Analytics Archives - TBA Outdoors

Jun

20

2024

Want to Maximize Your Conversions and Sales? Dive into the Data

Did you know that businesses leveraging data-driven personalization in their marketing campaigns experience a five to eight times higher return on investment for their marketing dollar than businesses that don’t? This staggering statistic underscores the transformative impact of integrating data and analytics into your outdoor enthusiast brand’s marketing strategy.

May

17

2024

Get Rid of the Guesswork — and Step Up Your Marketing Efforts — With A/B and Multivariate Testing

When it comes to making the right marketing decisions for your outdoor brand, going with your gut can work … on occasion.

Jan

30

2024

How Outdoor Brands Can Boost Online Sales this Valentine’s Day

Valentine's Day is the perfect opportunity for outdoor brands to boost online sales. Here are a few ways you can make the most of the first commerce-related holiday of the year:

Dec

15

2023

6 Ways AI Can Add Efficiency and Effectiveness to Your Outdoor Brand’s Marketing Efforts

In today’s technologically advanced business world, artificial intelligence (AI) is changing the game nearly everywhere you look. Within a broad range of industries and across an array of applications, this leading-edge tech tool is making companies’ processes more efficient and making workers’ efforts more effective — and the outdoor industry is certainly no exception.

Aug

06

2021

Turning Data Into Weapons — The Importance of Analytics

Today’s technology gives us access to more data than ever before. And for marketers looking to make a difference for the brands they’re working to elevate, the insights this data can provide can be among the most powerful tools in the marketing arsenal — if it’s harnessed and employed in the right ways.