Tag: Public Relations

According to academic research, brands bring around 30,000 new products to market each year — and dauntingly, more than nine in ten of them fail after launch. The challenges can be even more formidable in the outdoors industry, where target audiences are often notoriously discerning, and seasonal timing can play an outsized role in product popularity. But with the right PR strategies in place for its product launches, your outdoor brand can create buzz, build trust and ultimately increase its new offerings’ odds of long-term success. “Outdoors consumers are some of the most passionate and selective audiences you’ll find —...

Read More The Secrets to a Successful Outdoor Product Launch: PR Strategies That Work

Crisis management for outdoor brands is key to effectively overcoming an issue when it threatens the reputation of your outdoor-oriented business. The high stakes of reputation management in the outdoor industry Outdoor brands operate in a uniquely challenging public relations (PR) landscape. Outdoors enthusiast brands’ products and practices are often deeply intertwined with their customers’ lifestyles and values—more than in most other industries—making any misstep feel deeply personal to their audience. Additionally, these brands often face heightened scrutiny on issues like sustainability, ethical sourcing and conservation — topics that can provoke impassioned reactions from both supporters and critics. When a...

Read More The Importance of PR in Crisis Management: How Outdoor Brands Can Protect Their Reputations

For most Americans, ’tis the season for sun-soaked activities like outdoor barbecues, chasing bass on the lake, lounging by the pool and catching a baseball game. And of course, with the warm days of summer still lingering, not a lot of consumers are in holiday mode quite yet … or really even getting close.

Read More The Early Bird Gets the Buzz: Why You Should Secure Holiday Gift Guide Placement Now

As a fully integrated marketing firm, we provide a vast array of services for our clients. In the realm of public relations, it’s important to build long-term relationships with writers, editors, reporters, publications and media outlets in general. As we look for opportunities to highlight a client’s product or service, it’s important to understand the outlet and its audience before pitching. We figured what better way to do this than to reach out to a few writers and editors and get their feedback on how they perceive the relationship between public relations and editorial opportunities.

Read More The Role Of Public Relations In Helping Editors Achieve Their Objectives

Crisis management is the process of applying a series of strategies created to help an organization respond to a sudden and potentially negative event. A disaster, or crisis, can be the result of an unpredictable event or something less drastic but that can still affect the brand or company’s ability to operate at optimal performance. When these events occur, a slow response (or worse, no response at all) can turn what could be a small fire into a raging inferno that threatens the company’s reputation and potentially its livelihood. 

Read More Why Every Company Should Have a Crisis Management Plan

Whether you are a start-up or heritage outdoor brand, you should make public relations, or just PR, an integral part of your company’s overall business plan. 

Read More The Benefits Of Utilizing An Agency For Your Outdoor Brand’s Public Relations Efforts

What happens when more than 80 outdoor, hunting, fishing and adventure journalists converge on Casper, Wyoming? As I was there, let me answer that for you.

Read More Writer’s Conference Embraces Best, Worst of Outdoor Environments