News Archives - Page 2 of 3

Mar

2020

New Year, New Brand Direction for FIREDISC® Cookers

As your brand and business mature, it is always a good idea reevaluate your mission, guiding UVPs, and the heart and soul of your brand. Going through our propriety brand-development process “Convergence” here at TBA Outdoors can be an amazing experience for our clients.

Dec

2019

Major League Fishing’s Anglers Association Selects Industry Marketing Experts TBA Outdoors as Agency of Record

In 2019, 80 of the best anglers in the world set out to redefine tournament bass fishing and what it means to be a true professional in the sport of Bass Fishing. Through this, the launch of Major League Fishing’s Anglers Association (MLFAA) was made and announced TBA Outdoors as its Agency of Record to help with its sponsorship and brand development, digital strategy, social media, and content development needs.

Nov

2019

FIREDISC® Cookers Selects TBA Outdoors as New Agency of Record

TBA Outdoors, a band of marketing brothers and sisters who are expertly focused on the outdoor industry, today announces the addition of FIREDISC® Cookers as the newest client to the agency’s growing roster.

Jul

2019

frogg toggs® Scores Big with Best of Show Award at ICAST 2019

frogg toggs® – the undisputed leader in lightweight, breathable, affordable rain gear – has become one of the most recognized names in the outerwear industry. During ICAST 2019, frogg toggs debuted its all-new shoe line and from the brand new performance footwear collection, “The Skipper” won “Best of Show” in the footwear category.

May

2019

Heaven’s Trail® Selects TBA Outdoors to Launch New Line of Tree Stands and Accessories

TBA Outdoors, a band of marketing brothers and sisters who are expertly focused on the outdoor industry, has been selected by Heaven’s Trail® to launch its new line of high-end tree stands and accessories.

Mar

2019

TBA Outdoors Launches Website for Carolina Hook & Line Co.

We are excited to announce the launch of the new website for Carolina Hook & Line Co. (CHL) fishing charters out of Murrells Inlet, South Carolina.

Feb

2019

frogg toggs® Partners with Major League Fishing for 2019 Season

frogg toggs® will be just about everywhere you look in 2019 including a new Outdoor Channel’s Major League Fishing partnership. frogg toggs® will be outfitting 14 of the Major League Fishing Select & Cup Pro-Anglers throughout the 2019 season scheduled to air in January 2019.

Feb

2019

TBA Outdoors launches frogg toggs® Outdoor Television Series

frogg toggs®, the undisputed leader in lightweight, breathable, affordable rain gear has launched its own dedicated content channel – frogg toggs Outdoor Television. The first episode was released on January 21, opening day of SHOT Show 2019 in Las Vegas.

Apr

2018

Surf Expo Taps Expertise of TBA Outdoors to Promote New ‘Bluewater’ Section at September Event

https://vimeo.com/262272404 TBA Outdoors’ industry expertise has been tapped by Surf Expo, the largest and longest-running watersports and beach/resort lifestyle trade show in the world. The show selected the specialty outdoor agency to publicize and promote its newest market category – Bluewater – at its September event to be held in Orlando, Fla., September 6-8, 2018. Often, folks who enjoy the surf, watersports and beach lifestyle also find themselves partaking in other sporting activities on the water. So Surf Expo has introduced its new Bluewater section to put a spotlight on the offshore and inshore lifestyle brands showcasing their products at...

Feb

2018

TBA Outdoors Expands Content Development Team With The Addition of Frankie Viola and Jimmie Cichoski

TBA Outdoors, a band of marketing brothers and sisters who are expertly focused in the outdoor industry, is pleased to welcome Frankie Viola as content director and Jimmie Cichoski as video producer to the growing team. Based at the TBA Outdoors headquarters in Orlando, Fla., this dynamic duo will team up to optimize content driven strategy and storytelling for the agency’s niche client roster including frogg toggs, Hell’s Bay Boatworks, JL Marine Systems, Inc., Hook + Gaff Watch Company, Cablz and many more. “Our mission is to utilize our category expertise to deliver modern day story telling in the outdoor...