Strategic Marketing & Planning Archives

Nov

2023

7 Tips to Drive More Customer Loyalty for Your Outdoor Brand

Brands and marketers tend to put an outsized amount of focus on acquiring new customers — and understandably so, as that’s how businesses grow. But often, the focus on attracting new audiences can overshadow another important key to long-term business success: keeping the customers you already have coming back.

Oct

2023

The 7 Most Important Marketing Strategies an Outdoor Brand Can Execute

For brands doing business in the outdoor space, the opportunities to excel in today’s market abound. In fact, according to the 2023 Outdoor Participation Trends Report from the Outdoor Industry Association: An estimated 168.1 million Americans — or 55% of the U.S. population age 6 and older — participated in outdoor recreational activities in 2022. This marks an all-time record number of participants, as well as a 2.3% increase over the preceding year. Participant numbers grew in 80% of outdoor activity categories in 2022, including in categories large (such as fishing and camping) and small (such as skateboarding and sport...

Oct

2023

“Behind The Brand” Podcast Takes A Candid Look At Brand Strategy with TBA Outdoors’ Cary Murphy

Outdoor industry marketing agency TBA Outdoors is expanding its influence with the organization’s podcast aimed at helping outdoor brands grow and connect with their customers. Hosted by TBA Outdoors President, Todd Fuller, the Behind The Brand series features monthly guests including outdoor industry marketing professionals, brand leaders and influencers who discuss a myriad of topics that relate to brand-building in the outdoor world specifically.

Sep

2023

7 Ways to Boost Your Brand’s Existing-Customer Revenues

Common sense tells us that selling to an existing customer (customer retention) should be both easier and less expensive than finding and converting new customers (customer acquisition) — especially if the existing customer has been well-served. After all, the logic tells us, starting from scratch to gain a new customer will require more effort, more resources and more time than simply keeping a customer you already have.

Jun

2023

5 Trends Impacting Outdoor Brand Marketing in 2023

Trends are all over for outdoor brand marketing right now. In many ways, they mimic marketing as a whole. But outdoors brands have more options than ever to promote their products and services, and many have proven successful, especially in this industry.

Apr

2023

7 Ways to Successfully Market Your Outdoor Brand in 2023

With modern marketing platforms and best practices constantly evolving, ambitious owners and marketers at outdoor brands recognize that opportunities to refresh and renew their tactics are continually arising. And by seizing the opportunity to take a fresh approach to any lingering challenges, they can bring about substantial improvements moving forward.

Feb

2023

“Behind The Brand” Podcast Turns The Page On Print Journalism With Bonnier Corporation’s Scott Salyers

Outdoor industry marketing agency TBA Outdoors is expanding its influence with the organization’s podcast aimed at helping outdoor brands grow and connect with their customers. Hosted by TBA Outdoors President, Todd Fuller, the Behind The Brand series features monthly guests including outdoor brands business owners discussing a myriad of topics that relate to brand-building in the outdoor world specifically.

Jul

2022

6 Ways to Elevate the Success of Your Outdoor Brand’s Next Marketing Campaign

For large numbers of today’s outdoor brands, the current business landscape is becoming an increasingly formidable one. Not only must outdoors-focused companies overcome the typical and sometimes daunting challenges of doing business, but they must do so in the face of growing economic headwinds and ever-more fierce competition in the outdoor space. And as a result, it has become as crucial as ever that their marketing campaigns deliver consistent — and substantial — successes.

Aug

2020

7 Signs It’s Time for Your Outdoors-Oriented Business to Consider a Rebrand

It’s a common experience for an established brand — the business has evolved over time, and the original name, logo, website or other identifying assets just aren’t quite as strong a fit as they once were. Or, while they may still reflect the company’s personality and mission, they’ve become dated need a more modern feel. Or maybe the branding just doesn’t (and possibly never really did) accurately reflect the business’s true purpose, adequately represent its corporate identity or clearly convey the unique offerings that set it apart from its competitors. In each of these cases, a rebrand may well be...

Feb

2019

The Power of Brand Partnerships

In today’s world, time is precious. It seems like most everything we do is fast-paced and scheduled, and the time we get to spend outdoors chasing our passions grows shorter and shorter. For outdoor enthusiasts, time spent in the field or on the water is priceless — and when they do get outside, they want to use products from the brands that share their core values.