TBA Outdoors recently launched a marketing campaign to introduce The Raven, a new electric Bradley Smoker, to U.S. and Canadian audiences. TBA Outdoors won the business in 2023 and is Bradley’s AOR.
The work aims to drive sales by positioning The Raven as the leading choice in electric food smokers. The sleek, stylish cube is packed with premium features including an advanced Heat & Smoke PID control, Bluetooth connectivity, a durable powder-coated exterior, and seamless integration with the Bradley iSmoke™ app.
“We crafted a comprehensive launch strategy that began with a lifestyle-focused photoshoot to capture The Raven in action,” said Scott Brandon, CEO at TBA Outdoors. “This content set the stage for all outreach and helped establish the product’s premium image.”
Elements of the campaign include eye-catching visuals and engaging product content that will run in emails, two-minute How-to videos, Meta conversion ads, PPC ads, PR, influencer marketing and web sites for desktops and mobile devices.
The TBA Outdoors PR team targeted audiences including retail, culinary, tech, and hunting and fishing enthusiasts by reaching out to major media publications, including Food & Wine, Delish, Outdoor Life, and Forbes—The Raven will appear on the publication’s annual holiday gift guide.
The Raven went live on Bradley’s website on September 4.