New Year, New Brand Direction for FIREDISC® Cookers
As your brand and business mature, it is always a good idea reevaluate your mission, guiding UVPs, and the heart and soul of your brand. Going through our propriety brand-development process “Convergence” here at TBA Outdoors can be an amazing experience for our clients.
FIREDISC® Cookers started the year by taking a closer look at its current brand using the Convergence process. At the end of the initial two-day brand-immersion process, our collaborative efforts highlighted that the current brand messaging and direction for FIREDISC® Cookers was focused solely on the product’s features and benefits, as well as the hunting, fishing and camping market.
Based on the original foundation and inspiration for FIREDISC®, this messaging was appropriate, but as we began to uncover the current business goals and essence of the brand, the Convergence process clearly uncovered a needed transformation for FIREDISC®. Features and benefits are great, but it’s the experiences, memories and connections that the FIREDISC® delivers that are the most important. Oh, and the great food as well!
Whether it’s for a quick dinner on a weekday or a gathering with family and friends on a special weekend, FIREDISC® stands ready to perform. So, step outside into nature’s expanse and engage in the rituals and traditions that surround the preparation of food — all while savoring the memories created through this simple yet meaningful cooking experience. On the virtually indestructible, unique cooking surface … food heightens the senses. And anticipation abounds as we gather ’round. To connect. And share.
Based on this new brand essence and direction, we began to create new content and messaging to connect with the expanded audiences.
FIREDISC® Cookers are the only outside cookers that offer a virtually indestructible, seasoned cooking surface that is easy to clean and super fun to cook on while creating place to share, socialize and engage in traditions for generations.
2020 will be an exciting year for FIREDISC® Cookers as we educate consumers on the benefits of this amazing propane cooker and challenge the way consumers cook outside.