Skip to content
TBA Outdoors
7 Tips to Drive More Customer Loyalty for Your Outdoor Brand
  • About
  • Marketing Services
  • Client Work
    • Team
    • News Room
    • Field Notes
    • Contact Us

    7 Tips to Drive More Customer Loyalty for Your Outdoor Brand

    Man with a horse

    Brands and marketers tend to put an outsized amount of focus on acquiring new customers — and understandably so, as that’s how businesses grow. But often, the focus on attracting new audiences can overshadow another important key to long-term business success: keeping the customers you already have coming back.

    Of course, both of these goals are important, and both can lead to added sales. But one of them is much more costly to achieve. In fact, according to research, customer acquisition can cost five to six times as much as customer retention.

    7 ways to build more brand loyalty

    So, while you certainly don’t want to stop exposing new audiences to your outdoor brand and bringing them on board, you also don’t want to neglect efforts to retain the customers you already have.

    Need some expert advice on how to build brand loyalty? Consider these seven leading brand loyalty strategies from the outdoor-marketing pros at TBA Outdoors:

    1. Deliver consistent value

    First and foremost, your customers expect a product/service that solves their problems and delivers a high level of quality — and to inspire true brand loyalty, your offerings need to exceed their expectations on both counts. Be relentless in ensuring that your brand’s offerings are the best that they can be. By consistently providing a product/service your customers can count on, over time you’ll put yourself in a good spot to earn their loyalty and keep them coming back.

    2. Get to know your customers better

    To inspire a sense of loyalty in your customers, your outdoor brand will need to do some of the same things people do on a personal level when making friends — learn their names, their stories, their interests, etc. By collecting/storing data about your customers and knowing these kinds of things, along with your customers’ buying histories and product/service needs, you can better personalize their experiences with your brand, helping to establish stronger brand connections. You can also tap into this knowledge to better inform your messaging to your customers and to strategically engage with them at each stage of the marketing funnel, helping move them farther along the path to purchase.

    3. … and vice versa

    In addition, to build more consumer trust in your outdoor brand — a near-universal prerequisite to building brand loyalty — you’ll need to let your customers know more about your business, what it stands for and what it’s up to. Make regular efforts to update your customers on brand news and developments (before they hit the headlines), and keep them filled in on any setbacks, too. In addition, let your customers know what you stand for as a brand, always striving to stay authentic in your messaging. If you stay true to your brand and its values, keep doing what you do best, and communicate authentically with your customers, your target audience will see the humanity in your brand. Your audience will also recognize your shared values and begin to form almost personal connections with your business — fostering the kind of comfort and connections that can lead to brand loyalty.

    4. Prioritize customer service

    Even the best brands’ products and services can present problems on occasion. And when a customer runs into an issue with one of your offerings, it’s never ideal — but it can offer you an opportunity to increase brand loyalty by being there for your customer and firmly standing behind your product or service. When a customer reaches out with an issue, respond quickly and do your best to provide a solution that makes things right. When troubles arise, these are often the moments when your brand can make the biggest impressions on its customers.

    5. Offer a loyalty program

    Loyalty programs come in a range of forms, from punch cards and points-based systems to tiered loyalty programs that move customers to higher levels (and bigger benefits) for added spending and repeat purchases. But no matter what type of loyalty/reward program your outdoor brand chooses to implement, they can all do the same thing well: incentivize customers to keep coming back. And by rewarding your regular customers with exclusive benefits and rewards, a loyalty program can also be highly effective at making customers feel that your brand appreciates them — which can help boost brand loyalty.

    6. Regularly engage with your followers on social media

    Social media can open a great line of communication with your customers, providing an avenue for you to share news about your brand, serve up special offers, offer behind-the-scenes info about your brand and more. You can directly engage with your brand’s followers on its various social media channels. Examples would be responding to followers’ comments and quickly answering consumers’ questions. Additional examples would be running social platform-based contests and giveaways, asking your audience questions and encouraging their input, and consistently posting content that is relevant to your followers and adds value for them — you can form stronger, more personal connections with them … and foster added brand loyalty.

    7. Encourage customer feedback … and act on it

    By actively seeking input from your customers about your products, services, customer service and even ideas for new brand offerings, you can show them that you value their opinions and are always striving to better serve them. That also makes them feel that they have a stake in your business, inspiring more brand loyalty. Such requests can come in the form of surveys, review requests and even direct communications such as face-to-face conversations when a customer comes into your brick-and-mortar store locations. But to truly inspire loyalty from your customers, you must demonstrate your loyalty to them first. When a customer’s feedback proves to be truly useful and insightful, act on it. And when you do make improvements to your products and/or services based on customer feedback, let consumers know about what you changed, why you did so and where the idea came from. Consumers are more likely to develop a devotion to brands that truly value their input and are willing to act on it.

    Could your outdoor brand use some expert help in its efforts to boost brand loyalty among existing customers? The marketing pros at TBA Outdoors have helped a long list of clients do just that — and lots more — to boost their bottom lines. Whether you’re seeking assistance in areas ranging from analytics and creative to social media, e-commerce, public relations and more, our fully integrated marketing firm can deliver it — all in one place.

    To explore how we can help your outdoor brand amplify the effectiveness of its customer-retentions efforts and all of its marketing campaigns, reach out to our team of outdoors-obsessed marketing professionals today.

    Categories

    • Blog
    • News

    Get in touch today

    Contact Us

    Recent Posts

    • The Importance of Paid Media in Amplifying Your Outdoor Brand’s Reach
    • Vexan Fishing Appoints TBA Outdoors For Marketing Duties
    • Reaching Next-Generation Adventurers With TikTok Strategies for Outdoor Brands
    • Top 10 Outdoor Lifestyle Marketing Agencies
    • How Creative Campaigns Elevate Outdoor Brand Storytelling

    Archives

    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • April 2022
    • March 2022
    • February 2022
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • May 2021
    • April 2021
    • March 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • December 2019
    • November 2019
    • July 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • November 2018
    • September 2018
    • December 2017
    • November 2017
    • October 2017
    • July 2017
    • April 2017

    Subscribe to Our Newsletter

    • Careers
    • Contact
    • Brandon
    • TravelBoom
    • Top Notch Printing
    • Intellistrand
    • Joybyte
    • Eight Oh Two
    • Cineloco
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    © 2025 TBA Outdoors - A TBA Worldwide Company