Here at TBA Outdoors, we are a band of marketing brothers and sisters who are fully immersed in the outdoors. We don’t just work outside, we live outside. We believe we have a unique advantage. As a subsidiary of The Brandon Agency, we possess the niche category experience and insights that you are looking for with all of the horsepower and tools of a “big agency.” Join us as we share our passion for the outdoors, our clients, and TBA Outdoors vision for connecting outdoor brands with their tribe.
Listen to Episode 22
TBA Outdoors Chief Strategy Officer Cary Murphy, joins host Todd Fuller for a very candid conversation around the importance of brand strategy and the new frontier of customer research. Does your brand have an identity crisis? Are you looking to reduce customer acquisition costs and truly understand who your best customer is? You do not want to miss this episode…Cheers!
Listen to Episode 21
Kyle Rajaniemi from Kokopelli Outdoors talks with host Todd Fuller about their new product launch coming at ICAST 2023. Known for the lightest, most durable packrafts on the planet, their new inflatable boat for the angling market is going to get some serious attention. Grab a cold one or your favorite rum and enjoy!
Listen to Episode 20
Host Todd Fuller is joined by Bethany Sloan and Pete Stankovich of Pop’s Birding. Yes, that’s right we are talking about the brand that invented the hummingbird swing. We are so excited to share their “Made In USA” story with all of you. Enjoy this episode!
Listen to Episode 19
Host Todd Fuller welcomes co-founder of Obsession Media and Outdoor America, John West. John, a long time outdoor industry media professional, shares the vision for Outdoor America’s new media platform and the opportunities for brands to reach outdoor consumers. If you are looking for a great place to cost effectively reach new customers, give it a listen. Grab a cold one and enjoy!
Listen to Episode 18
VP and the Chief Editorial Director Shawn Bean of Bonnier Media, joins host Todd Fuller for a very interesting conversation around the challenges of content creation, distribution and reaching the outdoor consumer. A walk down memory lane and the future opportunities for brands to connect with media, outdoor editors and their target customer. Shawn’s perspective is insightful and his passion infectious. You will enjoy this one for sure!
Listen to Episode 17
TBA Outdoors podcast host, Todd Fuller, welcomes new DTC brand, Parallel Eyewear, to the TBAO family and digs into their brand story. Started by avid outdoorsmen, golfers, CEO David Johnson and COO Ray Sphire, they have developed a solid go to market strategy for technical sunglasses in the outdoor and the golf industry. Always cool to hear how the inspiration for new brands come to life. Give it a listen!
Listen to Episode 16
Host Todd Fuller is joined by Ken Reig, President of Eight Oh Two, TBA Outdoors sister SEO & Paid Search agency. Enjoy a great conversation about Ken’s journey in the marketing industry as well as some of the latest information on effective SEO & Paid Search strategies. We are super excited to have Ken and his team of outdoor focused marketing professionals in the family. Give it a listen!
Listen to Episode 15
Host Todd Fuller is joined by outdoor media veteran, Scott Salyers, from Bonnier Corporation. If you think that print media is dead, think again. It is still alive & well, and very much a relevant tool for reaching engaged consumers. There also may be a fishing story or two shared during their chat. Grab a cold beverage and enjoy this episode!
Listen to Episode 14
Costa/Contender One team members Capt. Jon Cooper and Capt. Quinton Dieterle talk with host Todd Fuller about the exciting Quest for the Crest sailfish tournament season, the ultimate fishing machine (Contender 44 ST) and finally winning the Burgundy Jacket. You don’t want to miss this episode!
Listen to Episode 13
Dr. Guy & Jessica Harvey talk with host Todd Fuller about the upcoming tournament in Quepos, Costa Rica, billfish conservation efforts and the adventures that lead them to qualifying for the 2022 Offshore World Championships. Grab your favorite beverage and enjoy!
Listen to Episode 12
Host Todd Fuller is joined by TBA Outdoors Public Relations Director, Clay Abney. Learn how his years of experience as a PR Professional, Outdoor Writer and Adventurer are giving us a leg up in the media world. Take a quick break and meet Clay!
Listen to Episode 11
TBA Outdoors podcast host, Todd Fuller, catches up with long-time outdoor industry professional, kickass outdoors woman and award winning offshore angler, Amanda Sabin. Grab your favorite adult beverage and enjoy!
Listen to Episode 10
TBA Outdoors podcast host, Todd Fuller, talks with our digital strategy Guru, Courtney Olbrich about overcoming the challenges of the new iOS issues, new tactics to improve your ROAS, and how we move forward in this new digital frontier. You do not want to miss this episode for sure!
Listen to Episode 9
Host Todd Fuller is joined by SUDA Outdoors founder and outdoor adventurer Exequiel Lira. If you are looking for a new way to reach passionate outdoor consumers, you don’t want to miss this episode. Learn more about this new outdoor adventuring mobile app that is launching in the US market!
Listen to Episode 8
On this episode of Behind The Brand, host Todd Fuller is joined by Evan Russell, Pro & Ambassador Program Manager with Costa Sunglasses. These two discuss how to get the most out of your brand ambassadors and influencers. Be sure to give it a listen!
Listen to Episode 7
Host Todd Fuller is joined by TBA Outdoors Interactive Director Nick McNeill for a great discussion on driving revenue with effective email marketing. If you are struggling with open rates, engagement and revenue with your current email strategy, give it a listen!
Listen to Episode 6
Todd Fuller, Scott Brandon and Andy Kovan dig into the importance of research and using insights to truly understand your brand’s audience, along with new tools that are changing the game even in this past year!
Listen to Episode 5
Todd Fuller, Scott Brandon and Andy Kovan recap the effect of the past year and talk about the opportunities outdoor brands have to lean on research, new audiences and the tactics to grow revenue. 2021 is going to be a big year for the outdoor industry!
Listen to Episode 4
TBA Outdoors podcast host, Todd Fuller, talks with FIREDISC® co-founders Hunter and Griff Jaggard about the 10 year anniversary of the brand. Fire it Up and enjoy the story!
Listen to Episode 3
TBA Outdoors podcast host, Todd Fuller, talks with Surf Expo category manager Kenneth Andres about the history of Surf Expo and current platform for growth it offers manufacturers, retailers and the media.
Listen to Episode 2
TBA Outdoors podcast host, Todd Fuller, talks with outdoor industry professionals, Kenneth Andres, Ben Greenwood, Glenn Law, Kevin Michael and Matt Dvorak about the latest trends in the water sports/paddle sports/fishing/surf lifestyle.
Listen to Episode 1
In The Beginning, CEO Scott Brandon, Todd Fuller, and Andy Kovan introduce TBA Outdoors and the new podcast.