Category: Blog

In the outdoors industry, the consumer base is comprised of passion-filled individuals who love to hunt, fish, boat, hike, paddleboard and ride bikes, just to name a few. There are nearly 140 million Americans who participate in outdoor activities each year (BizJournals), and these individuals not only love what they do, they also love to talk about it. Organic social has long been a way for experts and outdoor activity lovers alike to share their endeavors, tout their success and talk to other like-minded outdoor enthusiasts. So, it only makes sense that paid social would be the perfect place for...

Read More How Facebook/Instagram Ads Have Helped Outdoor E-Commerce Clients

In today’s crowded marketing world, quality content is more important than ever. With the demands of social media, website content and other marketing collateral, it can be can be a big challenge for brands to consistently connect with their audiences. The problem for most brands isn't generally a lack of content, but the impact (or lack of impact) their content is making. This is a battle many brands face, but steps can be taken to solve this problem. The answer is simple, yet complex!

Read More Content Is King

Competition between like-minded brands is growing each day, and many outdoor brands need a little help differentiating their products and communicating their stories to key players. Public relations is one of the most cost-effective and powerful ways to brand your company, especially in the outdoor industry.

Read More Tactics and Strategies: 4 Must-See Tips to Generate a Successful Media Relations Campaign for Outdoor Brands

I hope you’re sitting down for this ­— as of 2016, Instagram estimated that users shared, on average, more than 95 million photos and videos every day. Now that you’re sitting, go ahead and grab those chair handles — that equates to 1,099 posts every SECOND. And that’s just on Instagram.

Read More 5 Ways to Improve Your Social Media Strategy in 2019’s Crowded Landscape

In today’s world, time is precious. It seems like most everything we do is fast-paced and scheduled, and the time we get to spend outdoors chasing our passions grows shorter and shorter. For outdoor enthusiasts, time spent in the field or on the water is priceless — and when they do get outside, they want to use products from the brands that share their core values.

Read More The Power of Brand Partnerships

For online retailers, Cyber Monday presents a huge opportunity to boost fourth-quarter (and annual) revenues. In fact, since its introduction in 2005 as the online answer to the brick-and-mortar-heavy Black Friday, Cyber Monday sales in the US have grown from roughly $484 million in the debut of the “shopping holiday” to a single-day online record of­ nearly $6.6 billion (with a B!) in 2017, according to statistics from Adobe Digital Insights.

Read More Beyond Cyber Monday: 6 Ways to Boost Online Sales Throughout the Holiday Season

There’s no doubt that members of the outdoor community are passionate about their pursuits and loyal to the products they love — not to mention vocal about the products they don’t. They are an engaged audience who actively seek out helpful, entertaining content about the things they love. And YouTube personalities are only too happy to provide it.

Read More 8 Ways for Outdoor Brands to Leverage YouTube Celebrities

As savvy marketers already know, owned media — the likes of company blogs, websites and social media platforms — has become a key piece to today’s marketing puzzle. And for outdoor brands in particular, creating a strong owned-media plan is both a vital part of a successful marketing strategy and a real opportunity to connect with (and even spur loyalty among) outdoor enthusiasts in a cost-effective way. Here, we’ll explore this critical marketing tool, along with a few ways outdoor brands can reap its rewards.

Read More The Importance of Owned Media — and How Outdoor Brands Can Leverage It

Want to make a social media marketer cringe? Tell them, “We want you to make a viral video,” and watch them squirm. In a world where brands are at war over the short attention spans of potential online consumers, it’s rare to stand out in the endless abyss of internet content and achieve that coveted viral status. Not sure what makes a piece of content “viral?” Here — I Googled it for you: Vi·ral (adj.) - relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one internet user to another. On...

Read More Chasing ‘Virality’: 5 Tips to Help Your Next Video Go Viral on Social Media