Public Relations Archives

Jul

10

2023

TBA Outdoors to Showcase Kokopelli and Frogg Toggs at ICAST

The world’s largest sportfishing trade show returns for its 66th year to the Orange County Convention Center in Orlando, FL on July 11-14. ICAST has become the annual show where brands debut and showcase their new and innovative products for the upcoming seasons. Visitors, retailers and attending media will get a first glimpse into the future of sportfishing gear, apparel and technology. Outdoor industry marketing agency TBA Outdoors will be there supporting Frogg Toggs and Kokopelli. Kokopelli Since 2012, Kokopelli Outdoor Inc. has designed and manufactured award-winning packrafts, inflatable kayaks and stand-up paddle boards that are lightweight, ruggedly designed to...

Apr

13

2023

The Role Of Public Relations In Helping Editors Achieve Their Objectives

As a fully integrated marketing firm, we provide a vast array of services for our clients. In the realm of public relations, it’s important to build long-term relationships with writers, editors, reporters, publications and media outlets in general. As we look for opportunities to highlight a client’s product or service, it’s important to understand the outlet and its audience before pitching. We figured what better way to do this than to reach out to a few writers and editors and get their feedback on how they perceive the relationship between public relations and editorial opportunities.

Mar

21

2023

Why Every Company Should Have a Crisis Management Plan

Crisis management is the process of applying a series of strategies created to help an organization respond to a sudden and potentially negative event. A disaster, or crisis, can be the result of an unpredictable event or something less drastic but that can still affect the brand or company’s ability to operate at optimal performance. When these events occur, a slow response (or worse, no response at all) can turn what could be a small fire into a raging inferno that threatens the company’s reputation and potentially its livelihood.

Jan

10

2023

The Benefits Of Utilizing An Agency For Your Outdoor Brand’s Public Relations Efforts

Whether you are a start-up or heritage outdoor brand, you should make public relations, or just PR, an integral part of your company’s overall business plan.

Jun

01

2022

Writer’s Conference Embraces Best, Worst of Outdoor Environments

What happens when more than 80 outdoor, hunting, fishing and adventure journalists converge on Casper, Wyoming? As I was there, let me answer that for you.

Oct

22

2020

Hosting a Press Conference Amidst a Global Pandemic

COVID-19 has impacted how we conduct business similarly to how a hurricane brewing in the Eastern Pacific affects our beloved coastal towns. We heard the news reports. We knew a storm was brewing. We knew there was a chance it would come this way, but what course would it take? It was confirmed. The storm was coming straight for us, and our only option was to prepare.

Apr

24

2019

Tactics and Strategies: 4 Must-See Tips to Generate a Successful Media Relations Campaign for Outdoor Brands

Competition between like-minded brands is growing each day, and many outdoor brands need a little help differentiating their products and communicating their stories to key players. Public relations is one of the most cost-effective and powerful ways to brand your company, especially in the outdoor industry.

Nov

13

2018

8 Ways for Outdoor Brands to Leverage YouTube Celebrities

There’s no doubt that members of the outdoor community are passionate about their pursuits and loyal to the products they love — not to mention vocal about the products they don’t. They are an engaged audience who actively seek out helpful, entertaining content about the things they love. And YouTube personalities are only too happy to provide it.