Tag: Social Media

Dec

2023

8 Marketing Trends Outdoor Brands Should Watch in 2024

As the landscape of outdoor recreation continues to evolve in the United States, so do the marketing strategies that most effectively connect with today’s outdoor enthusiasts. In this ever-changing environment, it’s still crucial for your brand to capture the essence of adventure and the spirit of the great outdoors in its marketing efforts. But to gain market leadership, staying ahead of the curve is imperative.

Nov

2023

8 Great Ways to Achieve Organic Social Media Growth for Your Outdoor Brand

For brands in the digital age, social media has become a nearly ubiquitous tool for communicating with consumers, achieving added brand exposure and engaging with followers. In fact, more than three in four small businesses harness social media to strengthen consumer connections, and nearly 92% of U.S. businesses with 100-plus employees include social media in their marketing mix.

Oct

2023

Do You Really Know Your Customer? 6 Easy Ways to Make Sure You Do

It’s a mantra heard far and wide (and over and over again) in professional marketing circles: Know your customer. And when you think about it, it’s a hard principle to dispute.

Jul

2023

From Hiking to Hashtags: How to Successfully Promote Your Outdoor Brand on Social Media

For businesses of all types and sizes looking to effectively — and cost-efficiently — reach their target audiences in the digital age, social media has become a critical tool. However, despite being leveraged across nearly every industry and niche, social media marketing is not a “one size fits all” endeavor. And if you’re an outdoor brand marketing your wares on social media, a unique approach is required to maximize the impact of your efforts.

Jun

2023

5 Ways to Improve Your Social Media Strategy in 2023’s Crowded Landscape

I hope you’re sitting down for this — according to some estimates, as of 2023, 1.3 billion images are shared on Instagram each day. Further, the platform now boasts 2 billion active monthly users, and on average, adult Instagram users spend more than a half-hour a day there. And that’s just on Instagram.

Jun

2023

Utilizing Influencers In Your Marketing Plan

For centuries, traditional media has been the de facto source for getting the word out about newsworthy events. They are also instrumental in promoting businesses, products and services. Traditional media, or “old media,” can be defined as any form of mass communication before the emergence of digital media, or new media. This includes billboards, television, radio, magazines, newspapers and any other non-interactive media.

May

2023

Content Is King

In today’s crowded marketing world, quality content is more important than ever. With the demands of social media, website content and other marketing collateral, it can be a big challenge for brands to consistently connect with their audiences. The problem for most brands isn’t generally a lack of content, but the impact (or lack of impact) their content is making. This is a battle many brands face, but steps can be taken to solve this problem. The answer is simple, yet complex!

The Power of User-Generated Content: How Outdoor Brands Can Thrive Through Authentic Customer Engagement

In today's digital age, user-generated content (UGC) has become a powerful tool for brands to connect with their audience and build a strong brand identity. UGC refers to any form of content created by users, such as reviews, photos, videos, and social media posts.

Mar

2023

Social Media — The Key Focus for Success in 2023

The new year is here, and what a ride it has been with the social media platforms. Just when you think you have unlocked the secret to success, they change the game. With that said, staying on top of the latest trends and platform offerings is critical moving into 2023. What does this mean for outdoor brands? A dedicated staff, research and an increased investment will be needed to continue to move the needle.

Feb

2023

Authenticity is Crucial For Outdoor Brands

Authenticity in content is crucial for outdoor brands, as it helps to build trust and credibility with our consumers. In today’s crowded media landscape, consumers are looking for genuine experiences: With so much content available online, consumers have become more discerning about what they choose to engage with. They are looking for authentic and genuine experiences that align with their values and interests.

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