“We are super proud of the work leading up to this new culinary collection,” said Todd Fuller, President of TBA Outdoors. “These two new knives are the perfect addition to the existing offerings from Williams.”
The initial culinary collection launch includes two distinct designs – The Big Chef and The Petty – each in four colors. The Big Chef is a professional grade knife with a 9” broad blade and ergonomic design. The Petty features a 5” blade and will quickly establish itself as the most useful tool in your kitchen.
In addition to the new culinary knives, Williams has also launched a standing magnetic knife holder/display and a dual sided cutting board. Moving forward, Williams plans to add three additional culinary knives to compliment the Big Chef and Petty.
TBA Outdoors (and its sister company, Brandon) have been working with Williams since 2013. In 2022, Williams Knife Company embarked on its largest marketing shift in the brand’s history. TBA Outdoors led the charge in helping Williams with an all-new website, ecommerce platform, social media strategy and packaging.
To learn more about Williams Knife Co., visit www.williamsknife.com
Are you looking to strengthen your brand’s presence in an ever-competitive market? As a fully integrated marketing firm, TBA Outdoors can cover these bases — and lots more — for your brand. Reach out to our team of marketing professionals today to see how we can help your outdoor brand with its marketing campaigns and more.
