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Adrenaline Research Labs Unveils Brand Launch With “Obliterate the Ordinary” Campaign and New, Immersive Website Experience Created by Agency Partner TBA Outdoors
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    Category: News

    Mar
    12
    2025

    Adrenaline Research Labs Unveils Brand Launch With “Obliterate the Ordinary” Campaign and New, Immersive Website Experience Created by Agency Partner TBA Outdoors

    colorful clouds

    Adrenaline Research Labs (ARL), a new consumer brand of exploding targets designed for the novelty and adrenaline seeking recreational shooter, today announced its official launch with a new campaign and website created in tandem with agency partner TBA Outdoors. Called “Obliterate the Ordinary,” the campaign – through vivid, up-close imagery – spotlights the so-called adrenaline rush that fuels those participating in this sport. This special category of shooters seeks more excitement and challenges as they become increasingly involved and better at their craft.  In tandem with the campaign and brand launch, ARL also unveiled its new website. At https://www.adrenalineresearchlabs.com/, visitors...

    Read More Adrenaline Research Labs Unveils Brand Launch With “Obliterate the Ordinary” Campaign and New, Immersive Website Experience Created by Agency Partner TBA Outdoors

    Dec
    11
    2024

    TBA Outdoors Launches North American Campaign for Bradley Smoker’s Raven Model

    Woman sitting next to the Raven smoker drinking a beer

    TBA Outdoors recently launched a marketing campaign to introduce The Raven, a new electric Bradley Smoker, to U.S. and Canadian audiences. TBA Outdoors won the business in 2023 and is Bradley’s AOR. The work aims to drive sales by positioning The Raven as the leading choice in electric food smokers. The sleek, stylish cube is packed with premium features including an advanced Heat & Smoke PID control, Bluetooth connectivity, a durable powder-coated exterior, and seamless integration with the Bradley iSmoke™ app.  “We crafted a comprehensive launch strategy that began with a lifestyle-focused photoshoot to capture The Raven in action,” said...

    Read More TBA Outdoors Launches North American Campaign for Bradley Smoker’s Raven Model

    Sep
    05
    2024

    TBA Outdoors Announced as New Agency of Record for Mountain Sports

    Mountain Sports, Kayaks

    After a competitive pitch, TBA Outdoors has been named AOR for family-owned outdoor store Mountain Sports. 

    Read More TBA Outdoors Announced as New Agency of Record for Mountain Sports

    Aug
    08
    2024

    TBA Outdoors Wins New Client Retay USA After Competitive Pitch

    TBA Outdoors to lead marketing for Retay USA

    Maryland’s Banshee Brands Inc, the parent company of Retay USA, which operates the North and South American division of Turkey-based Retay Arms, has tasked TBA Outdoors — a digital marketing agency specializing in the outdoor industry — with a massive undertaking to launch in late summer/early fall. The broad initiative includes a new brand strategy and marketing plan, creative, paid media, PR, content development, organic social media, influencer management, SEO, web development and a robust email program. TBA Outdoors won the pitch in May and immediately began work on June 1. They have been charged with generating aggressive new sales...

    Read More TBA Outdoors Wins New Client Retay USA After Competitive Pitch

    Nov
    30
    2023

    Williams Selects TBA Outdoors To Launch New Culinary Knife Collection 

    Williams Culinary Knife

    TBA Outdoors and Williams embark on the next phase in the brand’s evolution with the release of its culinary knife collection. This comes on the heels of the company’s complete rebranding in early 2022 with the launch of its new line of high-quality hunting, fishing, tactical and everyday carry knives. 

    Read More Williams Selects TBA Outdoors To Launch New Culinary Knife Collection 

    Nov
    21
    2023

    Evterra Selects TBA Outdoors To Launch The Brand’s Entirely New Line Of Hunting Apparel

    Evterra banner

    TBA Outdoors has been selected by HSI Brands to bring their latest project, Evterra, to market. TBA Outdoors has been tapped to create a marketing strategy, build an all-new ecommerce website, schedule and initiate professional photo shoots, and implement social media strategies and PR campaigns ahead of the 2023 fall hunting season.  

    Read More Evterra Selects TBA Outdoors To Launch The Brand’s Entirely New Line Of Hunting Apparel

    Sep
    26
    2023

    Less Than One Week Left To Enter The Frogg Toggs® Duck Huntin’ Giveaway

    frogg toggs Annual Duck Huntin' Giveaway

    TBA Outdoors is excited to share the Fifth Annual Duck Huntin’ Giveaway from Frogg Toggs, purveyor of high-quality rain gear, waders, footwear and accessories. 

    Read More Less Than One Week Left To Enter The Frogg Toggs® Duck Huntin’ Giveaway

    Jul
    10
    2023

    TBA Outdoors to Showcase Kokopelli and Frogg Toggs at ICAST

    Boat in open water

    The world’s largest sportfishing trade show returns for its 66th year to the Orange County Convention Center in Orlando, FL on July 11-14. ICAST has become the annual show where brands debut and showcase their new and innovative products for the upcoming seasons. Visitors, retailers and attending media will get a first glimpse into the future of sportfishing gear, apparel and technology. Outdoor industry marketing agency TBA Outdoors will be there supporting Frogg Toggs and Kokopelli. Kokopelli Since 2012, Kokopelli Outdoor Inc. has designed and manufactured award-winning packrafts, inflatable kayaks and stand-up paddle boards that are lightweight, ruggedly designed to...

    Read More TBA Outdoors to Showcase Kokopelli and Frogg Toggs at ICAST

    Jun
    02
    2023

    Enter The Fifth Annual Big Bass Bonanza Giveaway

    Big Bass Bonanza Giveaway

    TBA Outdoors is excited to share the Fifth Annual Big Bass Bonanza Giveaway from Frogg Toggs, purveyor of high-quality rain gear, waders, footwear and accessories. 

    Read More Enter The Fifth Annual Big Bass Bonanza Giveaway

    Aug
    02
    2022

    TBA Outdoors Welcomes New Social Media Manager To Expanding Team

    Two men on bikes.

    TBA Outdoors, a data-driven, results-obsessed marketing firm specializing in hunting, fishing and outdoor lifestyle consumers, has hired Grant Fanning as a Social Media Manager based out of its Orlando, Florida office. 

    Read More TBA Outdoors Welcomes New Social Media Manager To Expanding Team

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