Media Planning & Buying Archives

Jun

23

2025

The Importance of Paid Media in Amplifying Your Outdoor Brand’s Reach

Paid Media Isn’t Optional Anymore In today’s outdoor market, quality gear and great storytelling aren’t enough. If your brand isn’t showing up when and where your audience is ready to engage, you’re not just invisible—you’re irrelevant. At TBA Outdoors, paid media is viewed as the fuel that drives visibility, performance, and scale. Whether we’re launching a new line of technical apparel, growing an adventure travel brand, or promoting premium gear, paid media is an important tool for outdoor brands because it amplifies organic reach, accelerates engagement, and turns interest into action. How We Define Paid Media—and Why It Works for...

Dec

16

2024

Maximizing ROI With Paid Search: A Guide for Outdoor Brands Targeting Niche Audiences

For outdoor companies seeking to maximize the ROI in their marketing efforts, paid search is a highly effective tactic that can bring big results quickly. Paid search marketing: A powerful opportunity for outdoor brands In today’s often digitally driven marketplace, paid search marketing has become a powerful and cost-effective tool for outdoor brands looking to connect with their target audiences. By employing the popular tactic — which places ads directly within search engine results — outdoor enthusiast brands can capture consumers’ attention when intent is at its peak. This guide explores how performance outdoor brands can maximize their return on...

Dec

11

2024

TBA Outdoors Launches North American Campaign for Bradley Smoker’s Raven Model

TBA Outdoors recently launched a marketing campaign to introduce The Raven, a new electric Bradley Smoker, to U.S. and Canadian audiences. TBA Outdoors won the business in 2023 and is Bradley’s AOR. The work aims to drive sales by positioning The Raven as the leading choice in electric food smokers. The sleek, stylish cube is packed with premium features including an advanced Heat & Smoke PID control, Bluetooth connectivity, a durable powder-coated exterior, and seamless integration with the Bradley iSmoke™ app. “We crafted a comprehensive launch strategy that began with a lifestyle-focused photoshoot to capture The Raven in action,” said...

Jun

06

2024

Paid Search Strategy Need a Boost? Try These 11 Tactics

When it comes to attracting prospective customers to your active lifestyle brand’s website or e-store, it’s hard to find many tactics that top paid search marketing. After all, the tactic is geared toward connecting your brand with consumers who have already demonstrated an interest (via their search habits and other online activities) in what your brand offers. And as a side benefit, it also tends to strike while the iron is hot, reaching consumers at just the right time — when they’re actively looking to buy what you’re selling.

May

23

2024

Seizing the Outdoor Retail Media Opportunity to Maximize Exposure and Engagement

For outdoor-focused brands with target audiences that include hunters, anglers, hikers, campers and other outdoors enthusiasts, leveraging retail media networks has long been a tried-and-true method for connecting with consumers closer to the point of sale. And — from sponsored displays in outdoor gear stores to strategically placed advertisements with specialty active lifestyle retailers and more — these tactics have long proven effective at influencing buyer decisions at this critical point in the purchase journey.

Jun

22

2023

6 Powerful Reasons to Harness Owned Media for Your Outdoor Brand

Back before the internet came around, businesses and marketers had a limited list of options when it came to delivering their messaging directly to consumers. Among the most powerful of these, the mailing list might have been the best for building business intelligence, as it allowed marketers to pin consumer data such as past purchases, product inquiries, customer preferences and similar customer attributes to each of the entries in their databases.

Apr

01

2020

Current Impact of COVID-19 on Consumer Media Consumption

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one source to bide some time with and catch the latest update, but television, cable, streaming services and radio all have seen large increases of media consumption over the last few weeks.

Jul

30

2019

How Facebook/Instagram Ads Have Helped Outdoor E-Commerce Clients

In the outdoors industry, the consumer base is comprised of passion-filled individuals who love to hunt, fish, boat, hike, paddleboard and ride bikes, just to name a few. There are nearly 140 million Americans who participate in outdoor activities each year (BizJournals), and these individuals not only love what they do, they also love to talk about it. Organic social has long been a way for experts and outdoor activity lovers alike to share their endeavors, tout their success and talk to other like-minded outdoor enthusiasts. So, it only makes sense that paid social would be the perfect place for...