone with a social media account (or often even better, a blog) has a platform — and with it, the potential to reach and influence more people than ever before. But let’s face it: Some online personalities simply have a lot more sway than others, and it’s often even quantifiable in the form of their friends, followers, connections, etc. And to the savvy marketer looking to elevate a brand, working with these people and websites can present a huge opportunity to boost business.

Read More How to Pick (and Keep) the Right Influencers to Boost Your Outdoor Brand’s Business

Many modern business owners may wonder: Is email marketing effective?

Read More 5 Tips to Get the Most Out of Your Outdoor Brand’s E-Commerce Email Marketing

For outdoor brands doing business in the digital age, it has become nothing short of critical to make your business easy to find online — not only when potential customers are looking for your brand specifically, but also when they’re evaluating solution options for which your brand could be a fit. And tapping into SEO, also known as “search engine optimization,” is among the most effective ways to move your brand to the top of the digital heap when consumers are considering their purchase options.

Read More SEO 101 for Outdoor Brands

Back before the internet came around, businesses and marketers had a limited list of options when it came to delivering their messaging directly to consumers. Among the most powerful of these, the mailing list might have been the best for building business intelligence, as it allowed marketers to pin consumer data such as past purchases, product inquiries, customer preferences and similar customer attributes to each of the entries in the database.

Read More 5 Powerful Reasons to Harness Owned Media for Your Outdoor Brand

With 2020 (finally!) in our rearview mirror and 2021 in full swing, this new year — even more than most — feels like a real opportunity to refresh and renew, to take a fresh approach to the challenges facing us and pursue improvement moving forward.

Read More 7 Ways to Successfully Market Your Outdoor Brand in 2021

Even before the global pandemic began pushing more and more consumers’ shopping activities online, direct-to-consumer (DTC) sales were already gaining major traction among outdoor brands as an attractive way to increase their profits.

Read More 5 Tips for Increasing Your Outdoor Brand’s DTC Revenue in 2021

Marketing professionals all over the world know that there are few better ways to ramp up a brand’s bottom line than to generate customer loyalty. In fact, a particularly well-known statistic — one that’s uncoincidentally among the most often repeated stats in the marketing world — clearly exhibits brand loyalty’s budget-boosting power: Acquiring a new customer can cost five times as much (or more, depending on the industry) as retaining an existing one.

Read More 7 Tactics That Can Help Turn a Typical Outdoor Consumer Into a Passionate Brand Advocate

In the challenging business climate created by the global coronavirus pandemic, even what has long been considered the single biggest retail-sales opportunity of the year — the holiday shopping season — can no longer be counted on as a surefire windfall for brands, including those in the outdoor industry. With the U.S. economy struggling through the most pronounced global economic downturn since the Great Depression, and with the number of unemployed Americans swelling in 2020 as a result of the often-business-hindering steps taken to slow the virus’s spread, uncertainty is an unfortunate fact of life in the near future for...

Read More 6 Ways Outdoor Brands Can Boost Their Holiday Sales During the Pandemic

COVID-19 has impacted how we conduct business similarly to how a hurricane brewing in the Eastern Pacific affects our beloved coastal towns. We heard the news reports. We knew a storm was brewing. We knew there was a chance it would come this way, but what course would it take? It was confirmed. The storm was coming straight for us, and our only option was to prepare.

Read More Hosting a Press Conference Amidst a Global Pandemic

Whether they specialize in producing the ultimate in rain gear, making the best tree stands on the market or creating portable grills that are sure to heat up the next family gathering or tailgating session, when it comes to social media efforts, every outdoor brand wants to cut through the noise and catch followers’ attention — or even better, find ways to broaden their base and reach new consumers. And in the digital age, few tools have proven to be more effective at reaching customers — including new prospects and loyal fans alike — than video content.

Read More Livestream Tips and Tricks: 5 Powerful Pointers for Livestreaming With Remote Guests