William's Knife Co.
Chris Williams started William's Knife Company in 2009 and we have been blessed to be involved with this brand since the beginning. From his Garden & Gun Magazine "Made in the South" win in 2011, to the launch of his Expedition Series of outdoor knives in 2016, we have helped tell Chris' story to the world.
Have camera, will travel
So much of marketing these knives is in crafting the aspirational stories that the target consumer wants to live. We take the authenticity of those stories very seriously and set out in search of raw experiences and document them in an honest way. From Isla Mujeres offshore fishing, to South Texas Whitetails, to Harlequin ducks on Kodiak, AK, there is no place too far for our team to travel to tell a good story.
Web Design + Dev
We are currently in process of building WKC two completely new websites. They are designed and developed in house by our crew to showcase the artisanal features and lower the barrier of entry to creating and ordering a custom knife. Launching soon, these sites will help take WKC to the next level.
Point of Sale Display
When selling the high end legacy knives in retail outlets, we believe the in-store presentation should be indicative of the quality of the product. We worked with several key retailers to develop these new retail displays to accomplish just that.
PR is an essential piece of the puzzle for the William's Knife brand. Earning media placements in all the right spots has been vital to the success and growth of the company. They make an incredible product, we just help show it off.
High end products deserve high end ad placements. While the importance of print is hotly debated in marketing circles in 2017, these ads for WKC in magazines like Garden & Gun deliver numbers that leave no debate. Knowing the audience is the most integral part of our advertising approach.