Category: Blog

When e-commerce brands are have looked for ways to boost their business, email marketing has long been a leading choice. And the main reason behind email marketing’s popularity is no big mystery: It’s a go-to strategy because it’s extremely effective at moving the needle. In fact, when it comes to return on investment, email marketing’s average ROI figures — an astounding $36 for every $1 spent — are unmatched by any other form of marketing, whether traditional or digital.

Read More 4 Powerful Ways to Increase Email Marketing ROI for Your Outdoor E-Commerce Brand

Of all the social media platforms out there these days, TikTok is one of the fastest-growing. And while the platform is especially popular among younger consumers, it’s also gaining traction with nearly every other age group — and with most other demographics, too.

Read More How to Help Your Outdoor Brand Break Through on TikTok

As more and more of today’s outdoor consumers move their shopping, product research and purchasing activities to their smartphones and other mobile devices, it’s become increasingly clear — it is critical for today’s brands to provide positive experiences to those who visit their websites on smartphones and tablets. And to drive the point home, a long list of statistics reaffirm the importance of mobile devices in today’s marketplace.

Read More 7 Powerful Ways to Optimize Your Outdoor Brand’s Mobile Experience

No matter what specific segment your outdoor brand sells into — whether it’s outdoor apparel, hunting gear, fishing equipment, boating supplies or a range of other outdoor-lifestyle products — consumer knowledge is key. In fact, the better you know your target demographic and your customer base, the greater your chances of communicating with your consumers in meaningful way … and ultimately earning their business and boosting your bottom line.

Read More Effective Customer Research Tactics: Let Your Customer Lead the Way for Your Outdoor Brand

As most in the industry are well aware, the marketing world is a constantly evolving one. And with the steady introduction of new technologies and platforms in the digital age, the pace of this evolution has accelerated in recent years. Today’s marketers have more control than ever over the audiences they target, plus when and where they communicate with these consumers — all in addition to having more and more advertising platforms to choose from each year.

Read More 5 Marketing Trends Your Outdoor Brand Can Harness for Growth in 2022

For every successful business owner, the quest to find new and effective ways to increase sales and revenues is a never-ending one. And in a time when the outdoor segment is seeing a sizable influx of new-to-the-market consumers, today’s outdoor brands have a big opportunity to capitalize on the trend and create company growth.

Read More 6 Proven Ways to Increase Revenue for Your Outdoor Brand

In the 21st century marketplace, American shoppers are spending more and more time online — and consumers are making growing numbers of purchases without ever stepping foot into a physical store. In fact, online shopping has become so commonplace that, according to a 2018 NPR/Marist Poll survey, nearly 70% of Americans had made an online purchase by the time the survey was conducted, with 43% saying they are regular online shoppers and 25% reporting that they make online purchases at least once a month.

Read More 5 Steps to Successfully Implementing DTC Sales For Your Outdoor Brand

As the largest online retailer in the world, Amazon is a behemoth in the e-commerce industry. In 2020 alone, its annual net revenues topped $386 billion, an increase of over $100 billion from the preceding year. And by allowing brands to offer their goods on Amazon.com, the e-retail giant opens the door to an online marketplace that boasts one of the top 10 most visited websites in the world — racking up a whopping 4.4 billion monthly visits, typically by consumers who are looking to make a purchase.

Read More 6 Pros and Cons To Selling on Amazon for Your Outdoor Brand

If you haven’t started planning for the holiday season, it’s time to start! This year, hopefully most people will be enjoying quality downtime with their families. For brand marketing and communication professionals, the winter holidays are the busiest. This time of year is most important for a lot of companies, especially those in retail or Ecommerce. With COVID-19 still impacting in-store foot traffic, it’s important to have a plan that involves digital marketing and social strategy.

Read More How to Effectively and Efficiently Plan a Last Minute Ecommerce Holiday Campaign

It’s a simple fact of which all brands are aware: In the vast majority of cases, consumers have an array of options when making their purchase decisions. And in the digital age, with the internet giving consumers access to competing offerings from around the world with just a few clicks and swipes, the need to set your own brand apart from the online competition is compounded.

Read More To Increase Your Brand’s Revenues, Improve Your Customer’s Online Purchase Journey