Digital Transformation Archives

Apr

17

2025

Tapping Into the Big City Outdoors: Urban Outdoor Marketing Strategies To Reach City-Based Adventurers

Outdoor brands are not new to urban markets. In fact, without urbanites, the industry wouldn’t exist as we know it. Drive I-87 North from NYC, I-80 East from San Francisco or I-70 West from Denver on a Friday evening and you’ll see outdoor enthusiasts ready to play. Still, many brands’ marketing strategies fall short for citified adventurers, leaving untapped opportunities up for grabs. Experts like the Outdoor Industry Association have reported that urban-dwelling participation is on the rise — is your brand effectively reaching this growing market? Let’s look at shifting trends in this industry and the channels and tactics outdoor...

Feb

20

2025

How To Stay Relevant Year-Round When Your Products Aren’t: Seasonal Outdoor Marketing Strategies

Using actionable marketing strategies to manage the peaks and valleys of a seasonal outdoor brand’s business can turn challenging times into growth opportunities. Sales for outdoor gear might not be crushing it during the off-season, but brands shouldn’t stall their marketing efforts or wait for business to rebound before diving in. Launching marketing campaigns year-round keeps your brand at the forefront of the industry and helps build anticipation of upcoming products and launches to drive sales. Preparing for Off-Season Marketing You shouldn’t wait until peak sales are over to start your off-season marketing prep. Outdoor brands can ready themselves for...

Feb

13

2025

Navigating the Rise of E-Commerce: How Outdoor Brands Can Optimize for Mobile Shopping

For any business selling to consumers online — and for outdoors-focused e-commerce brands in particular — mobile shoppers present an investment opportunity that’s not only worthwhile, but can simply no longer be overlooked. Statistics show that U.S. mobile e-commerce sales have (substantially) more than doubled over the past five years and are on track to do it again over the next five. The numbers make it clear that to maximize e-commerce revenues, it’s essential for outdoor brands to optimize their websites for mobile shopping. In this post, we’ll share the keys to doing it right. The Opportunity in Mobile Commerce...

Feb

11

2025

The Key to Long-Term Success: How Outdoor Brands Can Build Customer Loyalty With Email Marketing

Gone are the days of blasting customers with sales emails. Now, email marketing for outdoor brands must ignite lasting, meaningful connections for success. Companies can’t be afraid to blaze ahead with targeted campaigns that showcase gear guides and product videos, delivering content to subscribers’ inboxes that’s worth paying attention to. When your email marketing strategy hits these marks, you’ll build a community that leads to long-term success. Too many companies use email only to highlight new products and deals and let their email marketing strategies fall short the rest of the year. Outdoor brands should use email marketing to foster...

Jan

09

2025

Can AI and Authenticity Coexist? How Outdoor Brands Can Strike the Right Balance in Marketing

Outdoors enthusiasts demand real connection with and trust in the brands they support. So can outdoor brands really expect to foster such sentiments by leaning on artificial intelligence? The answer is tricky. Leveraging AI content can provide a world of benefits for outdoor brands — but AI and authenticity in marketing can often be a tough pairing to perfect. Here’s a guide to embracing — and achieving — both in your outdoors industry content marketing efforts. To maintain authenticity while using AI, consider these keys More than the typical consumer, outdoors enthusiasts tend to put a premium on authenticity. And...

Dec

19

2024

How Outdoor Brands Can Stay Visible in a World of Generative Search: SEO and Content Strategies for 2025

By implementing Search Engine Optimization (SEO) and content strategies geared toward seizing generative search opportunities, outdoor brands can boost their online visibility in 2025. Adapting outdoor-brand SEO to the generative-search shift As we move into the new millennium’s 25th year, generative search — which uses artificial intelligence-driven engines to produce direct, conversational answers to user queries rather than simply listing web links — is transforming the way people find information online. These advanced search engines pull from various online sources to create a single, cohesive response to users’ search queries at the top of the search engine results page (SERP)....

Dec

16

2024

Maximizing ROI With Paid Search: A Guide for Outdoor Brands Targeting Niche Audiences

For outdoor companies seeking to maximize the ROI in their marketing efforts, paid search is a highly effective tactic that can bring big results quickly. Paid search marketing: A powerful opportunity for outdoor brands In today’s often digitally driven marketplace, paid search marketing has become a powerful and cost-effective tool for outdoor brands looking to connect with their target audiences. By employing the popular tactic — which places ads directly within search engine results — outdoor enthusiast brands can capture consumers’ attention when intent is at its peak. This guide explores how performance outdoor brands can maximize their return on...

Oct

31

2024

Mastering Seasonal Content: A Guide to Help Your Outdoor Brand Thrive Year-Round

A go-to tactic and regularly recurring opportunity for driving content marketing success, seasonal content is a type of content that capitalizes on seasonal trends such as holidays, changing weather conditions or major events. All of those can influence consumers’ behavior in big ways. And for outdoor brands that tap into seasonal content by tailoring their messaging, promotions and overall content to align with specific times of the year, it offers a powerful way to stay relevant, improve SEO effectiveness and engage with audiences in more meaningful ways.

Oct

01

2024

Thriving in the Amazon Jungle: A Strategic Guide for Outdoor Brands

For any active lifestyle brand (or any other brand, for that matter) looking to sell online or seeking ways to grow e-commerce revenues, the behemoth in the world of online sales — Amazon — simply can’t be ignored. And a quick look at the jaw-dropping numbers explain why.

Jun

20

2024

Want to Maximize Your Conversions and Sales? Dive into the Data

Did you know that businesses leveraging data-driven personalization in their marketing campaigns experience a five to eight times higher return on investment for their marketing dollar than businesses that don’t? This staggering statistic underscores the transformative impact of integrating data and analytics into your outdoor enthusiast brand’s marketing strategy.