Strategic Marketing & Planning Archives

May

2024

Learn What Makes Your Target Audience Tick — and Drives Their Buying Decisions — With Customer Behavior Analysis

Here at TBA Outdoors, we’ve long preached the importance of getting to know your customers well. In fact, we consider it to be something of a golden rule of marketing. After all, when it comes to establishing true and meaningful connections with the consumers who drive your brand’s success — the more you know about them and what makes them tick, the better.

Feb

2024

5 Reasons Conservation Should Be in the Conversation for Outdoor Brands

Whether in the business of selling fishing gear, hunting essentials, hiking apparel or any other outdoor-focused offerings, all outdoor brands have an inherent connection to the natural world. And of course, the same can be said about the primary prospects for most outdoor brands: outdoors enthusiasts.

Dec

2023

6 Ways AI Can Add Efficiency and Effectiveness to Your Outdoor Brand’s Marketing Efforts

In today’s technologically advanced business world, artificial intelligence (AI) is changing the game nearly everywhere you look. Within a broad range of industries and across an array of applications, this leading-edge tech tool is making companies’ processes more efficient and making workers’ efforts more effective — and the outdoor industry is certainly no exception.

Nov

2023

7 Tips to Drive More Customer Loyalty for Your Outdoor Brand

Brands and marketers tend to put an outsized amount of focus on acquiring new customers — and understandably so, as that’s how businesses grow. But often, the focus on attracting new audiences can overshadow another important key to long-term business success: keeping the customers you already have coming back.

Oct

2023

The 7 Most Important Marketing Strategies an Outdoor Brand Can Execute

For brands doing business in the outdoor space, the opportunities to excel in today’s market abound. In fact, according to the 2023 Outdoor Participation Trends Report from the Outdoor Industry Association: An estimated 168.1 million Americans — or 55% of the U.S. population age 6 and older — participated in outdoor recreational activities in 2022. This marks an all-time record number of participants, as well as a 2.3% increase over the preceding year. Participant numbers grew in 80% of outdoor activity categories in 2022, including in categories large (such as fishing and camping) and small (such as skateboarding and sport...

Sep

2023

7 Ways to Boost Your Brand’s Existing-Customer Revenues

Common sense tells us that selling to an existing customer (customer retention) should be both easier and less expensive than finding and converting new customers (customer acquisition) — especially if the existing customer has been well-served. After all, the logic tells us, starting from scratch to gain a new customer will require more effort, more resources and more time than simply keeping a customer you already have.

Jun

2023

5 Trends Impacting Outdoor Brand Marketing in 2023

Trends are all over for outdoor brand marketing right now. In many ways, they mimic marketing as a whole. But outdoors brands have more options than ever to promote their products and services, and many have proven successful, especially in this industry.

Apr

2023

7 Ways to Successfully Market Your Outdoor Brand in 2023

With modern marketing platforms and best practices constantly evolving, ambitious owners and marketers at outdoor brands recognize that opportunities to refresh and renew their tactics are continually arising. And by seizing the opportunity to take a fresh approach to any lingering challenges, they can bring about substantial improvements moving forward.

Jul

2022

6 Ways to Elevate the Success of Your Outdoor Brand’s Next Marketing Campaign

For large numbers of today’s outdoor brands, the current business landscape is becoming an increasingly formidable one. Not only must outdoors-focused companies overcome the typical and sometimes daunting challenges of doing business, but they must do so in the face of growing economic headwinds and ever-more fierce competition in the outdoor space. And as a result, it has become as crucial as ever that their marketing campaigns deliver consistent — and substantial — successes.