TBA Outdoors Celebrates New Partnership With Power Pux

TBA Outdoors announces the signing of Power Pux, manufacturer of high-quality marine accessories, to its growing roster of outdoor industry clients.

Power Pux, the industry’s first powered quick-release bracket for GPS-guided trolling motors, removes the need for a long power cable and exposed plugs on deck. As a new market entry, Power Pux has already been named to Boating Industry’s Top 50 Products for 2021.

For veterans of the boating industry, there has been a long standing issue with marine plug failure due to corrosion. Power Pux solves this issue by providing an integrated power plug within the assembly — removing the need to drill multiple holes or have bulky plugs cluttering the foredeck. The device can be fitted to most pre-drilled GPS trolling-motor mounting bracket patterns, and offers easy retrofit and efficient installation on new boats.

“We spent years researching, developing and testing for Power Pux, in order to develop a revolutionary product for the boating industry,” said Paul Payne, Power Pux founder. “When we set out to find an agency that was capable of helping us get the brand and product visibility in the industry, our needs were well-aligned with TBAO’s extensive experience with outdoor brands in the direct-to-consumer market.”

Power Pux joins TBA Outdoors — the outdoors subsidiary of The Brandon Agency – which will develop the company’s digital and social platforms to support its position in the direct-to-consumer arena, an expertise that the agency is well known for.

As the only certified brand-planning agency in the Carolinas, TBA Outdoors has experience guiding outdoor brands such as Fish Hippie, Frogg Toggs, FIREDISC Cookers, and Sawtooth Game Calls. The agency will provide Power Pux with a range of marketing services that include: website development, email marketing, public relations outreach, and brand strategy development.

“Power Pux is creating a high-quality product that responds to the needs of many frustrated anglers,” said Todd Fuller, President of TBA Outdoors. “Their excellent customer service and years of expertise in the boat manufacturing field are a great match for our proven track record for marketing outdoor industry brands. We look forward to earning them long-term success as they grow their brand.”

For more information about TBA Outdoors and its range of services, please visit our website at TBAoutdoors.com, follow us on Instagram, Facebook, LinkedIn, and tune in to the TBA Outdoors Podcast.