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Why D2C Outdoor Brands Need Data-Driven Marketing Strategies To Thrive
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    Tag: Analytics

    Feb
    04
    2025

    Why D2C Outdoor Brands Need Data-Driven Marketing Strategies To Thrive

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    Increasing competition, evolving consumer behaviors and preferences, seasonal demand fluctuations — these are just a few of the many marketing challenges today’s direct-to-consumer (D2C) outdoor brands face. But all of these concerns (and many more) also have this in common: In the digital age, they’re easier to understand and overcome using a readily available resource. By leveraging the power of data, your D2C outdoor brand can create more targeted, efficient and impactful marketing campaigns that help you conquer your biggest business challenges — and boost your bottom line. “In the D2C outdoor market, data is your most valuable trail map,”...

    Read More Why D2C Outdoor Brands Need Data-Driven Marketing Strategies To Thrive

    Jun
    20
    2024

    Want to Maximize Your Conversions and Sales? Dive into the Data

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    Did you know that businesses leveraging data-driven personalization in their marketing campaigns experience a five to eight times higher return on investment for their marketing dollar than businesses that don’t? This staggering statistic underscores the transformative impact of integrating data and analytics into your outdoor enthusiast brand’s marketing strategy.

    Read More Want to Maximize Your Conversions and Sales? Dive into the Data

    May
    17
    2024

    Get Rid of the Guesswork — and Step Up Your Marketing Efforts — With A/B and Multivariate Testing

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    When it comes to making the right marketing decisions for your outdoor brand, going with your gut can work … on occasion. 

    Read More Get Rid of the Guesswork — and Step Up Your Marketing Efforts — With A/B and Multivariate Testing

    Jan
    30
    2024

    How Outdoor Brands Can Boost Online Sales this Valentine’s Day

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    Valentine's Day is the perfect opportunity for outdoor brands to boost online sales. Here are a few ways you can make the most of the first commerce-related holiday of the year:

    Read More How Outdoor Brands Can Boost Online Sales this Valentine’s Day

    Dec
    15
    2023

    6 Ways AI Can Add Efficiency and Effectiveness to Your Outdoor Brand’s Marketing Efforts

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    In today’s technologically advanced business world, artificial intelligence (AI) is changing the game nearly everywhere you look. Within a broad range of industries and across an array of applications, this leading-edge tech tool is making companies’ processes more efficient and making workers’ efforts more effective — and the outdoor industry is certainly no exception.

    Read More 6 Ways AI Can Add Efficiency and Effectiveness to Your Outdoor Brand’s Marketing Efforts

    Aug
    06
    2021

    Turning Data Into Weapons — The Importance of Analytics

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    Today’s technology gives us access to more data than ever before. And for marketers looking to make a difference for the brands they’re working to elevate, the insights this data can provide can be among the most powerful tools in the marketing arsenal — if it’s harnessed and employed in the right ways.

    Read More Turning Data Into Weapons — The Importance of Analytics

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