As we all kick off our new business goals and initiatives for 2023, it is always important to take a minute and reflect on the success of the previous year. How do we use that success as a foundation for the year in front of us? I think that many brands try to reinvent the wheel every year and forget what got them to this point. Make sure that you leverage your past investment and carry on the strategies and tactics that produce results. With that said, what’s next? How can we stand out in the sea of sameness, keep loyal customers and acquire new ones at a lower cost? Therein lies the challenge for all brands and marketers in 2023. Technology is changing fast, media costs are exponentially rising…etc…etc. So having a talented marketing partner that embraces the latest and greatest technology, tactics, and strategies with a focus on the outdoor consumer will be key.
Again, we would like to thank all of the partners for the trust they place in our team, and we are looking forward to a great year ahead. For those of you who might be interested in working with us or have a question about anything to do with marketing in the outdoor industry, feel free to reach out to me anytime. Also, be sure to listen to our “Behind The Brand” podcast for marketing insights and great stories about the industry we all love.
All the best and get outdoors!