For outdoor-focused brands with target audiences that include hunters, anglers, hikers, campers and other outdoors enthusiasts, leveraging retail media networks has long been a tried-and-true method for connecting with consumers closer to the point of sale. And — from sponsored displays in outdoor gear stores to strategically placed advertisements with specialty active lifestyle retailers and more — these tactics have long proven effective at influencing buyer decisions at this critical point in the purchase journey.
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Here at TBA Outdoors, we’ve preached about the power of user-generated content (UGC) before. This created-by-consumers content — which includes reviews, photos, videos and social media posts — can be a powerful tool for strengthening brand identity and establishing enduring audience connections. And particularly in the outdoor industry, UGC can play a pivotal role in helping brands showcase their products in action and inspire consumers to get outside and explore.
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Valentine's Day is the perfect opportunity for outdoor brands to boost online sales. Here are a few ways you can make the most of the first commerce-related holiday of the year:
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When it comes to increasing e-commerce revenues, mobile is on the move. According to the latest statistics, mobile e-commerce sales topped a whopping $2.2 trillion globally in 2023. What’s more, the numbers of consumers who are shopping — and buying — on their mobile phones is quickly rising, too. In fact, 60% of all the world’s e-commerce sales were completed on mobile devices in 2023, representing a 4% rise over the 56% figure reported 5 years earlier in 2018. And by 2027, the percentage of e-commerce sales made on mobile phones is predicted to hit 62%, with global mobile e-commerce sales totals climbing to a jaw-dropping $3.4 trillion.
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For any business, the holiday season is a critical time for realizing big annual revenues. After all, the end of each calendar year, when holiday shopping is in full swing, is typically when annual profit projections are made or missed. And according to expert forecasts, the 2023 holiday season will present opportunities for growth, with holiday retail sales expected to grow by 3.5% to 4.6% over 2022’s numbers.
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Cyber Monday 2022 brought a fitting end to what was a record-breaking holiday weekend, according to the Washington Post. Consumers spent $35.4 billion online over that period. As for Cyber Monday, it presents a huge opportunity for online retailers to boost fourth-quarter (and annual) revenues. In fact, since the introduction of Cyber Monday in 2005 as the online answer to the brick-and-mortar-heavy Black Friday, U.S. sales for the added “shopping holiday” have grown from roughly $484 million in its debut to a single-day online record of $11.4 billion (with a B!) in 2022.
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Most brands that sell their products and/or services online invest significant amounts of time, effort and money into attracting visitors to their website. But once consumers get there, if they don’t eventually convert, the investment isn’t nearly as valuable as when they do — especially when it comes to impacting the bottom line.
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As professional marketers and business owners know all too well, a lot of time, effort and money go into catching consumers’ attention and attracting them to visit a brand’s website or brick-and-mortar store. But once they’ve arrived, the job is far from over. If the prospective customer encounters any significant hurdles to conversion along the path to purchase, all the work and spending can be for naught, at least when it comes to the business’s bottom line.
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Over the past five years, U.S. holiday e-commerce sales have risen from $108.7 billion in 2016 to $239.26 billion in...
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When it comes to finding e-commerce success, there are a lot of different paths you take to the top — as evidenced by the long list of modern businesses turning huge profits selling their products and services online. But no matter the type of business or what it’s selling, if it’s prospering in the online marketplace, it’s likely employing some key tactics in its online strategy. It’s also likely that some of those same powerful tactics are holding prominent positions in leading competitors’ e-comm game plans.
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The direct-to-consumer (D2C) sales model has seen a significant and steady rise in popularity in recent years in the United States — and its growth doesn’t appear to be slowing anytime soon. In fact, D2C e-commerce sales have more than doubled over the past four years from $76.6 billion in 2019 to an estimated $182.6 billion in 2023, with 2024 forecast to hit nearly $213 billion.
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It’s hard to ignore the huge potential that email marketing can bring for businesses. First of all, email is widely used by consumers everywhere. About 347.3 billion emails are sent globally per year, and nearly 4.4 billion people use email worldwide.
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