Blog Archives - TBA Outdoors

Aug

2020

7 Signs It’s Time for Your Outdoors-Oriented Business to Consider a Rebrand

It’s a common experience for an established brand — the business has evolved over time, and the original name, logo, website or other identifying assets just aren’t quite as strong a fit as they once were. Or, while they may still reflect the company’s personality and mission, they’ve become dated need a more modern feel. Or maybe the branding just doesn’t (and possibly never really did) accurately reflect the business’s true purpose, adequately represent its corporate identity or clearly convey the unique offerings that set it apart from its competitors. In each of these cases, a rebrand may well be...

Jun

2020

The Changing Retail Landscape: Seeing Opportunities in the Midst of a Challenge

In the business world, we’ve all felt the challenges presented by the coronavirus pandemic over the last few months. Outdoor brands have been forced to navigate a long list of changes presented by “the new normal,” ranging from a switch to working remotely (for those among us fortunate enough to still have work, that is) to widespread brick-and-mortar store closures, many of them even permanent.

May

2020

Creating the Perfect Path to Purchase

Here at TBA Outdoors, we are driven by one thing: data. In the end, it all boils down to results and measuring the critical KPIs. For most of our clients, that translates to hitting their revenue and profitability goals.

Apr

2020

How To Execute A Public Relations And Social Media Strategy In Response To Covid-19

We’ve heard several repetitive phrases over the last few weeks; “Time of uncertainty,” “trying times,” “global pandemic.” These phrases roll off our tongues without hesitation due to the breadth of COVID-19. There is no precedence for this virus. No case study to reference. No prior experience that could have truly prepped any of us in our field to proactively respond to the situation in which we are currently living.

Apr

2020

Current Impact of COVID-19 on Consumer Media Consumption

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one source to bide some time with and catch the latest update, but television, cable, streaming services and radio all have seen large increases of media consumption over the last few weeks.

Jan

2020

Social Media — The Key Focus for Success in 2020

The new decade is here, and what a ride it has been with the social media platforms. Just when you think you have unlocked the secret to success, they change the game. With that said, staying on top of the latest trends and platform offerings is critical moving into 2020. What does this mean for outdoor brands? A dedicated staff, research and an increased investment will be needed to continue to move the needle.

Nov

2019

Holiday E-commerce Checklist for Outdoor Brands

Over the past five years, U.S. holiday e-commerce sales have risen from $70 billion in 2014 to $123 billion in 2018.

Jul

2019

How Facebook/Instagram Ads Have Helped Outdoor E-Commerce Clients

In the outdoors industry, the consumer base is comprised of passion-filled individuals who love to hunt, fish, boat, hike, paddleboard and ride bikes, just to name a few. There are nearly 140 million Americans who participate in outdoor activities each year (BizJournals), and these individuals not only love what they do, they also love to talk about it. Organic social has long been a way for experts and outdoor activity lovers alike to share their endeavors, tout their success and talk to other like-minded outdoor enthusiasts. So, it only makes sense that paid social would be the perfect place for...

Jul

2019

Content Is King

In today’s crowded marketing world, quality content is more important than ever. With the demands of social media, website content and other marketing collateral, it can be can be a big challenge for brands to consistently connect with their audiences. The problem for most brands isn't generally a lack of content, but the impact (or lack of impact) their content is making. This is a battle many brands face, but steps can be taken to solve this problem. The answer is simple, yet complex!

Tactics and Strategies: 4 Must-See Tips to Generate a Successful Media Relations Campaign for Outdoor Brands

Competition between like-minded brands is growing each day, and many outdoor brands need a little help differentiating their products and communicating their stories to key players. Public relations is one of the most cost-effective and powerful ways to brand your company, especially in the outdoor industry.