Producing better content doesn’t necessarily mean hiring a writer or photographer tomorrow, or going out and spending $5,000 on a new DSLR camera. Better content means understanding your audience “better.” Struggling to find your niche is something all brands go through. Luckily, there are are a few simple questions we can ask ourselves to help us deliver the desired impact with our content — and the experiences we want to create for our audience.
These questions include:
– What is the goal for the content?
– Who is the target audience?
– What is interesting, different or unique about our brand or product?
– What is our brand story?
Once you have the answers to these questions, you can start to narrow down the purpose behind your content. You need to make sure that the content you plan to create addresses the answers to these questions. Most importantly, brands must be authentic to the lifestyle their customers live. As wonderful as our content is and as appealing as it may look, the passionate consumer knows whether we understand the lifestyle or not. There is no faking it.