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Ecommerce Marketing


What We Do

Experienced fishing and hunting enthusiasts know that it takes more than tossing a line or setting up a stand to achieve success on the waters and in the field, and the same is true with online retail ventures. Our e-commerce professionals can set up your brand’s website/store, then take your online success to new levels.

Evterra website image

E-Commerce Site/Store Development

Globally, nearly 15% (and rising) of today’s sales take place online. So — especially for businesses with a substantial online focus — having a well-developed ecommerce site and/or store is essential to growth and success. At TBA Outdoors, we create e-commerce sites and stores that deliver exceptional customer experiences … and that stand out from the crowd.

User Interface Design

For any digital product, the look, feel and interactivity — collectively known as the user interface (UI) — play an outsized role in the quality of the user experience. And of course, without a good UX, many users won’t stay for long. But with TBA Outdoors’ expertise in user interface design, your outdoor brand’s digital presence can be setup for success from the start.

Conversion Rate Optimization

Attracting consumers to your brand’s website is always a big win — but getting them to consistently convert is the ultimate prize. And whether your campaign’s desired action is to have site visitors make a purchase, fill their cart,  complete a form or follow a link, TBA Outdoors’ conversion rate optimization services can help you make it happen more.

User Experience Strategy

For any consumer contemplating a purchase, the touchpoints with any brand considered can be numerous — and to achieve brand loyalty, they must continue well after conversion. A TBA Outdoors UX strategy can help ensure that user needs and business goals are met at every step along the way, and that the user experience and brand goals stay aligned.

Content-Management Solutions

Digital marketing can involve a lot of team members, as well as a lot of files and responsibilities. With a content-management solution from TBA Outdoors in place, your outdoor brand can more easily manage the creation, organization and publishing of a range of creative assets, from those for your website to those for your blog, ads, e-commerce store and more.

ERP Interface Development

TBA Outdoors’ software development team offers essential capabilities such as providing API programming and configuration for seamless integration with external systems, particularly for ERP, CRM, accounting, and marketing platforms. TBA Outdoors has vast experience helping to transform the tech stack to simplify multiple, redundant tools with integrations that require less technical support and lower overall costs. A truly integrated commerce capability can increase LTV with deep personalization, improve data accuracy, and create efficiency through automation and fast access to data.

Custom Landing Pages

A lot of time, effort and money are put into your outdoor brand’s digital marketing campaigns to attract consumers to your website. And when they get there, by employing a custom-built landing page, you can greatly increase the chances that the visitor performs the action you’re aiming for — and TBA Outdoors builds landing pages that convert.

Organic Search Engine Optimization

Sure, your outdoor brand can spend heaps of money to land in the “sponsored” listings at the top of the search engine results page (SERP). But by creating high-quality, optimized content that answers users’ search queries, you can naturally — and more cost-effectively — land high on the SERP. And TBA Outdoors can help guide your organic SEO efforts.


From retail media (amplification on places like Amazon, Walmart Marketplace, Target, Instacart, Home Depot), to conversion-heavy paid social and paid search ads, our media team will put together a paid media e-commerce strategy to not only give you a great ROAS, but to increase your brand presence, ultimately increasing your share of consumers’ wallets.


Our cross-channel performance measurement package digs into data and provides insights that aren’t just related to simple performance, but digs further into the data for more detailed accurate insights. Find out what channels, geos, genders and age groups are buying specific products so you can optimize your creative in those areas, generating more efficient conversions.

Enhanced E-Commerce Analysis & Reporting

To optimize your e-commerce store’s performance — and scale your outdoor brand’s online business — you must first capture, analyze and understand the data behind your sales and product performance, transactions, etc. And TBA Outdoors can help you implement enhanced analysis and reporting that delivers more business-building insights.


Among professional marketers, email marketing is widely seen as one of the most cost-effective digital marketing tactics — and the data backs the belief. But achieving peak effectiveness with an email marketing campaign requires a sound strategy and strong execution. TBA Outdoors’ seasoned email marketing experts can deliver on both counts.


Highly customizable and often personalized, drip email campaigns are sent to consumers over a specified schedule or are triggered by specific user actions. They’re automated, helping boost efficiency for brands — but even better, when strategically timed, they can keep your outdoor brand top of mind and move recipients along the path to purchase.


For brands, cart abandonment constitutes a near-miss — and an opportunity. The potential buyer, after visiting your site and almost concluding the purchase journey, is clearly a strong prospect for conversion. We can help your outdoor brand find new ways to convert these interested shoppers into paying customers, boosting online sales.

Responsive Design

With consumers’ smartphone use skyrocketing in recent years — and showing no sign of slowing — having a brand website that displays correctly on mobile devices is critical. And with TBA Outdoors’ help, your outdoor brand can build a stunning, user-friendly website that works just as intended every time, no matter what device a visitor is using. 

Evterra mobile image

What We Do

Featured Work

Evterra, a brand-new high-performance hunting apparel and gear brand, offers an innovative line of technical hunting apparel featuring its proprietary camouflage (camo). The patterns are designed to break up the outline of the hunter by using shapes and shades, instead of the traditional sticks-and-leaves approach. TBA Outdoors has stepped up and taken this brand from concept to completion, and has involved nearly every department within our agency.

We’re outdoor specialists

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