Branding Strategy Archives

May

07

2025

The Role of Brand Strategy in Building Loyalty for Outdoor Gear

Having a well-thought-out brand strategy is important for any business. But in the competitive outdoor gear industry, it means even more. Here, having a strong brand strategy for outdoor gear is especially critical to helping companies stand out, build meaningful relationships and turn first-time buyers into lifelong advocates. “For outdoor gear makers, a strong brand strategy is the difference between making sales and building a loyal community,” says Cary Murphy, Chief Strategy Officer for TBA Outdoors. “Outdoor consumers aren’t just looking for products — they’re looking for brands that speak to their lifestyle, values and commitment to the outdoors. The...

Mar

12

2025

Adrenaline Research Labs Unveils Brand Launch With “Obliterate the Ordinary” Campaign and New, Immersive Website Experience Created by Agency Partner TBA Outdoors

Adrenaline Research Labs (ARL), a new consumer brand of exploding targets designed for the novelty and adrenaline seeking recreational shooter, today announced its official launch with a new campaign and website created in tandem with agency partner TBA Outdoors. Called “Obliterate the Ordinary,” the campaign – through vivid, up-close imagery – spotlights the so-called adrenaline rush that fuels those participating in this sport. This special category of shooters seeks more excitement and challenges as they become increasingly involved and better at their craft. In tandem with the campaign and brand launch, ARL also unveiled its new website. At https://www.adrenalineresearchlabs.com/, visitors...

Mar

07

2025

The Art of Packaging Design: Tips for Outdoor Brands Making Bold First Impressions

A person forms an opinion of an outdoor brand within seconds of seeing its product packaging, so it’s essential to follow best practice design tips. When you spot your flagship product on a store shelf, you’ll know the effort was worth the end result — but arriving at an impeccable design is a marathon, not a sprint. Outdoor brands creating new or refreshed packaging can make their product stand out using bold, on-brand designs, concise messaging and sustainable materials. Creating a package that accurately portrays your brand without compromising functionality or cost makes the art of creative package design for outdoor...

Nov

19

2024

How To Build a Winning Outdoor Brand Strategy

Building a successful outdoor brand marketing strategy requires a specialized approach designed to connect with outdoors enthusiasts and inspire them. In this article, we’ll explore proven strategies adventure brands can leverage to resonate with enthusiasts of field sports including hunting, fishing, boating and shooting — all while fostering brand loyalty and staying ahead of evolving industry trends. Whether you’re looking to refine your approach or start fresh, this guide will provide actionable insights for building a winning brand strategy for outdoor brands.

Feb

15

2024

5 Reasons Conservation Should Be in the Conversation for Outdoor Brands

Whether in the business of selling fishing gear, hunting essentials, hiking apparel or any other outdoor-focused offerings, all outdoor brands have an inherent connection to the natural world. And of course, the same can be said about the primary prospects for most outdoor brands: outdoors enthusiasts.

Feb

08

2024

8 Big Benefits of Experiential Marketing for Outdoor Brands — and 9 Powerful Paths to Achieving Them

Traditional forms of marketing can offer effective ways of introducing consumers to a brand’s offerings and conveying a wealth of product/service advantages to prospects to move them along the path to purchase. But ultimately, there’s nothing quite like putting a product in consumers’ hands or otherwise giving them firsthand exposure to the benefits it can provide. And this is exactly the idea behind experiential marketing.

Oct

27

2023

The 7 Most Important Marketing Strategies an Outdoor Brand Can Execute

For brands doing business in the outdoor space, the opportunities to excel in today’s market abound. In fact, according to the 2023 Outdoor Participation Trends Report from the Outdoor Industry Association: An estimated 168.1 million Americans — or 55% of the U.S. population age 6 and older — participated in outdoor recreational activities in 2022. This marks an all-time record number of participants, as well as a 2.3% increase over the preceding year. Participant numbers grew in 80% of outdoor activity categories in 2022, including in categories large (such as fishing and camping) and small (such as skateboarding and sport...

Aug

10

2023

Protecting Brand Health In An AI-Powered World

When you first hear the term artificial intelligence, or simply AI, it can undoubtedly conjure up some connotations of HAL 9000 from 2001: A Space Odyssey, Skynet and the Terminator, JARVIS and Iron Man or just about any other science fiction film reference. However, at least for the time being, we are in no danger of robots taking over the world.

May

04

2023

Outdoor Adventures for Life: Building Strong Brand Loyalty

In the outdoor industry, brand loyalty can make or break a company's success. According to HubSpot, 93% of consumers say that they’re willing to make repeat purchases with a brand when they are loyal to that brand. With so many options for consumers to choose from, it's crucial for outdoor lifestyle brands to not only attract customers but also keep them coming back for more.

Aug

20

2020

7 Signs It’s Time for Your Outdoors-Oriented Business to Consider a Rebrand

It’s a common experience for an established brand — the business has evolved over time, and the original name, logo, website or other identifying assets just aren’t quite as strong a fit as they once were. Or, while they may still reflect the company’s personality and mission, they’ve become dated need a more modern feel. Or maybe the branding just doesn’t (and possibly never really did) accurately reflect the business’s true purpose, adequately represent its corporate identity or clearly convey the unique offerings that set it apart from its competitors. In each of these cases, a rebrand may well be...