Blue Force Gear makes tactical equipment and gear for mil/LEO community both home and abroad as well as civilians who take their kit and their freedom seriously. They strive to be, “Always Better.” We help them take that message to market.
Trade Show Display
To say that the floors at industry shows like the SHOT Show are crowded would be a serious understatement. We set out to totally redesign the BFG booth with something that we have never seen before. Life-sized mannequins in full kit fast roping from the rafters is where we landed. The wow factor implemented, we stayed practical with the rest of the space, giving them a private meeting room and plenty of display options for product.
Social Media Management
The mil/LEO, shooting, & tactical demos within social media are very nuanced and educated about their communities. We operate the BFG feeds with an understanding that the language and tone of the content is vital to mission success.
Digital & Email
We create targeted digital campaigns and create content that is contextual to the viewer and deliver it in a relevant timeframe. This piece was sent to users in the BFG email database, who live in Georgia, for a trade show happening near them.
Through our research, we have found that within the shooting sports market, print ads in various shooting pubs are still a very effective way to get in front of the Blue Force Gear consumer.