As the landscape of outdoor recreation continues to evolve in the United States, so do the marketing strategies that most effectively connect with today’s outdoor enthusiasts. In this ever-changing environment, it’s still crucial for your brand to capture the essence of adventure and the spirit of the great outdoors in its marketing efforts. But to gain market leadership, staying ahead of the curve is imperative.
For brands in the digital age, social media has become a nearly ubiquitous tool for communicating with consumers, achieving added brand exposure and engaging with followers. In fact, more than three in four small businesses harness social media to strengthen consumer connections, and nearly 92% of U.S. businesses with 100-plus employees include social media in their marketing mix.
It’s a mantra heard far and wide (and over and over again) in professional marketing circles: Know your customer. And when you think about it, it’s a hard principle to dispute.
Common sense tells us that selling to an existing customer (customer retention) should be both easier and less expensive than finding and converting new customers (customer acquisition) — especially if the existing customer has been well-served. After all, the logic tells us, starting from scratch to gain a new customer will require more effort, more resources and more time than simply keeping a customer you already have.
As professional marketers and business owners know all too well, a lot of time, effort and money go into catching consumers’ attention and attracting them to visit a brand’s website or brick-and-mortar store. But once they’ve arrived, the job is far from over. If the prospective customer encounters any significant hurdles to conversion along the path to purchase, all the work and spending can be for naught, at least when it comes to the business’s bottom line.
When you first hear the term artificial intelligence, or simply AI, it can undoubtedly conjure up some connotations of HAL 9000 from 2001: A Space Odyssey, Skynet and the Terminator, JARVIS and Iron Man or just about any other science fiction film reference. However, at least for the time being, we are in no danger of robots taking over the world.
It’s hard to ignore the huge potential that email marketing can bring for businesses. First of all, email is widely used by consumers everywhere. About 347.3 billion emails are sent globally per year, and nearly 4.4 billion people use email worldwide.
Here at TBA Outdoors, we’ve been preaching the importance of getting to know your customers for a long time. And the reason is pretty simple and straightforward: The better you know your existing customers and your broader target audience, the stronger your chances of genuinely connecting with them and earning (or increasing) their business with you.
Do you love to work on your website's optimization as much as you do other marketing tactics? It's an easy factor to overlook — but also an ideal place to focus your attention on tangible results. Optimizing SEO for outdoor brands’ websites can hit the metrics all your marketing efforts aim for: - Drive traffic - Boost conversions - Infuse revenue
