Marketing News for Outdoor Lifestyle Brands

Mar

2025

Adrenaline Research Labs Unveils Brand Launch With “Obliterate the Ordinary” Campaign and New, Immersive Website Experience Created by Agency Partner TBA Outdoors

Adrenaline Research Labs (ARL), a new consumer brand of exploding targets designed for the novelty and adrenaline seeking recreational shooter, today announced its official launch with a new campaign and website created in tandem with agency partner TBA Outdoors. Called “Obliterate the Ordinary,” the campaign – through vivid, up-close imagery – spotlights the so-called adrenaline rush that fuels those participating in this sport. This special category of shooters seeks more excitement and challenges as they become increasingly involved and better at their craft. In tandem with the campaign and brand launch, ARL also unveiled its new website. At https://www.adrenalineresearchlabs.com/, visitors...

Dec

2024

TBA Outdoors Launches North American Campaign for Bradley Smoker’s Raven Model

TBA Outdoors recently launched a marketing campaign to introduce The Raven, a new electric Bradley Smoker, to U.S. and Canadian audiences. TBA Outdoors won the business in 2023 and is Bradley’s AOR. The work aims to drive sales by positioning The Raven as the leading choice in electric food smokers. The sleek, stylish cube is packed with premium features including an advanced Heat & Smoke PID control, Bluetooth connectivity, a durable powder-coated exterior, and seamless integration with the Bradley iSmoke™ app. “We crafted a comprehensive launch strategy that began with a lifestyle-focused photoshoot to capture The Raven in action,” said...

Sep

2024

TBA Outdoors Announced as New Agency of Record for Mountain Sports

After a competitive pitch, TBA Outdoors has been named AOR for family-owned outdoor store Mountain Sports.

Aug

2024

TBA Outdoors Wins New Client Retay USA After Competitive Pitch

Maryland’s Banshee Brands Inc, the parent company of Retay USA, which operates the North and South American division of Turkey-based Retay Arms, has tasked TBA Outdoors — a digital marketing agency specializing in the outdoor industry — with a massive undertaking to launch in late summer/early fall. The broad initiative includes a new brand strategy and marketing plan, creative, paid media, PR, content development, organic social media, influencer management, SEO, web development and a robust email program. TBA Outdoors won the pitch in May and immediately began work on June 1. They have been charged with generating aggressive new sales...

Nov

2023

Williams Selects TBA Outdoors To Launch New Culinary Knife Collection

TBA Outdoors and Williams embark on the next phase in the brand’s evolution with the release of its culinary knife collection. This comes on the heels of the company’s complete rebranding in early 2022 with the launch of its new line of high-quality hunting, fishing, tactical and everyday carry knives.

Nov

2023

Evterra Selects TBA Outdoors To Launch The Brand’s Entirely New Line Of Hunting Apparel

TBA Outdoors has been selected by HSI Brands to bring their latest project, Evterra, to market. TBA Outdoors has been tapped to create a marketing strategy, build an all-new ecommerce website, schedule and initiate professional photo shoots, and implement social media strategies and PR campaigns ahead of the 2023 fall hunting season.

Sep

2023

Less Than One Week Left To Enter The Frogg Toggs® Duck Huntin’ Giveaway

TBA Outdoors is excited to share the Fifth Annual Duck Huntin’ Giveaway from Frogg Toggs, purveyor of high-quality rain gear, waders, footwear and accessories.

Jul

2023

TBA Outdoors to Showcase Kokopelli and Frogg Toggs at ICAST

The world’s largest sportfishing trade show returns for its 66th year to the Orange County Convention Center in Orlando, FL on July 11-14. ICAST has become the annual show where brands debut and showcase their new and innovative products for the upcoming seasons. Visitors, retailers and attending media will get a first glimpse into the future of sportfishing gear, apparel and technology. Outdoor industry marketing agency TBA Outdoors will be there supporting Frogg Toggs and Kokopelli. Kokopelli Since 2012, Kokopelli Outdoor Inc. has designed and manufactured award-winning packrafts, inflatable kayaks and stand-up paddle boards that are lightweight, ruggedly designed to...

Jun

2023

Enter The Fifth Annual Big Bass Bonanza Giveaway

TBA Outdoors is excited to share the Fifth Annual Big Bass Bonanza Giveaway from Frogg Toggs, purveyor of high-quality rain gear, waders, footwear and accessories.

Aug

2022

TBA Outdoors Welcomes New Social Media Manager To Expanding Team

TBA Outdoors, a data-driven, results-obsessed marketing firm specializing in hunting, fishing and outdoor lifestyle consumers, has hired Grant Fanning as a Social Media Manager based out of its Orlando, Florida office.