Top U.S. Mixed Martial Arts Gym, Elite MMA, Engages TBA Outdoors as Agency of Record
TBA Outdoors — the outdoors subsidiary of The Brandon Agency, the only certified brand-planning agency in the Carolinas — has partnered with leading mixed martial arts (MMA) fitness facility, Elite MMA, as the agency of record. Elite MMA is a premier provider of mixed martial arts, kickboxing, Brazilian Jiu-Jitsu classes for women, men, and children, which are now available as private in-home virtual training sessions, as well as safely in person.
Since initiating the engagement, TBA Outdoors has helped to grow the Houston, TX-based gym through multiple tactics including lead generation, creative, paid social, email marketing, and brand strategy services — even as Elite MMA carefully navigates the fitness industry-interruptive effects of COVID-19. With creativity and a resolve to continue delivering customer value however possible, TBA Outdoors executed innovative new strategies in 2020 to not just keep Elite MMA’s doors open, but welcome more members to their growing family.
“Todd and his team at TBA Outdoors know their stuff!” said Frost Murphy, partner at Elite MMA. “They have helped us navigate through this pandemic and we look forward to continuing our partnership with them as we grow our organization.”
TBA Outdoors’ marketing support for Elite MMA has enabled the company to remain competitive in the COVID environment, in a crisis-stricken industry where other similar-sized boutique facilities have experienced losses and closures. Notably, the agency developed and helped execute a successful lead generation strategy for introducing the Elite MMA brand to the correct prospective students that are looking to make a change in their lives.
“It’s been a rewarding and timely experience getting to work with Elite MMA, especially during this unusual time in the fitness world,” stated Todd Fuller, President of TBA Outdoors. “This is a special company with a big heart for their mission, which is centered around the philosophy of teamwork. By working so closely together to tackle these unique challenges, our partnership with Elite MMA has developed into a true team dynamic. We look forward to supporting them as they continue to grow.”
Elite MMA has five locations in the Greater Houston area: Houston, Baytown, Greenway/Galleria, Kingwood, and Atascocita/Humble.