Tag: Social Media

Jun

2025

Reaching Next-Generation Adventurers With TikTok Strategies for Outdoor Brands

For any brand to achieve long-term success, finding a way to resonate with younger generations of consumers is critical. TikTok’s highly engaging short-form video content is making huge waves with Gen Z and young millennials, the latest groups of consumers to become a force in the U.S. marketplace. By effectively leveraging TikTok strategies for outdoor brands, you can capture the attention of these younger generations and earn their business. Why Outdoor Brands Should Tap Into TikTok Outdoor-industry brands should use TikTok to connect with the next generation of adventurers because the popular platform offers a direct line to highly engaged...

Apr

2025

Tapping Into the Big City Outdoors: Urban Outdoor Marketing Strategies To Reach City-Based Adventurers

Outdoor brands are not new to urban markets. In fact, without urbanites, the industry wouldn’t exist as we know it. Drive I-87 North from NYC, I-80 East from San Francisco or I-70 West from Denver on a Friday evening and you’ll see outdoor enthusiasts ready to play. Still, many brands’ marketing strategies fall short for citified adventurers, leaving untapped opportunities up for grabs. Experts like the Outdoor Industry Association have reported that urban-dwelling participation is on the rise — is your brand effectively reaching this growing market? Let’s look at shifting trends in this industry and the channels and tactics outdoor...

Mar

2025

Embracing Sustainability: How Outdoor Brands Can Effectively Market Their Eco-Friendly Initiatives

According to research, nearly 9 in 10 consumers consider sustainability when making an outdoor-oriented purchase — and they expect the brands they support to do more than just talk about being eco-friendly. Brands that fail to meet these expectations risk losing trust from this important audience that wants to see real action, measurable impact and honest storytelling. While these consumer demands can be challenging, they can also present opportunities for active lifestyle brands to shine. Outdoor brands that effectively and authentically market their sustainability efforts build credibility, grow brand loyalty and set themselves apart from the competition. Sustainability: A Smart...

Feb

2025

The Role of User-Generated Content in Outdoor Brand Marketing

There are few places where authenticity is as critical as it is in the outdoor industry. After all, nobody wants a backpacking guide who’s never pitched a tent, a climbing instructor who’s afraid of heights or a fishing rod endorsed by someone who’s never set a hook. Outdoor enthusiasts rely on genuine experiences, trustworthy advice and reliable gear to make their adventures safe and memorable. By leveraging user-generated content (UGC) in their marketing efforts, outdoor brands can boost authenticity, trust, consumer connections, and their businesses. Why Outdoor Brands Should Use UGC User-generated content refers to photos, videos, reviews and other...

Feb

2025

How To Stay Relevant Year-Round When Your Products Aren’t: Seasonal Outdoor Marketing Strategies

Using actionable marketing strategies to manage the peaks and valleys of a seasonal outdoor brand’s business can turn challenging times into growth opportunities. Sales for outdoor gear might not be crushing it during the off-season, but brands shouldn’t stall their marketing efforts or wait for business to rebound before diving in. Launching marketing campaigns year-round keeps your brand at the forefront of the industry and helps build anticipation of upcoming products and launches to drive sales. Preparing for Off-Season Marketing You shouldn’t wait until peak sales are over to start your off-season marketing prep. Outdoor brands can ready themselves for...

Feb

2025

How Influencer Marketing Is Changing the Game for Outdoor Brands in 2025

Look for more from the outdoor industry’s legion of influencers this year as these enthusiasts go beyond the expected and embrace new trends head-on. The role of outdoors influencers already reaches beyond marketing spokespeople. These content creators embody the brands they represent, and they authentically rep the thrill-seeking, competitive lifestyles of their followers. The fact that the future of outdoor influencer marketing promises even bigger opportunities in 2025 should have any performance company excited. The importance of influencer marketing for outdoor brands will skyrocket in 2025 as consumers shift their attention from aggressive sales pitches and trust their buying decisions...

Jan

2025

Why Social Media Is Critical for Outdoor Gear Brands: Building Community and Driving Conversions

With a well-planned and well-executed outdoor brand social media strategy, active lifestyle gear brands can build community — and boost their bottom lines. In this article, we’ll explore why social media marketing for outdoor-industry brands is a key driver of success in the modern outdoor marketplace, plus examine social media’s role in fostering a loyal community and driving conversions — two fundamental components of sustained success in today’s competitive outdoor market. The unique potential of social media for outdoor brands For adventure brands targeting consumers with a deep-rooted passion for field sports such as hunting, fishing, boating and shooting, social...

Dec

2024

The Power of PR in Outdoor Sports: How Outdoor Brands Can Build Buzz and Drive Sales

In an era when digital marketing has seemingly taken over for brands across the board, it’s easy to wonder whether traditional PR (public relations) tactics still hold value for brands in the outdoor industry. After all, today’s digital marketing options offer near-instant visibility, along with a powerful ability to precisely target the right consumers at the right times. But PR still offers a unique power that complements them and can effectively support brand growth. Simply put, employing PR for outdoor brands can foster the kind of brand reputation and community engagement needed to drive long-term success in the outdoor industry....

Oct

2024

Jingle All the Way to Engagement: Holiday Social Media Tips for Outdoor Brands

Each year, the holiday season presents a prime opportunity for brands of all types — and for active lifestyle brands in particular — to build stronger connections with their audiences on social media. During this festive time, consumers are typically in the mood for celebration, and most are prepared for increased holiday spending. They’re also often searching for inspiration, whether it be for gift ideas, outdoor activities or fitting ways to embrace the season. And of course, for adventure enthusiasts, there are few better gifts to give, get or put on their wish lists than ones that up the recipient’s...

Jun

2024

My Brand’s Social Post Has Gone Viral — What Should I Do Now?

In the age of social media marketing, it’s the holy grail for nearly every brand and business looking to spread the word about their existence and their offerings: the viral social media post. And here at TBA Outdoors, in a blog article titled “Chasing ‘Virality’: 5 Tips to Help Your Next Video Go Viral on Social Media,” we’ve shared our insights on achieving viral marketing status with your brand’s online videos before.

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