Branding Strategy Archives

Aug

2023

Protecting Brand Health In An AI-Powered World

When you first hear the term artificial intelligence, or simply AI, it can undoubtedly conjure up some connotations of HAL 9000 from 2001: A Space Odyssey, Skynet and the Terminator, JARVIS and Iron Man or just about any other science fiction film reference. However, at least for the time being, we are in no danger of robots taking over the world.

May

2023

Outdoor Adventures for Life: Building Strong Brand Loyalty

In the outdoor industry, brand loyalty can make or break a company's success. According to HubSpot, 93% of consumers say that they’re willing to make repeat purchases with a brand when they are loyal to that brand. With so many options for consumers to choose from, it's crucial for outdoor lifestyle brands to not only attract customers but also keep them coming back for more.

Aug

2020

7 Signs It’s Time for Your Outdoors-Oriented Business to Consider a Rebrand

It’s a common experience for an established brand — the business has evolved over time, and the original name, logo, website or other identifying assets just aren’t quite as strong a fit as they once were. Or, while they may still reflect the company’s personality and mission, they’ve become dated need a more modern feel. Or maybe the branding just doesn’t (and possibly never really did) accurately reflect the business’s true purpose, adequately represent its corporate identity or clearly convey the unique offerings that set it apart from its competitors. In each of these cases, a rebrand may well be...

Feb

2019

The Power of Brand Partnerships

In today’s world, time is precious. It seems like most everything we do is fast-paced and scheduled, and the time we get to spend outdoors chasing our passions grows shorter and shorter. For outdoor enthusiasts, time spent in the field or on the water is priceless — and when they do get outside, they want to use products from the brands that share their core values.