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TBA Outdoors Launches ‘Behind the Brand’ Podcast
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    TBA Outdoors Launches ‘Behind the Brand’ Podcast

    Behind the Podcast still.

    Outdoor industry marketing agency TBA Outdoors is expanding its industry influence with an engaging new podcast aimed at helping outdoor brands grow and connect with their customers. Hosted by TBA Outdoors President, Todd Fuller, the Behind the Brand series features monthly guests, including outdoors brand business owners, discussing myriad topics that relate to brand-building in the outdoors world specifically. 

    “Here at TBA Outdoors, we are a band of marketing brothers and sisters who are fully immersed in the outdoors. We don’t just work outside, we live outside,” says Fuller. “We believe we have a unique advantage. As a subsidiary of The Brandon Agency, we possess the niche category experience and insights that brands are looking for – with all of the horsepower and tools of a ‘big agency.’ Join us as we share our passion for the outdoors, our clients, and TBA Outdoors vision for connecting outdoor brands with their tribe.”

    The series’ first six episodes have explored topics including the latest trends in water sports/lifestyle, the opportunities the COVID-19 era presented for the outdoors industry, a 10-year celebration of America’s most versatile propane cooker/TBA Outdoors client, Firedisc Cookers. Upcoming episodes slated for April includes “Growing Revenue with Email Marketing” and “Getting the most out of your Influencers”.

    Episodes are available on Soundcloud, and iTunes. Follow along on the TBA Outdoors Behind the Brand podcast page for episode descriptions and a complete collection of video episodes.

    TBA Outdoors has niche category expertise and has been the driving force behind many national brands including FIREDISC Cookers, Heybo Outdoors, Power-Pole Shallow Water Anchors, BOTE Boards, Fish Hippie, Blue Force Gear, Hook + Gaff Watch Company, Williams Knife Co., and frogg toggs, developing and delivering tangible results that positively impact business in the outdoor industry.

    To inquire about participating in the TBA Outdoors podcast, contact Todd Fuller at tfuller@tbaoutdoors.com. For more information about TBA Outdoors, visit TBAoutdoors.com, like us on Facebook or follow us on Instagram.

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