Look for more from the outdoor industry’s legion of influencers this year as these enthusiasts go beyond the expected and embrace new trends head-on. The role of outdoors influencers already reaches beyond marketing spokespeople. These content creators embody the brands they represent, and they authentically rep the thrill-seeking, competitive lifestyles of their followers. The fact that the future of outdoor influencer marketing promises even bigger opportunities in 2025 should have any performance company excited. The importance of influencer marketing for outdoor brands will skyrocket in 2025 as consumers shift their attention from aggressive sales pitches and trust their buying decisions...
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