Research Archives - TBA Outdoors

May

2024

Learn What Makes Your Target Audience Tick — and Drives Their Buying Decisions — With Customer Behavior Analysis

Here at TBA Outdoors, we’ve long preached the importance of getting to know your customers well. In fact, we consider it to be something of a golden rule of marketing. After all, when it comes to establishing true and meaningful connections with the consumers who drive your brand’s success — the more you know about them and what makes them tick, the better.

Apr

2024

Mulling More Market Research? Consider These 7 Big Benefits It Can Bring

It only makes sense that, to achieve sustained success in the outdoor marketplace, an outdoor business/brand needs to be as informed as possible about the outdoor marketplace—and especially about the specific niche it’s working in. And of course, when it comes to developing a deep understanding of the outdoor marketplace and your outdoor brand’s specific niche in it, no tool in the marketer’s arsenal is more powerful than outdoor industry market research.

Jan

2024

Latest Government Study Shows the Outdoor Recreation Economy Continues to Surge Upward

Whether you have witnessed larger populations at local, state and/or national parks over the last few years, experienced longer lines for campsite reservations or have had trouble obtaining a coveted piece of gear hard to obtain due to increased demand, you’re not alone. A report issued last month by the U.S. Bureau of Economic Analysis (BEA) shows that the outdoor recreation economy accounted for 2.2 percent of the GDP (gross domestic product) in 2022 (up from 1.9% in 2021). The BEA released its statistics that measure the economy of outdoor recreation across the entire nation, including the District of Columbia....

Feb

2022

Effective Customer Research Tactics: Let Your Customer Lead the Way for Your Outdoor Brand

No matter what specific segment your outdoor brand sells into — whether it’s outdoor apparel, hunting gear, fishing equipment, boating supplies or a range of other outdoor-lifestyle products — consumer knowledge is key. In fact, the better you know your target demographic and your customer base, the greater your chances of communicating with your consumers in meaningful way … and ultimately earning their business and boosting your bottom line.

Jul

2021

Is Your Brand Connecting With the New Outdoor Consumer?

Amid the lockdowns, activity restrictions and, let’s be honest, sometimes even outright boredom ushered in by the COVID-19 pandemic, many Americans found themselves pursuing a range of new interests and activities. And more often than not, these budding avocations involved getting away from others and finding fun without crowds, which led many consumers to discover the lure and amazing benefits of spending more time outside — and to become all-new outdoor devotees.

Apr

2021

2 Powerful Tools for Getting to Know Your Customers — and Boosting Your Brand’s Online Sales

While marketing professionals can offer your outdoor brand a million different ways to boost its online sales, with tools of the trade ranging from SEO and CRO to PPC, analytics, email marketing and more, the most powerful way to ramp up your e-commerce revenues might also be the simplest and most straightforward sounding — know your customers.